Spotify, 2010

“Signs of movement in music service Spotify’s aim to break America. After pushing back a hoped-for launch from Q3/Q4-2009 to Q1/Q2-2010, global business development head Faisal Galaria is now hiring for New York-based business development execs. Reasons for the delay actually aren’t totally clear. FT.com last month reported U.S. execs’ concerns about the ad-funded portion of Spotify’s freemium model. But that may not be the whole story. Asked about timescale on the fringes of this month’s Le Web conference, Spotify adviser Shakil Khan suggested something more mundane: “That’s the million dollar question. Pandora and Rhapsody already have good traction in the U.S. and Rdio is about to be launched, funded by Niklas Zennstrom and Janus Friis. Spotify has been struggling to get passed the free-vs-paid issue recently (in fact, its model is quite interesting – it seems it will be pay-for by default on every platform other than desktop, and is going for subscription relationships with mobile carriers and console operators).”