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Equity made Estonia an educational front runner
Estonia has combined a belief in learning with equal-access technology to create one of world's best education systems.
- Estonia became a top performer in the most recent PISA, a worldwide study of 15-year-old students' capabilities in math, reading, and science.
- PISA data showed that Estonia has done remarkably well in reducing the gap between a student's socioeconomic background and their access to quality education.
- The country's push toward providing equal-access to learning technology is a modern example of the culture's dedication to equity in education.
As I performed my interviews for this article, one fact was made abundantly clear: Estonians aren't ones to engage in lavish praise and pat-on-the-back congratulations. A far more self-critical culture, they find comfort forgoing the small talk, getting to work, and honing in on areas to improve. But one area where Estonians will simply have to grit and bare the praise is in discussing their education system. Smaller than West Virginia and with a population of 1.3 million, this Baltic state has developed one of the world's best education systems as assessed by the Programme for International Student Assessment (PISA) results.
PISA is the Organization for Economic Cooperation and Development's (OECD) triennial study that measures the reading, mathematics, and science abilities of 15-year-olds across the world. Talks of PISA tend to focus on educational powerhouses such as Finland, Singapore, and Korea, but those looking closely have been noticing Estonia's ascent throughout the years. It began in 2006, and despite a small dip in 2009, the country's scores continued upward in 2012 and 2015.
By 2018, the most recent PISA study, Estonia became Europe's number one performing country and one of the best in the world. Its students placed fifth in reading, eighth in math, and fourth in science, with mean scores in each that were well above the mean. The only education departments to outperform Estonia's were Singapore and a few of China's distinct economic areas, such as Beijing, Shanghai, and Macau.
Such a cohort may make the reason for such scores obvious. Like Singapore and Shanghai, Estonia is both small and relatively affluent; such education departments simply spread out their resources across fewer students. But PISA's data doesn't support this reasoning. While socioeconomic background is an important predictor of academic success, it doesn't play out that more money equals better education. In fact, according to PISA data, Estonia's per student expenditure was 30 percent lower than the OECD average. Conversely, the United States handily outspends many other countries but receives middling PISA scores for its investment.
Then what explains Estonia's ascent? That's an answer that requires untangling a myriad of cultural, social, and historical factors that interconnect in ways difficult to untangle. But one factor stands out. A cultural mindset centered only on excellence in education but the drive to give students equal access to that education.
Estonia's cultural heirloom
A chart showing student performance scores in reading for the 2018 PISA study.
The belief in education's value is ingrained within Estonian culture. As Mailis Reps, the Estonian Minister of Education and Research, told me in an interview, it's an ethos handed down generation to generation, like a cultural heirloom.
"Many generations have had to start from zero all over again. Let it be the war, the regimes, economic reforms, people being deported, people losing their families, or changes to the system," Reps said. "So, education was something that was always given, generation to generation. There's a very strong cultural belief that education is the only thing you cannot take away from a person."
Because education is a constitutional right, Reps informed me, state and local governments ensure that primary education is available to everyone. Lunches, textbooks, transportation, and study materials are provided gratis, with extracurricular activities subsidized so fees remain low. Local municipalities also subsidize pre-primary education. They maintain a social allowance so fees are tied on a parent's financial situation. Parents enduring economic hardships or temporary setbacks can send their little ones to preschool free of charge, while more financial stable families pay a small fee. And even that fee remains small—Reps says it is no more than €91 (about $107).
Under such a comprehensive system, many children start their education careers young, as early as 15 months old. Because pre-primary isn't compulsory, parents have more latitude over how their children attend school: half days, a few days a week, etc. By kindergarten, Estonia has a 91 percent attendance rate. Primary attendance is close to universal.
That system may sound expensive, and like any education system, it takes its share of GDP. But as mentioned, it's not simply a matter of dollars spent. According to the National Center for Education Statistics, in 2016 the United States spent $13,600 per full-time-equivalent student in elementary and secondary education. The OECD average that same year was $9,800. Estonia spent $7,400.
