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Why Do Japanese People Love Cuteness? Learn the Science of "Kawaii"

In Japan, kawaii, the love of cuteness, is both culture and science, and it's taking over the world.

You might think that everyone loves cute things. But not the way Japanese people do. In Japan, cuteness is a well-established and very prevalent part of the culture. And, of course, there is a scientific explanation for this. Because science will tackle any question. No matter how cute.

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