Manipulate Via Metaphor
Reducing corporate speak is in your best interest. Words that provoke concrete imagery or relate to something familiar have a far greater impact.
Jim Nichols on the implications of a recent Stanford study: "The use of concrete imagery is often a primary reason why someone remembers one message over another. The Stanford researchers further concluded 'People like to think they’re objective and making decisions based on numbers…They want to believe they’re logical. But they’re really being swayed by metaphors.' So let science reassure you that reducing corporate speak is in your best interest. Words that provoke concrete imagery or relate to something familiar have a far greater impact than trying to sound like a 'corporate professional.'"
The ability to speak clearly, succinctly, and powerfully is easier than you think
Researchers discover a link between nonverbal synchronization and relationship success.
- Scientists say coordinating movements leads to increased intimacy and sexual desire in a couple.
- The improved rapport and empathy was also observed in people who didn't know each other.
- Non-verbal clues are very important in the development stages of a relationship.
What defines a dark horse? The all-important decision to pursue fulfillment and excellence.
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