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Do you prefer subs or dubs? Here’s a map for that.
Europe is divided on whether films should have subtitles or different audio tracks.
- The boom of international content is fueling the rise of dubbing, or 're-voicing' the movie or series in another language.
- As old as the 'talkies', dubbing and subtitling won out over a competing technique known as 'multiple language versions'.
- As this map shows, Europe is deeply divided between subbing and dubbing – and between different kinds of dubbing.
Which version of 'The Woods'?
How do you like your foreign-language movies and series: subbed or dubbed? International content is booming on streaming services. So even for English-speaking audiences, long used to their language ruling screens both silver and small, it's an increasingly relevant question.
And one without a definitive answer: both subtitling and dubbing (a.k.a. 're-voicing') have inherent drawbacks. Watching something 'in foreign' means the subtitles subtract from the work's visual integrity; but choose the version dubbed into your own lingo, and you may feel short-changed in the authenticity department.
Nevertheless, most people have a clear preference one way or the other. Like Harlan Coben, whose 2007 thriller "The Woods" was adapted into a Polish-language Netflix series – and then subbed and dubbed back into English. He recently tweeted: "Netflix gives you the choice to watch The Woods dubbed or subtitled. I urge you to use subtitles, (but) you do you. Rock on."
Coben later replied to a fan (who said they were watching the subtitled version): "Yes. This is the best way to watch a show or movie – original language setting with your language in subtitles (but) if you want to watch with English dubbing, hey, cool, I'm not in the judging business."
Coben's opinion chimes with that of the 'arthouse' audience, which prefers to sample foreign fare in the original language with subtitles, for authenticity's sake. They're vocal about their preference, but recent data suggests they're the minority. As many as 36 percent of Netflix subscribers in the U.S. watched Spanish smash hit "Money Heist" ("Casa de papel" in the original) in the dubbed version. Only a few percent watched it with subtitles.
Moreover, there is evidence that good dubs increase audience engagement, and that viewers – American ones at least – are more likely to finish the dubbed version of an episodic drama than the subbed one.
The arthouse crowd might be unable to support the loss of the near-immersive quality of subtitling, but the obvious reason for the popularity of dubbing is practical: it's easier to use as 'wallpaper'. Just try to do the ironing while keeping up with "The Woods" in Polish with subtitles.
Chaplin's "Easy Street" (1917) with live piano (2012)
One major argument for subtitles – besides the 'arthouse' one, that is: it's about 10 times cheaper than dubbing with a full voice cast, not to mention a lot faster. But that seems to be a consideration of the past. The aforementioned boom in international content is generating economies of scale that favor dubbing. Netflix alone works with 165 dubbing studios around the world.
The rise of dubbing is symptomatic of the internationalisation of global viewing culture, long dominated by Anglophone productions. What's happening is in fact a re-globalisation. The silent movie ecosystem, which held sway until the late 1920s, was remarkably cosmopolitan. Re-purposing a silent movie for another language market was easy: just translate the title cards, and hey presto – another audience served. By 1927, your typical Hollywood film had its intertitles translated into as many as 36 languages.
When the 'talkies' came in, the movie industry stumbled headlong into something it had not yet experienced: a language barrier the size of the Tower of Babel. A spoken movie could reach only one language group. How to reach all those others? Subtitling and dubbing were used from the beginning, but for a few years in the early 1930s, it seemed a third solution would win out: multiple language versions, or MLVs.
Here's how that went: A movie studio would hire foreign-language directors and actors to re-shoot the same film, taking turns scene by scene. In 1930, for example, William C. de Mille's movie "The Doctor's Secret," originally in English, was simultaneously shot in Spanish, French, Italian, Swedish, Polish, Czech, and Hungarian as well.
Dubbed in French, but with an American accent
Some stars were too famous to be replaced, and had to re-shoot the MLVs themselves, learning their lines in another language. Stan Laurel and Oliver Hardy's own French-language efforts became so familiar to audiences in France, that when they were eventually replaced with French voice-over artists, these had to keep the American accents of the original actors.
MLVs were cumbersome and costly, and by the mid-1930s, they had turned out to be an evolutionary dead end. Dubbing and subtitling started to take over and the industry never looked back. MLVs were occasionally revived though, even as late as 1979, when Werner Herzog shot German and English versions of the same vampire movie, using the same cast: "Nosferatu: Phantom der Nacht" and "Nosferatu the Vampyre," respectively.
