Roberto Ramos, president/CEO & Co-founder, the vox collectivernrnRoberto Ramos brings a wide range of general market, multicultural and Hispanic experience, having worked extensively with global advertising groups and Fortune 500 clients. His focus at the agency is on the development of integrated marketing campaigns, client services and strategic partnerships, as well as a personal passion for consumer insights and trend spotting. rnrnFrom a business planning perspective he has worked very closely with brands like Macy’s, Verizon Wireless, Fifth Third Bank, to build operational and feasible marketing plans against emerging marketing priorities, including the multicultural and youth segments. His marketing experience also includes the management of national and international advertising campaigns for Fortune 500 brands including General Motors and IBM among others. Roberto’s marketing experience has also led him to launch successful products including the Daisy Fuentes line with retailer Kohl’s and he was part of the marketing communications team supporting AOL’s entry into Latin America in the mid-1990s. Prior to co-launching the vox collective Roberto worked with various multinational brands at communications agencies including Grey and Burson-Marsteller. He has also worked at StarMedia, The Council On Foreign Relations and the Council of the Americas. Roberto is a graduate from Cornell University and is fluent in Spanish, English, French, Italian and Portuguese.
Latin America is the forgotten continent, often ignored by the U.S. and the rest of the developed world. But the region and its rich cultural and creative resources could play a more visible and relevant role with the advent of its creative class, which if properly supported, could partake on what is increasingly an economy of ideas and innovation. This evolution could also help the region drastically change its image.
an article I posted in businessweek about how the notion of the expansive corporation is receding and instead we are seeing the rise of free agents connecting around opportunities. It is in this new dynamic that I find a strong potential for a new economic revival.