How to Use Graphic Design for Social Change
Want to the change the world but can only draw pretty pictures? You're not far off! Here are some tips on how to use graphic design—images, branding and web design—to inspire social change.
What's the Latest Development?
A new book outlines the steps you can take to make your design project socially relevant, presuming you want to use your abilities to change the world for the better. In Designing for Social Change: Strategies for Community-Based Graphic Design, author Andrew Shea tells designers to 'confront controversy' because big ideas that make a stand also generate discussion. One tip is to tap into larger messages that people already relate to. An Ohio-based project, for example, visually equated environmentally conscious business with patriotism.
What's the Big Idea?
While declarations of good intentions are sometimes earnest expressions of good will, you should not be making government pamphlets from the 1950s. Try to create a visceral response from your viewers, like the No Hooks before Books program which promoted after-school boxing programs in Baltimore with the use of heroic images. Perhaps most importantly, Shea notes that activism is going local, so make your appeal matter to the community you are trying to affect. In New York, rather than 'Made in the USA', garments are tagged, 'Made in Midtown'.
Photo credit: shutterstock.com
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Jeff Bezos, the founder of Amazon.com, explains his plan for success.
- Jeff Bezos had a clear vision for Amazon.com from the start.
- He saw the innovative potential of the online marketplace.
- Bezos explains why books, in particular, make for a perfect item to sell on the internet.
Even when they suffer costs in doing so.
- It's commonly thought that the suppression of female sexuality is perpetuated by either men or women.
- In a new study, researchers used economics games to observe how both genders treat sexually-available women.
- The results suggests that both sexes punish female promiscuity, though for different reasons and different levels of intensity.
It has found several bizarre planets outside of our solar system.
- The Kepler program closed down in August, 2018, after nine and a half years of observing the universe.
- Picking up where it left off, the Transiting Exoplanet Survey Satellite (TESS) has already found eight planets, three of which scientists are very excited about, and six supernovae.
- In many ways, TESS is already outperforming Kepler, and researchers expect it to find more than 20,000 exoplanets over its lifespan.
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