In a world dominated by Hollywood, dubbing established itself as the preferred translation method in France, Italy, Germany and Spain. These are Europe's four biggest non-English-speaking markets, so dubbing – more labor-intensive and up to 10 times more expensive than subbing – made more economic sense there than in smaller markets.
Subtitling became the go-to solution for most of those smaller markets: Scandinavia, the Netherlands, Portugal, the Balkans.
Yet some other smaller markets, the Czech and Hungarian ones to name two, also preferred dubbing. That's because economy wasn't the only factor. Cultural pride also played a part. France had always considered its culture and language a bit above the vulgar English tongue, for example. Another factor: politics. Dubbing was an attractive way to censor foreign imports, especially for the fascist regimes in Germany, Italy, and Spain.
The Terminator, in German: "Ich komme wieder"
Once set, national preferences remained fairly stable after World War II, when the import of mainly English-language movies boomed across Western Europe. Today, Italy even has the Gran Premio Internazionale del Doppiagio, an annual Oscars-like ceremony for excellence in dubbing.
In bigger dubbing markets like Germany, voice actors became celebrities in their own right. Recently-retired German voice actor Thomas Danneberg dubbed around 1,500 movies into German, including Arnold Schwarzenegger's entire oeuvre (whose Austrian accent would have disqualified him from doing his own dubbing in High German).
Mr. Danneberg dubbed a great number of actors, which could be an issue when several appeared in the same movie. When Schwarzenegger and Sylvester Stallone appeared together in "The Expendables" (2010), Danneberg made sure to say the lines of both at a slightly different pitch.
In Eastern Europe, meanwhile, another alternative gained prominence, called voice-over translation (VOT). Unlike with dubbing, where the original soundtrack is replaced, VOT adds the translated dialogue over the original, which remains audible. It's a technique familiar to Western audiences from documentaries or news reports, not for fiction.
Subbing and dubbing map of Europe
In red: dubbing markets. Dark blue: subtitles, please. Yellow: voice-over translation. In green: markets using dubs from another language (i.e. Czech for Slovakia, Russian for Belarus). Light blue: Belgium, where the Dutch-speaking north prefers subbing, the French-speaking south subbing.
Image: MapChart, reproduced with kind permission
In Polish and Russian, 'lektors' are a cheap and culturally accepted way to translate foreign movies. In Russia, these are known as Gavrilov translations, after one of the three most prolific voice artists doing these single-voice translations. Each had their specialty. While Andrey Gavrilov went for action movies, Aleksey Mikhalyov gravitated towards comedy and drama, and Leonid Volodarsky is best remembered for his dubbing of "Star Wars." The tradition is continued by a new generation of Gavrllov translators.
But for how long? Because dubbing is improving at a terrific speed. In the near future, the technology behind 'deep fakes' will help produce dubs that perfectly synchronise the 'flaps' (dub-speak for mouth movements) with the words voiced over, while 'voice cloning' will be used to adjust the voice of the re-recording artist to that of the original actor.
It may convince the Eastern European markets to abandon VOT – which is the poor cousin of dubbing anyway. But it's less certain that it will dislodge subbing from markets where it's become ingrained, and frequently mentioned as a reason for relatively high levels of English proficiency. So it may be a while yet before the Terminator says "I'll be back" in Swedish.
Strange Maps #1035
Got a strange map? Let me know at email@example.com.
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Evolution doesn't clean up after itself very well.
- An evolutionary biologist got people swapping ideas about our lingering vestigia.
- Basically, this is the stuff that served some evolutionary purpose at some point, but now is kind of, well, extra.
- Here are the six traits that inaugurated the fun.