"In many countries, the school's socioeconomic context influences the kind of education children are acquiring, and the quality of schooling can shape the socioeconomic contexts of schools," Andreas Schleicher, the OECD's director for the Directorate of Education and Skills, writes in his assessment of PISA 2018's data. "The result is that in most countries, differences in education outcomes related to social inequalities are stubbornly persistent, and too much talent remains latent."
But despite relatively modest spending, that's less true in Estonia. According Schleicher's assessment, 20 percent of disadvantaged boys did not attain minimum proficiency in reading in all countries except three. Estonia was one of those three. It stood as one of 14 countries in which disadvantaged students have at least a one-in-five chance of having high-achieving schoolmates, a ratio that corresponds to reduced social segregation. And the country joined Australia, Canada, Ireland, and the United Kingdom in having more than 13 percent of its disadvantaged students demonstrate academic resilience, a metric that measures proficient educational outcomes in the face of adversity.
These data point to a weak relationship between student performance and socioeconomic background, a sign that Estonia has lessened the gap between a student's personal situation and their access to quality education.
A Tiger Leap forward
Fourth-grade students learn computer skills in elementary school.
A crucial example of Estonia's dedication to equity can be seen in how it wove digital technology into the learning fabric. In the last two decades, Silicon Valley has had a commanding influence in how we approach and access education, but for many countries, the push toward always-accessible, always-on education hasn't ameliorated many systemic inequalities.
Consider the United States. The U.S. finances schools through local property taxes or federal grants tied to test scores and attendance rates. This leaves schools in well-to-do districts with a lion share of funding and resources. Such lopsided endowments, as noted a 2018 report by the U.S. Commission on Civil Rights, "harm students subject to them" and are "fundamentally inconsistent with the American ideal of public education operating as a means to equalize life opportunity." An inconsistency that the Supreme Court has defended as perfectly in keeping with the U.S. Constitution.
This legacy inequality left many low-income neighborhoods facing another disadvantage at the turn of the century: a lack of access to technology. That reality became starkly apparent in the COVID-19 pandemic. Data from the U.S. Census Bureau suggests that as schools closed, "1 in 10 of the poorest children in the U.S. has little or no access to technology" for learning. For children being raised in a household earning less than $25,000 a year, roughly ten percent have no access to the internet or digital learning devices.
Conversely, Estonia has made internet access available to all students. In the late 1990s, after its independence from Russia, Estonia initiated Tiger Leap. The program invested heavily in building and developing infrastructure for the e-revolution. The push moved many social programs online, such as taxes, voting, and health records, and schools were updated for internet access, computer labs, and the then-latest technologies.
Today, Estonia has made digital literacy a key competency required in its educational outcomes. Learning materials, such as textbooks and assessments, must be available for free in a digital format (known as the e-schoolbag). Even schools in remote areas enjoy access to high-speed internet.
That may sound concerning to parents worried that today's technology has reduced learning to the solitude of screens and mental cubicles. But the Estonian government only provides access to the tools and ensures they work. Schools and teachers have broad autonomy in determining when and how to use them. That is, after all, their expertise.
"We have never forced our teachers to use it, but we have celebrated if they do so," Reps said. "This is one of the things that I advocate a lot. Provide them the possibility, build them the infrastructure, the quality needs to be there. Because if you start downloading and it doesn't work, no young person accepts it."
Teachers of young students, for example, may forgo technological solutions in favor of more analog approaches to develop motor and social skills. Meanwhile, secondary education may lean heavier on online assessments to prepare students for a tech-focused workforce.
Unlike Silicon Valley's push into the U.S. education system—a seeming bid to capitalize as much on student's learning time as their free time—Estonia prefers a more Goldilocks strategy. As Gunda Tire, Estonia's PISA National Project Manager, told me in an interview: "If you look at PISA data about education systems that use a lot of technology, if they use it very extensively, they have lower scores. If they don't use it at all, they also have lower scores. The big challenge is to find the balance."
