How diversity can launch startups even higher
Startups create the tech and products that set the tone for our collective future. It’s pivotal that founders lead by example to make diversity and inclusion a priority—and reap the rewards.
This series on diversity and inclusion is sponsored by Amway, which supports a prosperous economy through having a diverse workplace. Companies committed to diversity and inclusion are better equipped to innovate and drive performance. For more information, visit amwayglobal.com/our-story.
Startups have become the new engine for growth in our economy. By creating jobs and coming up with novel solutions for a wide range of problems, these companies play an important role in putting millions to work and changing the fabric of our day to day lives. With such an integral role in our society and on the way we do business, it's pivotal that business leaders and startup founders make diversity and inclusion a priority.
Diversity creates opportunities for an upstart company. In a chaotic and fast-paced environment, being able to capitalize on the full potential of a diverse group of people will set many startups leagues ahead of their competitors. It's not just a matter of principle in an increasingly diverse society, it's smart business sense too.
Diversity from the get-go
Unique differences that come from various cultural, gender and ethnic backgrounds help break down silos and create an environment with many viewpoints. Fostering diverse hiring and inclusivity from the start is an important step to ensure it's built into the company culture right away.
Companies can fall into the trap of setting up programs as afterthoughts or they can wait too long to create a diversity initiative. Building a culture of diversity starts from the top down. As the Great British Diversity Experiment found, it's “action at the upper echelons of our industry" that models behavior and leads to lasting change. An early initiative from leadership can set the company's mission, encourage individual responsibility in fulfilling that mission, and ultimately grow a more creative workplace.
There is evidence to show that being exposed to varying viewpoints leads to greater creativity within a team. Sometimes we take it for granted that different technical, emotional and creative perspectives are needed to solve complex problems, but research is also beginning to show that social diversity works in a similar way.
In a study conducted by the Credit Suisse Research Institute team, researchers examined 2,360 companies between 2005 and 2011. They were looking for a relationship between gender-diverse corporate management teams and financial performance, and what they found was that when there were one or a few women on the board, the companies delivered higher and more profitable returns on equity and had better growth prospects as a company.
Just the act of interacting with people from different backgrounds is beneficial as it leads to greater business opportunities. Unfortunately, this is not always prevalent in the startup field. Researchers in 2017 found that only 17% of startups have been founded by women. Nearly 40% of female founders encountered sexism and gender discrimination in their business.
Diversity helps companies avoid crises
The world is going through a seismic shift because of the advent of smart technology and scalable innovations, most of which are coming out of startup culture. Women and underrepresented minorities need to have a part in the creation of new technologies so products and services cater to all demographics, and so that blind spots (like racist and sexist A.I.) are discovered sooner rather than later.
In that respect, startups can learn something important from corporate America. Sallie Krawcheck, former President of Global Wealth at Bank of America and current CEO and founder of Ellevest, shares how lack of diversity on Wall Street led to one of America's largest crises:
"There is no doubt in my mind that the financial crisis that the United States and the world suffered would have been less severe if we'd had more diversity on Wall Street," she tells Big Think. "There's no doubt. We know this intuitively. If all of us think about those cavernous trading floors where the individuals populating the trading desks looked the same, that if those had been incredibly diverse, sort of the United Nations of every different kind of person you could have, we intuitively know that the crisis would have been less severe. We intuitively know that if there were more women at the senior leadership tables that the crisis would have been less severe. And not only do we know it intuitively, the research tells us this. The research tells us that homogenous teams tend to over-trust each other."
The current state of startups
The U.S. Bureau of Statistics reports that the STEM workforce in the United States is projected to grow 17% in the next decade, compared to other industries that are only going to see an increase of 12%. If startup and technical jobs are set to increase at that rate, you have to wonder why more women and minorities are not seeking out these careers. The answer is that lingering biases remain, both implicit and overt, and many diverse workers often end up leaving the field early on.
A study by Jennifer L. Glass titled 'What's So Special about STEM? A Comparison of Women's Retention in STEM and Professional Occupations', found that after 12 years, half of the women in the study switched to other fields, evidence that points to a systemic problem in the culture.
The challenge may not only be hiring more diverse people but also making sure they don't leave at higher rates. Studies have shown that women in these fields are “less satisfied with their careers, perceive that they are less likely to advance at their current organizations, or believe they must change jobs in order to reach the next level."
Unfortunately, this is because a safe and inclusive work environment is not on the list of priorities for a lot of companies. Recent data published by venture firm First Round Capital found that of 869 startups, half of their founders have been harassed in some way or are aware of somebody who has. Despite the rising reportage and dialogue around harassment, only a small percentage of startups have a strategy in place to promote diversity and inclusion; 58.4% of the 869 startups surveyed claim they have a D&I strategy but "nothing formal", and 24.5% have no D&I strategy in place at all.
