Measure just about anything, and the distribution . . . almost always comes out as a perfect bell curve. . . . [The bell curve] even applies to the energy and creativity of entire organizations. . . . The most fascinating thing about the bell curve is that some people and some organizations naturally gravitate to a certain section. . . . The trick, then, is not to wait for your [world] to change before changing where you are on the curve. The trick is to change your organization’s instinctual location on the curve. if you get used to being exceptional, you’ll probably stay there.
  – Seth Godin, The Big Moo, pp. 49-50