As we've learned during the pandemic, that's a balance that shifts with circumstance, but by distributing the tools and infrastructure broadly, Estonia has been able to keep its footing. Reps estimates that before the COVID-19 shutdowns, approximately 14 percent of schools regularly used the available digital textbooks. Most preferred the physical counterpart.
But because the digital option was available for ever school, they were able to quickly pivot to a 100-percent use rate. Additionally, years of prioritizing computer literacy development helped teachers gain competency in digital learning tools, and a civil social push identified at-need children to equip them with the devices necessary to learn remotely. As Mart Laidmets, Estonia's secretary general of the Ministry of Education and Research, said in a roundtable on the subject, it looked as though the country had "been preparing for such a crisis for 25 years."
What can we learn from Estonia's success?
While Estonia may not spend as much on a dollar-to-dollar basis, the country has created immense valuable in its system by spreading the educational wealth. Part of that achievement stems from removing barriers to primary education and fostering equal-access to learning technology; however, those are simply examples of the principle of equity at work. Others include well-educated teachers, even at the pre-primary level; granting schools broad autonomy to adapt the national curriculum to suit local and cultural needs; and maintaining at-school support centers so students have access to mentors, psychologists, special needs teachers, and anti-bullying resources. The list goes on.
"The success of any system is sort of like a puzzle," Tire said. "You have to have many pieces and fit them in properly, or you won't see the whole picture."
Is there room for improvement? Of course! Just ask any Estonian. Tire told me that recent PISA data showed a discrepancy in the results between the country's Estonian-speaking students and its Russian-speaking ones. They are looking into the reason for that gap and how to raise scores across the board. When asked the same question, Reps pointed to improving the country's vocational-track education, the integration of practical skills into gymnasium, and research into personalized learning.
When asked what other countries could takeaway from Estonia's example, my interviewees were more cautious. As Reps rightly points out, "Education is so culturally and historically tied. It's very difficult to copy something, and I would be careful to tell any country to copy the Estonian model."
She did offer some facets for consideration, though. She recommends that systems never look at a child as a problem to solve. Instead, it should look to ameliorate issues in their background or experiences. Even though education systems can be expensive, they should always be child-friendly and dedicated toward their growth. Digital technology doesn't create equality de facto; it must be accessible to all. And trust your teachers. "They are amazing human beings. They come to teach; they want to give their best; they want to help their pupils."
In my own research into Estonia's education system, its history, and its successes, I would humbly add one more: Foster a culture that values education and assures its available to everyone.
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Scientists find routes using arches of chaos that can lead to much faster space travel.
- Researchers discovered a route through the Solar System that can allow for much faster spacecraft travel.
- The path takes advantage of "arches of chaos" within space manifolds.
- The scientists think this "celestial superhighway" can help humans get to the far reaches of the galaxy.
Humanity could be making its way through the Solar System much faster thanks to the discovery of a new superhighway network among space manifolds. Don't get your engines roaring along this "celestial autobahn" just yet, but the researchers believe the new pathways can eventually be used by spacecraft to get to the outer reaches of our Solar System with relative haste.
The celestial highway could get comets and asteroids from Jupiter to Neptune in less than a decade. Compare that to hundreds of thousands or even millions of years it might ordinarily take for space objects to traverse the Solar System. In a century of travel along the new routes, a 100 astronomical units could be covered, project the scientists. For reference, an astronomical unit is the average distance from the Earth to the Sun or about 93 million miles.
The international research team included Nataša Todorović, Di Wu, and Aaron Rosengren from the Belgrade Astronomical Observatory in Serbia, the University of Arizona, and UC San Diego. Their new paper proposes a dynamic route, going along connected series of arches within so-called space manifolds. These structures, coming into existence from gravitational effects between the Sun and the planets, stretch from the asteroid belt to past Uranus.
The most pronounced of these structures are linked to Jupiter by its strong gravitational pull, explained UC San Diego's press release. They influence the comets around the gas giant as well as smaller space objects called "centaurs," with are like asteroids in size but exhibit the composition of comets.
This animation shows space manifolds over a hundred years. Each frame of the animation shows how the arches and substructures appear over three-year increments.