(Credit: First Round Capital)
Steps toward creating a thriving atmosphere
Building a diverse company is not a simple endeavor, but small actions throughout the company can lead to meaningful results.
The first thing to do is to assess whether a startup is already diverse or it has intentions to go in that direction. Here's a practical list of questions and ideas to think about when determining diversity.
- Create a list of the last five hires. Ask yourself the reasoning for why they were hired and consider their unique backgrounds.
- Create a similar list for some of the leading executives in the company and ask the same questions.
- Begin to use this pattern-recognizing assessment in areas of promotions, raises and employees acknowledged for their hard work and contributions.
Another key question for companies who value diversity is: Do we also value inclusivity? The two terms are used interchangeably but they aren't the same. Recruiting diverse talent into a place they feel like they don't belong will have a negative effect; the two concepts go hand in hand.
These small but potent questions and efforts can show a lot about where a startup places its priorities. For example, Amway has a “real talk" open communication channel that goes a long way in inspiring people to ask questions, challenge their assumptions and allow for deeper talks to take place.
How do you know if your programs are working? Get data. Digital marketing startup MatchCraft runs an anonymous internal survey on D&I every quarter: "We also survey employees... to ensure that we are keeping our finger on the pulse and inspire diversity through anonymity for those who don't feel comfortable speaking up on company practices," Nicole Webb, Head of People and Culture, tells Built in LA. Webb continues: “We've seen increasingly positive feedback in our employee happiness index surveys as MatchCraft grows and continues to evolve."
As the startup space grows and increasingly becomes more responsible for the future of work and innovation, the corporate setting must change with the times. When diversity is encouraged, everybody wins.
Researchers documented the most common negative side effects of smoking weed, and who might be most susceptible.
- A team of researchers identified a total of 26 possible adverse reactions to cannabis use.
- Coughing fits, anxiety, and paranoia are among the top three most common adverse reactions to smoking weed.
- It was the people who smoke on a less frequent basis who were more likely to have had the bad experiences.
The most common adverse effects of pot<p>As it turns out, coughing fits are among the top three most common adverse reactions to cannabis use, along with anxiety and paranoia, according to a new study published in the <em>Journal</em><a href="https://jcannabisresearch.biomedcentral.com/articles/10.1186/s42238-019-0013-x" target="_blank"><em> of Cannabis Research</em></a>. </p><p>Now that weed is legal in the state, a team of researchers at Washington State University sought to document potential negative reactions to cannabis in order to paint a detailed picture of the effects of smoking weed for newbies. The authors surveyed more than 1,500 college students on the specific type and frequency of adverse reactions they had experienced while using pot. Additionally, the students in the study were surveyed about their demographics, personality traits, reasons for using cannabis and their use patterns. </p><p>Despite marijuana's <a href="https://bigthink.com/sex-relationships/marijuana-sex" target="_self">numerous benefits</a>, the team identified a total of <a href="https://jcannabisresearch.biomedcentral.com/articles/10.1186/s42238-019-0013-x/tables/2" target="_blank">26 possible adverse reactions to</a> the drug. More than half of the study participants reported having coughing fits along with anxiety and/or paranoia while using cannabis. The most frequently occuring of these were the coughing fits, along with chest/lung discomfort and body humming. A subset of the study group reported these reactions occurring around 30–40% of the time they were using pot. On the flip side, the three <em>least</em>-commonly reported reactions to cannabis use were fainting, visual hallucinations and cold sweats. </p><p>"There's been surprisingly little research on the prevalence or frequency of various adverse reactions to cannabis and almost no research trying to predict who is more likely to experience these types of adverse reactions," <a href="https://news.wsu.edu/2020/03/30/new-research-sheds-light-potentially-negative-effects-cannabis/" target="_blank">said Carrie Cuttler</a>, assistant professor of psychology and an author on the paper, according to WSU News. "With the legalization of cannabis in Washington and 10 other states, we thought it would be important to document some of this information so that more novice users would have a better sense of what types of adverse reactions they may experience if they use cannabis."</p><p>The most distressing of the 26 negative reactions were panic attacks, fainting, and vomiting. Yet, the survey data suggested that cannabis users generally do not find even acute adverse reactions to cannabis to be severely distressing.</p>
What causes a bad reaction?<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMjkwOTEwOC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYyNTQ5MDQ2Mn0.S2Pkbh3VAgB4Gk5tkavamMv0_4t76dg65yGWpCHG17U/img.jpg?width=1245&coordinates=0%2C1872%2C0%2C1252&height=700" id="dee45" class="rm-shortcode" data-rm-shortcode-id="df6e30ecae156ba0012f4773a374800c" data-rm-shortcode-name="rebelmouse-image" />
But most city dwellers weren't seeing the science — they were seeing something out of Blade Runner.
