We at Big Think have rarely interviewed someone more sanguine than legendary graphic artist Milton Glaser. Perhaps it shouldn’t be a surprise: ever since a small promotional assignment for the city of New York—the “I Love New York” logo—became the classic image of the world’s cultural capital, he has found a career that has been rewarding financially, artistically, and personally.
Aside from charting his own course and sharing his advice for young designers, Glaser gave his gloomy opinion on recent technology-enabled trends such as magazines moving to the web and crowd-sourced design. He even told Big Think the secret to what makes “fine art” so special.
In a career straddling the fields of so-called “fine art” and commercial design, Glaser has a unique insight and interest in the two fields. What sets great art apart, he says, is its ability to break a person out of their preconceived notions of the world and be “drawn to attentiveness” about the truths of reality. It’s a particularly apt definition for today’s distracted world.
Embedded in a cell phone or in accessories such as rings, bracelets or watches, the novel tools aim to make it easier to manage hypertension. But they must still pass several tests before hitting the clinic.