A map of London’s fried chicken obsession

The British capital's love affair with buckets and nuggets, explained

A close-up of central London's favorite fried chicken shops​

A close-up of central London's favorite fried chicken shops

Image: Heikki Vesanto
  • Fried chicken is London's favorite fast food.
  • There are more than 8,000 chicken shops in the British capital.
  • This map shows which brands dominate where.

Chicken shop capital of the world

Formerly the Star and Garter pub in east London, now Whitechapel Fried Chicken.

Image credit: Ewan Munro, CC BY-SA 2.0

London likes to think of itself as the capital of the world. It certainly is the world capital of the fried chicken shop.

For many Londoners, a night out isn't complete without a visit to their local chicken shop. For many others, fried chicken is a quick, cheap, and tasty substitute for a healthy meal. That's why there are more than 8,000 purveyors of processed poultry in the British capital.

Fried chicken, often served with chips, is the reincarnation of that British fast food staple, fish and chips, adapted to the spicier tastes of London's immigrant communities — many chicken shops are halal, for instance.

London being London, even the lowly chicken shop has been gentrified. You can get your upmarket fried fowl at gourmet versions with ironic names like "Mother Clucker" and "Absurd Bird." There's even a vegan version called "Temple of Seitan (sic)."

But the standard chicken shop is still decidedly downmarket and comes with a fair bit of social stigma attached. The fried chicken shop has even become a yardstick for the undesirability of an area in terms of real estate. The Coffee vs. Chicken Index measures the number of coffee shops and chicken shops in a given area. More coffee shops means the neighborhood is gentrifying. A preponderance of chicken shops suggests the opposite (the area is gently frying).

Chicken territories

KFC is the cock of the block, but Londoners love their local brands too.

KFC is the cock of the block, but Londoners love their local brands too.

Image: Heikki Vesanto

There's more than a whiff of fried chicken in the air in Mile End Road, in the east London borough of Tower Hamlets. It has so many chicken shops it's also known as the Chicken Shop Mile. There are 42 chicken shops for each secondary school in the borough. Not coincidentally, Tower Hamlets has the sixth-highest rate of child obesity in the U.K. One in four kids aged 11 is obese.

The link between childhood obesity and fried fast food is more than anecdotal. Many chicken shops have offers are explicitly aimed at children. In retaliation, some local councils now forbid hot food takeaway restaurants close to schools. But as this map shows, chicken shops are as much London landmarks as red double decker buses. Innumerable chains compete for the favor of the chicken-loving customer. This map shows some of the larger brands.

Cock of the block is Kentucky Fried Chicken, which opened its first London outlet in Finchley in 1968. KFC's success spawned a legion of competitors, often echoing the southern flavor of the chain's name – see Dallas Chicken & Ribs and Dixy Chicken, for instance.

While KFC dominates in various areas across the capital, some chains have a very local, fiercely loyal fan base. Morley's, for instance, is a mainly south London phenomenon. Havering is Chicken Valley.

This map was made by Heikki Vesanto, who adds: "It's a simple Voronoi network for the closest fried chicken restaurant, but it is missing quite a few establishments. I would need a better source of restaurants." Time for some finger-licking field work.

Map reproduced with kind permission of Heikki Vesanto.

Strange Maps #1001

Got a strange map? Let me know at strangemaps@gmail.com.

U.S. Navy controls inventions that claim to change "fabric of reality"

Inventions with revolutionary potential made by a mysterious aerospace engineer for the U.S. Navy come to light.

U.S. Navy ships

Credit: Getty Images
Surprising Science
  • U.S. Navy holds patents for enigmatic inventions by aerospace engineer Dr. Salvatore Pais.
  • Pais came up with technology that can "engineer" reality, devising an ultrafast craft, a fusion reactor, and more.
  • While mostly theoretical at this point, the inventions could transform energy, space, and military sectors.
Keep reading Show less

The cost of world peace? It's much less than the price of war

The world's 10 most affected countries are spending up to 59% of their GDP on the effects of violence.

Mario Tama/Getty Images
Politics & Current Affairs
  • Conflict and violence cost the world more than $14 trillion a year.
  • That's the equivalent of $5 a day for every person on the planet.
  • Research shows that peace brings prosperity, lower inflation and more jobs.
  • Just a 2% reduction in conflict would free up as much money as the global aid budget.
  • Report urges governments to improve peacefulness, especially amid COVID-19.
Keep reading Show less

The evolution of modern rainforests began with the dinosaur-killing asteroid

The lush biodiversity of South America's rainforests is rooted in one of the most cataclysmic events that ever struck Earth.

Velociraptor Dinosaur in the Rainforest

meen_na via Adobe Stock
Surprising Science
  • One especially mysterious thing about the asteroid impact, which killed the dinosaurs, is how it transformed Earth's tropical rainforests.
  • A recent study analyzed ancient fossils collected in modern-day Colombia to determine how tropical rainforests changed after the bolide impact.
  • The results highlight how nature is able to recover from cataclysmic events, though it may take millions of years.
Keep reading Show less
Quantcast