The problem with the world, as Adam Singer sees it, is that systems evolve to grow more complex over time. But there’s an opportunity hiding amongst the chaos: When the majority is trying to do or say too much, the one who is most clear and concise will win the race.
Singer elaborates with a list of problems and solutions in the Future Buzz blog today, in an article entitled “Simplicity as Strategy.”
“More features, more selling points, more options – none of these can defeat a competitor that does the best with the essentials, has a simple formula and drives it home consistently,” he writes. “Learn the art of holding back and focusing on what matters and you will be the favored option time and time again.”