Credit: Nataša Todorović, Di Wu and Aaron Rosengren/Science Advances
"Space manifolds act as the boundaries of dynamical channels enabling fast transportation into the inner- and outermost reaches of the Solar System," write the researchers. "Besides being an important element in spacecraft navigation and mission design, these manifolds can also explain the apparent erratic nature of comets and their eventual demise."
A closer image of the manifolds showing colliding and escaping objects.
Credit: Science Advances
The researchers discovered the structures by analyzing collected numerical data on the millions of orbits in the Solar System. The scientists figured out how these orbits were contained within known space manifolds. To detect the presences and structure of the space manifolds, the team employed the fast Lyapunov indicator (FLI), used to detect chaos. The scientists ran simulations to compute how the trajectories of particles approaching different planets like Jupiter, Uranus and Neptune would be affected by possible collisions and the manifolds.
While the results are encouraging, the next step is to figure out how these arches can be used by spacecraft for much speedier travel. It's also not clear how similar manifolds work near Earth. Also unclear is how they impact our planet's run-ins with asteroids and meteorites or any of the man-made objects floating up in space near us.
Check out the new paper "The arches of chaos in the Solar System" in Science Advances.
A new episode of "Your Brain on Money" illuminates the strange world of consumer behavior and explores how brands can wreak havoc on our ability to make rational decisions.
- Effective branding can not only change how you feel about a company, it can actually change how your brain is wired.
- Our new series "Your Brain on Money," created in partnership with Million Stories, recently explored the surprising ways brands can affect our behavior.
- Brands aren't going away. But you can make smarter decisions by slowing down and asking yourself why you're making a particular purchase.
How Apple and Nike have branded your brain | Your Brain on Money | Big Think youtu.be
Brands can manipulate our brains in surprisingly profound ways. They can change how we conceptualize ourselves and how we broadcast our identities out to the social world. They can make us feel emotions that have nothing to do with the functions of their products. And they can even sort us into tribes.
To grasp the power of brands, look to Apple. In the 1990s, the company was struggling to compete with Microsoft over the personal computer market. Despite flirting with bankruptcy in the mid-1990s, Apple turned itself around to eventually become the most valuable company in the world.
That early-stage success wasn't due to superior products.
"People talk about technology, but Apple was a marketing company," John Sculley, a former Apple marketing executive, told The Guardian in 1997. "It was the marketing company of the decade."
So, how exactly does branding make people willing to wait hours in line to buy a $1,000 smartphone, or pay exorbitant prices for a pair of sneakers?
Branding and the brain
For more than a century, brands have capitalized on the fact that effective marketing is much more than simply touting the merits of a product. Some ads have nothing to do with the product at all. In 1871, for example, Pearl Tobacco started advertising their cigarettes through branded posters and trading cards that featured exposed women, a trend that continues to this day.
It's crude, sure. But research shows that it's also remarkably effective, even on monkeys. Why? The answer seems to center on how our brains pay special attention to information from the social world.
"In theory, ads that associate sex or status with specific brands or products activate the brain mechanisms that prioritize social information, and turning on this switch may bias us toward the product," wrote neuroscience professor Michael Platt for Scientific American.
Brands can burrow themselves deep into our subconscious. Through ad campaigns, brands can form a web of associations and memories in our brains. When these connections are robust and positive, it can change our behavior, nudging us to make "no-brainer" purchases when we encounter the brand at the store.
It's a marketing principle that's related to the work of Daniel Kahneman, a psychologist and economist who won the 2002 Nobel Memorial Prize in Economic Sciences. In his book "Thinking Fast and Slow", Kahneman separates thinking into two broad categories, or systems:
- System 1 is fast and automatic, requiring little effort or voluntary control.
- System 2 is slow and requires subjective deliberation and logic.
Brands that tap into "system 1" are likely to dominate the competition. After all, it's far easier for us as consumers to automatically reach for a familiar brand than it is to analyze all of the available information and make an informed choice. Still, the most successful brands can have an even deeper impact on our psychology, one that causes us to conceptualize them as something like a family member.