The plica semilunaris<img class="rm-lazyloadable-image rm-shortcode" type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTA5NjgwMS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY3NDg5NTg1NX0.kdBYMvaEzvCiJjcLEPgnjII_KVtT9RMEwJFuXB68D8Q/img.png?width=980" id="59914" width="429" height="350" data-rm-shortcode-id="b11e4be64c5e1f58bf4417d8548bedc7" data-rm-shortcode-name="rebelmouse-image" />
The human eye in alarming detail. Image source: Henry Gray / Wikimedia commons<p>At the inner corner of our eyes, closest to the nasal ridge, is that little pink thing, which is probably what most of us call it, called the caruncula. Next to it is the plica semilunairs, and it's what's left of a third eyelid that used to — ready for this? — blink horizontally. It's supposed to have offered protection for our eyes, and some birds, reptiles, and fish have such a thing.</p>
Palmaris longus<img class="rm-lazyloadable-image rm-shortcode" type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTA5NjgwNy9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYzMzQ1NjUwMn0.dVor41tO_NeLkGY9Tx46SwqhSVaA8HZQmQAp532xLxA/img.jpg?width=980" id="879be" width="1920" height="2560" data-rm-shortcode-id="4089a32ea9fbb1a0281db14332583ccd" data-rm-shortcode-name="rebelmouse-image" />
Palmaris longus muscle. Image source: Wikimedia commons<p> We don't have much need these days, at least most of us, to navigate from tree branch to tree branch. Still, about 86 percent of us still have the wrist muscle that used to help us do it. To see if you have it, place the back of you hand on a flat surface and touch your thumb to your pinkie. If you have a muscle that becomes visible in your wrist, that's the palmaris longus. If you don't, consider yourself more evolved (just joking).</p>
Darwin's tubercle<img class="rm-lazyloadable-image rm-shortcode" type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTA5NjgxMi9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY0ODUyNjA1MX0.8RuU-OSRf92wQpaPPJtvFreOVvicEwn39_jnbegiUOk/img.jpg?width=980" id="687a0" width="819" height="1072" data-rm-shortcode-id="ff5edf0a698e0681d11efde1d7872958" data-rm-shortcode-name="rebelmouse-image" />
Darwin's tubercle. Image source: Wikimedia commons<p> Yes, maybe the shell of you ear does feel like a dried apricot. Maybe not. But there's a ridge in that swirly structure that's a muscle which allowed us, at one point, to move our ears in the direction of interesting sounds. These days, we just turn our heads, but there it is.</p>
Goosebumps<img class="rm-lazyloadable-image rm-shortcode" type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTA5NzMxNC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYyNzEyNTc2Nn0.aVMa5fsKgiabW5vkr7BOvm2pmNKbLJF_50bwvd4aRo4/img.jpg?width=980" id="d8420" width="1440" height="960" data-rm-shortcode-id="8827e55511c8c3aed8c36d21b6541dbd" data-rm-shortcode-name="rebelmouse-image" />
Goosebumps. Photo credit: Tyler Olson via Shutterstock<p>It's not entirely clear what purpose made goosebumps worth retaining evolutionarily, but there are two circumstances in which they appear: fear and cold. For fear, they may have been a way of making body hair stand up so we'd appear larger to predators, much the way a cat's tail puffs up — numerous creatures exaggerate their size when threatened. In the cold, they may have trapped additional heat for warmth.</p>
Tailbone<img class="rm-lazyloadable-image rm-shortcode" type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTA5NzMxNi9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY3MzQwMjc3N30.nBGAfc_O9sgyK_lOUo_MHzP1vK-9kJpohLlj9ax1P8s/img.jpg?width=980" id="9a2f6" width="1440" height="1440" data-rm-shortcode-id="4fe28368d2ed6a91a4c928d4254cc02a" data-rm-shortcode-name="rebelmouse-image" />
Image source: Decade3d-anatomy online via Shutterstock<p>Way back, we had tails that probably helped us balance upright, and was useful moving through trees. We still have the stump of one when we're embryos, from 4–6 weeks, and then the body mostly dissolves it during Weeks 6–8. What's left is the coccyx.</p>
The palmar grasp reflex<img class="rm-lazyloadable-image rm-shortcode" type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTA5NzMyMC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYzNjY0MDY5NX0.OSwReKLmNZkbAS12-AvRaxgCM7zyukjQUaG4vmhxTtM/img.jpg?width=980" id="8804c" width="1440" height="960" data-rm-shortcode-id="67542ee1c5a85807b0a7e63399e44575" data-rm-shortcode-name="rebelmouse-image" />
Palmar reflex activated! Photo credit: Raul Luna on Flickr<p> You've probably seen how non-human primate babies grab onto their parents' hands to be carried around. We used to do this, too. So still, if you touch your finger to a baby's palm, or if you touch the sole of their foot, the palmar grasp reflex will cause the hand or foot to try and close around your finger.</p>