On Sept. 9, many West Coast residents looked out their windows and witnessed a post-apocalyptic landscape: silhouetted cars, buildings and people bathed in an overpowering orange light that looked like a jacked-up sunset.
India finishes last of 60 countries in environment and sustainability, as ranked by the expats who work there.
- How 'green' is life in your work country?
- That's the question InterNations asked its network of expats.
- The United States ended 30th out of 60 countries.
Nordics on top<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDU2NjgyNy9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY0NTczNzkyOX0.VgfqyjAa9avw6gFOE0qlgSgKuBN7DJmzOc5lzFGLm8g/img.jpg?width=980" id="1f0dc" class="rm-shortcode" data-rm-shortcode-id="b27458cf472d26cf1f87cb91623a0621" data-rm-shortcode-name="rebelmouse-image" alt="Evo Hiking Area, H\u00e4meenlinna, Finland." />
Evo Hiking Area in Hämeenlinna, Finland. Great nature, clean air, clean water? Check, check and check.
Credit: Kanta-Hämeen kuvapankki on Flickr/ Public Domain.<p><br><strong>1. Finland</strong></p><p>The Nordic country scores at or near the top in all categories surveyed, including the quality of the natural environment (say 96 percent of expats in Finland), water and sanitation (96 percent) and air (95 percent). <br></p><p><strong>2. Sweden</strong></p><p>Swedes lead the world in environmental awareness (84 percent versus just 48 percent globally). Perhaps not surprising, for the homeland of <a href="https://bigthink.com/politics-current-affairs/greta-effect" target="_blank">Greta Thunberg</a>. This is reflected by government policy. Sweden currently gets more than 50 percent of its power from renewable sources and wants to go 100% renewable before 2040. "I've been here for over 20 years and I clearly see the benefits of my taxes paid coming back to me and the rest of society," says one American expat.<br></p><p><strong>3. Norway</strong></p><p>"The beautiful nature, the clean air and tap water, and the focus on the environment," are what one Ukrainian expat enjoys most about Norway. With 76 percent of expats happy with the availability of green goods and services, Norway's 'weakest' category is still 13 percentage points above the global average. <br></p><p><strong>4. Austria</strong></p><p>The first non-Nordic in the global ranking, Austria places in the Top 10 for each category and comes in first for the availability of green goods and services (90 percent). <br></p><p><strong>5. Switzerland</strong></p><p>Swiss nature is the most appreciated in the world (98 percent versus 83 percent on average). Switzerland also gets stellar results for air and water quality and the availability of green energy and green goods and services. </p><p><strong>6. Denmark</strong></p><p>Danes are very much into green causes, as is their government, say 83 percent resp. 84 percent of expats. "Organic food is readily available, and they are good with recycling," observes a South African expat. And they love cycling: 9 out of 10 Danes own a bike.</p><p><strong>7. New Zealand</strong></p><p>85 percent of expats agree that the New Zealand government takes green issues seriously. In fact, New Zealand plans to use 90 percent electricity from renewables by 2025. The country also scores high on the quality of its natural environment and all other categories – albeit slightly less on the quality of its water and sanitation.</p><p><strong>8. Germany</strong></p><p>"I enjoy the rising awareness about environmental issues and the alternatives the government and society are developing," says one Colombian expat. Indeed, 80 percent of expats agree the German government is pro-environment (versus 55 percent globally). <br></p><p><strong>9. Canada</strong></p><p>The only North American destination in the Top 10, thanks especially to expat appreciation of Canada's natural environment (96 percent), but also the quality of its water and sanitation (90 percet) and the availability of green goods and services (80 percent). <br></p><p><strong>10. Luxembourg</strong></p><p>"Access to nature for hiking and bicycling" is a definite boon for one American expat. In fact, the country's natural environment, although ranking 13th out of 60, is its lowest-rated subcategory. Luxembourg does even better when it comes to green energy, waste management, and the quality of its air and water.</p>
Taiwan, most sustainable destination in Asia<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDU2Njg1Ni9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY1NzkxMDAxNH0.Roy7h_Od1cmaqBmamk-DP4rKMpLjTM-qIajG96alZAg/img.jpg?width=980" id="00799" class="rm-shortcode" data-rm-shortcode-id="dab52370e1edb5da5ebb0f5631027b1c" data-rm-shortcode-name="rebelmouse-image" alt="\u200bEternal Spring Shrine in the Taroko Gorge, Hualien County, Taiwan." />
Eternal Spring Shrine in the Taroko Gorge, Hualien County. Outside of Taipei, Taiwan can be surprisingly green and beautiful.