A peculiar relationship with brands
Apple has one of the most loyal customer bases in the world, with its brand loyalty hitting an all-time high earlier this year, according to a SellCell survey of more than 5,000 U.S.-based smartphone users.
Qualitatively, how does that loyalty compare to Samsung users? To find out, Platt and his team conducted a study in which functional magnetic resonance imaging scanned the brains of Samsung and Apple users as they viewed positive, negative, and neutral news about each company. The results revealed stark differences between the two groups, as Platt wrote in "The Leader's Brain":
"Apple users showed empathy for their own brand: The reward-related areas of the brain were activated by good news about Apple, and the pain and negative feeling parts of the brain were activated by bad news. They were neutral about any kind of Samsung news. This is exactly what we see when people empathize with other people—particularly their family and friends—but don't feel the joy and pain of people they don't know."
Meanwhile, Samsung users didn't show any significant pain- or pleasure-related brain activity when they saw good or bad news about the company.
"Interestingly, though, the pain areas were activated by good news about Apple, and the reward areas were activated by bad news about the rival company—some serious schadenfreude, or "reverse empathy," Platt wrote.
The results suggest a fundamental difference between the brands: Apple has formed strong emotional and social connections with consumers, Samsung has not.
Brands and the self
Does having a strong connection with a brand justify paying higher prices for their products? Maybe. You could have a strong connection with Apple or Nike and simultaneously think the quality of their products justifies the price.
But beyond product quality lies identity. People have long used objects and clothing to express themselves and signal their affiliation with groups. From prehistoric seashell jewelry to Air Jordans, the things people wear and associate with signal a lot of information about how they conceptualize themselves.
Since the 1950s, researchers have examined the relationship between self-image and brand preferences. This body of research has generally found that consumers tend to prefer brands whose products fit well with their self-image, a concept known as self-image congruity.
By choosing brands that don't disrupt their self-image, consumers are able not only to express themselves personally, but also broadcast a specific version of themselves into the social world. That might sound self-involved. But on the other hand, humans are social creatures who use information from the social world to make decisions, so it's virtually impossible for us not to make inferences about people based on how they present themselves.
Americus Reed II, a marketing professor at the University of Pennsylvania, told Big Think:
"When I make choices about different brands, I'm choosing to create an identity. When I put that shirt on, when I put that shirt on — those jeans, that hat — someone is going to form an impression about what I'm about. So, if I'm choosing Nike over Under Armour, I'm choosing a kind of different way to express affiliation with sport. The Nike thing is about performance. The Under Armour thing is about the underdog. I have to choose which of these different conceptual pathways is most consistent with where I am in my life."
Making smarter decisions
Brands may have some power over us when we're facing a purchasing decision. So, considering brands aren't going away, what can we do to make better choices? The best strategy might be to slow down and try to avoid making "automatic" purchasing decisions that are characteristic of Kahneman's fast "system 1" mode of thinking.
"I think it's important to always pause and think a little bit about, "Okay, why am I buying this product?" Platt said.
As for getting out of the brand game altogether? Good luck.
"I've heard lots of people push back and say, "I'm not into brands,"" Reed II said. "I take a very different view. In some senses, they're not doing anything different than what someone who affiliates with a brand is doing. They have a brand. It's just an anti-brand brand."
Powerful branding can not only change how you feel about a company, it can actually change how your brain is wired.
- Powerful branding can not only change how you feel about a company, it can actually change how your brain is wired.
- "We love to think of ourselves as rational. That's not how it works," says UPenn professor Americus Reed II about our habits (both conscious and subconscious) of paying more for items based primarily on the brand name. Effective marketing causes the consumer to link brands like Apple and Nike with their own identity, and that strong attachment goes deeper than receipts.
- Using MRI, professor and neuroscientist Michael Platt and his team were able to see this at play. When reacting to good or bad news about the brand, Samsung users didn't have positive or negative brain responses, yet they did have "reverse empathy" for bad news about Apple. Meanwhile, Apple users showed a "brain empathy response for Apple that was exactly what you'd see in the way you would respond to somebody in your family."