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Techies are heralding 3D television as the development that could save the industry from stagnation.

“On the opening day of the Consumer Electronics Show, CES, in Las Vegas, all the big names unveiled 3D TV’s. Industry experts said the picture looks promising with a survey showing around 3.4m 3D TV sets will be sold in the US this year. ‘It’s a challenging market. We need something to kick us out of this,’ said Panasonic’s Elsuke Tsuyuzaki. ‘To me, the thing that’s going to get us there is 3D,’ added the firm’s chief technology officer. ‘2009 is a year none of us want to repeat,’ said Gary Shapiro the president of the Consumer Electronics Association (CEA) which hosts the annual tech gathering. For several years the industry has talked up the arrival of 3D TV in the home to little effect. Many however believe 2010 really is the breakthrough year for the technology, helped in large party by the growing number of 3D movies at the theatre and the success of James Cameron’s sci-fi epic Avatar. ‘While 3D has taken a number of years to penetrate in the movie theatres, I believe this is the year it will begin to enter the home,’ Jeffrey Katzenberg, the head of Dreamworks Animation told BBC News.”


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