Spendthrifts & Tightwads Are Unhappy

Recent marketing research suggests that both profligate spenders and penny pinchers will leave shopping malls with a sinking feeling this holiday season.

As the mega-sales ramp up for Black Friday, some shoppers will rush to the malls ready to spend. Others will stay home and pinch their pennies. Both groups, according to a growing body of research, will probably end up unhappy. "Some people experience this distress a lot, where they typically spend less than they would like to, they pass up on indulgences, they buy cheaper versions when they could have bought higher quality items, and they end up kicking themselves afterwards," said Scott Rick, a marketing professor at the Ross School of Business at the University of Michigan in Ann Arbor. "On the other end of the spectrum," he said, people "chronically spend more than they should and end up kicking themselves, too."

How tiny bioelectronic implants may someday replace pharmaceutical drugs

Scientists are using bioelectronic medicine to treat inflammatory diseases, an approach that capitalizes on the ancient "hardwiring" of the nervous system.

Left: The vagus nerve, the body's longest cranial nerve. Right: Vagus nerve stimulation implant by SetPoint Medical.

Credit: Adobe Stock / SetPoint Medical
Sponsored by Northwell Health
  • Bioelectronic medicine is an emerging field that focuses on manipulating the nervous system to treat diseases.
  • Clinical studies show that using electronic devices to stimulate the vagus nerve is effective at treating inflammatory diseases like rheumatoid arthritis.
  • Although it's not yet approved by the US Food and Drug Administration, vagus nerve stimulation may also prove effective at treating other diseases like cancer, diabetes and depression.
Keep reading Show less

Japan finds a huge cache of scarce rare-earth minerals

Japan looks to replace China as the primary source of critical metals

Rare-earth magnets (nikkytok/Shutterstock)
Technology & Innovation
  • Enough rare earth minerals have been found off Japan to last centuries
  • Rare earths are important materials for green technology, as well as medicine and manufacturing
  • Where would we be without all of our rare-earth magnets?
Keep reading Show less

Physicist creates AI algorithm that may prove reality is a simulation

A physicist creates an AI algorithm that predicts natural events and may prove the simulation hypothesis.

Pixellated head simulation.

Credit: Adobe stock
Surprising Science
  • Princeton physicist Hong Qin creates an AI algorithm that can predict planetary orbits.
  • The scientist partially based his work on the hypothesis which believes reality is a simulation.
  • The algorithm is being adapted to predict behavior of plasma and can be used on other natural phenomena.
Keep reading Show less
Photo by AJ Colores on Unsplash
Mind & Brain
Why do some people fight and others flee when confronting violence?
Keep reading Show less
Coronavirus

Eight women at the forefront of the world’s COVID-19 response

Beyond making up 70% of the world's health workers, women researchers have been at the cutting edge of coronavirus research.

Quantcast