Social Influence

Social Influence

a bunch of signs that are on the side of a building.
You’ve probably noticed that most retailers use prices ending in 99. That’s intentional.
Million Stories
Close-up of a painted eye on a textured surface, featuring green, white, black, and a small area of orange.
5mins
Humans, like animals, are driven by instincts. But we also have wants. Here’s what that means for our lives.
learner engagement
There are several different types of learner engagement, from emotional to cognitive. Here's how to improve each.
a group of people's faces with different colors.
We bring multifaceted selves to our interactions, and in these interactions co-create each other again and again. 
A black-and-white painting depicts a man with tousled hair, a mustache, and a suit with a tie, facing forward against a textured background.
8mins
What makes some scientists culturally significant, while others remain in obscurity? Well, there’s a science to it.
a close up of a cookie monster holding a banana.
As Abraham Lincoln famously said, “If you want to test a man’s character, give him power and a plate of cookies.” (Something like that.)
Research shows that spending more time on social media is associated with body image issues in boys and young men.
a human talking to a digital avatar
The danger posed by conversational AI isn't that it can say weird or dark things; it's personalized manipulation for nefarious purposes.
Some experiences continue to pay dividends time and time again.
Million Stories
5mins
How to defeat debaters who deal in distractions, according to a two-time world debate champion.
By exposing people to small doses of misinformation and encouraging them to develop resistance strategies, "prebunking" can fight fake news.
Not every "expert" has the expertise to back up their argument.
People tend to underestimate how much a friend they’ve lost contact with would enjoy a simple note saying "hi."
A painting of an elderly man with long white hair and beard, wearing a red robe, surrounded by clouds with a halo above his head, set against a soft green sky—inviting reflection on beliefs and the types of atheism.
Just as there are many types of believers, there's not only one type of atheist.
John Templeton Foundation
When you imitate the speech of others, there’s a thin line between whether it’s a social asset or faux pas.
Can we stop mass shootings? The first step is collecting data, and these authors have done just that.
just asking questions
Media provocateurs and conspiracy theorists insist that they're "just asking questions." No, they aren’t.
genius
You've heard of Stephen Hawking. Ever heard of Renata Kallosh? Didn't think so.
John Templeton Foundation
sentient AI
AI systems can carry on convincing conversations, but they have no understanding of what they're saying. Humans are easily fooled.
repeat lie
It doesn't matter how ridiculous a lie is. As long as it is repeated often enough, some people will believe it.
Conformity
5mins
Thinking as a group and going along with the loudest voices can feel easy and even natural. But to make real positive change in our world, it’s important to hear all voices and question the perceived majority.
Stand Together
types of cults
Scientology, QAnon, and Heaven’s Gate: why do we seek healing from cults?
A couple sitting in a pink restaurant.
If your partner is not helping build a better you, is it time for a better partner?
Silhouettes of three people watching a screen.
In spreading politics, videos may not be much more persuasive than their text-based counterparts.
Social media addiction
4mins
From Kim Kardashian’s stories to your friend’s Facebook post: social media is designed to keep you jealous.
Mimetic desires
5mins
What would you do differently if you listened to your true desires?