Credit: Zairon, CC BY-SA 4.0<p><strong>11. Taiwan</strong></p><p>The highest-scoring expat destination in Asia, Taiwan boasts 92 percent approval of its waste management and recycling, and 80 percent of the availability of green goods and services. But "the air pollution (in Taipei) is getting worse because it is too crowded," one expat complains.</p><p><strong>12. Netherlands</strong></p><p>Green goods and services are widely available, agree 82 percen of expats, as is green energy. However, 13 percent rate the Dutch environment negatively, 4 percet above the global average. <br></p><p><strong>13. Portugal</strong></p><p>Well ahead of its neighbor Spain (#20), the country scores high for air quality (91 percent) and natural environment (95 percent). "I like the opportunity for gardening and growing our own food," says one expat. <br></p><p><strong>14. Estonia</strong></p><p><strong></strong>Estonia scores in the Top 20 for every category and gets its highest marks for its natural environment. "A beautiful country with excellent air quality and open spaces," praises an Indian expat.<br></p><p><strong>15. Costa Rica</strong></p><p><strong></strong>Both the government and the people are very supportive of green policies, find 82 percent, resp. 67 percent of expats. "It's easy to live a healthy lifestyle with regard to the food, climate, clean air and water," says one. Costa Rica won the 2019 UN Champion of the Earth award and has pledged to go carbon neutral by 2050.<br></p><p><strong>16. Czechia</strong></p><p><strong></strong>"The beauty of the environment" is one of the best things about living in Czechia, says a Russian expat. No less than 97 percent of expats agree.<br></p><p><strong>17. France</strong></p><p><strong></strong>77 percent of expats are happy about the availability of green goods and services in France, which is 14 percentage points above average. The country also scores well for waste management and recycling. In short, France has a "good, green and clean environment," one Iranian expat finds. <strong><br></strong></p><p><strong>18. Australia</strong></p><p><strong></strong>While ranking high on the quality of its nature, water and air, Australia scores low when it comes to government support for green issues (51 percent). Fortunately, expats see more interest among the general population (68 percent). </p><p><strong>19. Singapore</strong></p><p><strong></strong>Expats rate the government's interest in green issues higher than globally average (77 percent versus 55 percent), but the Singaporean public's engagement for the same less than average (40 percent versus 48 percent). Of course, in a small, crowded place like Singapore, "(nature) spots are limited."<br></p><p><strong>20. Spain</strong></p><p>Spain's "scenery, diversity of places to visit and healthier environment" are what rate highly with one British expat. Its weak point is governmental and public support for green issues – but still slightly above the global average. <br></p>
London is "polluted and noisy"<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDU2Njg4Ni9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY0NDg3NjkyOH0.3ySSD7jFBfAWA07u-EN-oL9x9cq9FZn06iz5aV0hEOw/img.jpg?width=980" id="f5630" class="rm-shortcode" data-rm-shortcode-id="80c9fa119e7ff3acc91e027b7529bfed" data-rm-shortcode-name="rebelmouse-image" alt="\u200bEven at 2:30pm, London gets clogged." />
Afternoon traffic jam in London.
World map for the 'sustainable expat'<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDU2Njg5MC9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYzMzAyNjQ2MH0.hjRiMDmOSnn9EvKJtx_tlzql3Gf7ph8lt8bL6dPCft4/img.png?width=980" id="def5d" class="rm-shortcode" data-rm-shortcode-id="149be2f5a19cc625cb555d8078f62ce2" data-rm-shortcode-name="rebelmouse-image" alt="The best & worst destiations for the sustainable expat" />
Sixty expat destinations ranked for sustainability, from best (orange) to worst (light blue). In between: fairly okay (brown), middling (grey) and not that great (dark blue).
South Korea's "rather horrible" air<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDU2NjkxNS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY2MTY1MjIwNn0.2e6eBIc38sAZLFQGKw4UL3-SY3hA9NthX0Uj9L4ibZA/img.jpg?width=980" id="c10db" class="rm-shortcode" data-rm-shortcode-id="cba918e6e5455c2e5ff4f9d5caf54775" data-rm-shortcode-name="rebelmouse-image" alt="\u200bSmoggy Seoul" />
Seoul's air quality is so bad you can picture it. Only India's air is perceived as worse than South Korea's, according to the expat survey.
Bad, worse, India<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDU2Njk0MS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY0NTcyMTczMH0.Pt2bGDrpSKSwVjimMK_iK0Jejpu8ILn77VEzHTdzQQ4/img.jpg?width=980" id="28411" class="rm-shortcode" data-rm-shortcode-id="8b8b602261a168a46b05c53e09ab1b02" data-rm-shortcode-name="rebelmouse-image" alt="man standing surrounded by garbage" />
India scores worst in all three categories, but to be fair – some of its problems were imported from more developed countries.