Other people's suggestions<p>Amir's followers dove right in, offering both cool and questionable additions to her list. </p>
Fangs?<blockquote class="twitter-tweet" data-conversation="none" data-lang="en"><p lang="en" dir="ltr">Lower mouth plate behind your teeth. Some have protruding bone under the skin which is a throw back to large fangs. Almost like an upsidedown Sabre Tooth.</p>— neil crud (@neilcrud66) <a href="https://twitter.com/neilcrud66/status/1085606005000601600?ref_src=twsrc%5Etfw">January 16, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
Hiccups<blockquote class="twitter-tweet" data-conversation="none" data-lang="en"><p lang="en" dir="ltr">Sure: <a href="https://t.co/DjMZB1XidG">https://t.co/DjMZB1XidG</a></p>— Stephen Roughley (@SteBobRoughley) <a href="https://twitter.com/SteBobRoughley/status/1085529239556968448?ref_src=twsrc%5Etfw">January 16, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
Hypnic jerk as you fall asleep<blockquote class="twitter-tweet" data-conversation="none" data-lang="en"><p lang="en" dir="ltr">What about when you “jump” just as you’re drifting off to sleep, I heard that was a reflex to prevent falling from heights.</p>— Bann face (@thebanns) <a href="https://twitter.com/thebanns/status/1085554171879788545?ref_src=twsrc%5Etfw">January 16, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script> <p> This thing, often called the "alpha jerk" as you drop into alpha sleep, is properly called the hypnic jerk,. It may actually be a carryover from our arboreal days. The <a href="https://www.livescience.com/39225-why-people-twitch-falling-asleep.html" target="_blank" data-vivaldi-spatnav-clickable="1">hypothesis</a> is that you suddenly jerk awake to avoid falling out of your tree.</p>
Nails screeching on a blackboard response?<blockquote class="twitter-tweet" data-conversation="none" data-lang="en"><p lang="en" dir="ltr">Everyone hate the sound of fingernails on a blackboard. It's _speculated_ that this is a vestigial wiring in our head, because the sound is similar to the shrill warning call of a chimp. <a href="https://t.co/ReyZBy6XNN">https://t.co/ReyZBy6XNN</a></p>— Pet Rock (@eclogiter) <a href="https://twitter.com/eclogiter/status/1085587006258888706?ref_src=twsrc%5Etfw">January 16, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
Ear hair<blockquote class="twitter-tweet" data-conversation="none" data-lang="en"><p lang="en" dir="ltr">Ok what is Hair in the ears for? I think cuz as we get older it filters out the BS.</p>— Sarah21 (@mimix3) <a href="https://twitter.com/mimix3/status/1085684393593561088?ref_src=twsrc%5Etfw">January 16, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
Nervous laughter<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">You may be onto something. Tooth-bearing with the jaw clenched is generally recognized as a signal of submission or non-threatening in primates. Involuntary smiling or laughing in tense situations might have signaled that you weren’t a threat.</p>— Jager Tusk (@JagerTusk) <a href="https://twitter.com/JagerTusk/status/1085316201104912384?ref_src=twsrc%5Etfw">January 15, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
Um, yipes.<blockquote class="twitter-tweet" data-conversation="none" data-lang="en"><p lang="en" dir="ltr">Sometimes it feels like my big toe should be on the side of my foot, was that ever a thing?</p>— B033? K@($ (@whimbrel17) <a href="https://twitter.com/whimbrel17/status/1085559016011563009?ref_src=twsrc%5Etfw">January 16, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
Are we enslaved by the finer things in life?
- The Roman writer, Tacitus, argued that the Roman Empire was built by enslaving conquered people who became accustomed to fine living and luxury.
- Technology today has become so essential to our daily lives that it seems impossible to break free of it. It's as much a cage as a luxury.
- Being dependent on a thing gives it power over you. To need something or someone is, for better or worse, to limit yourself.
- There was a massive die-off of marine life 359 million years ago, and nobody knows why.
- A new study proposes that the Late Devonian extinction may have been caused by one or more nearby supernovae.
- The supernova hypothesis could be confirmed if scientists can find "the green bananas of the isotope world" in the geologic record.
Fifty years of research on children's toy preferences shows that kids generally prefer toys oriented toward their own gender.