Are Cyborgs the Next Step in Human Evolution?

If your smartphone is glued to your hand, then, we believe you are already a kind of Cyborg.

Are Cyborgs the Next Step in Human Evolution?


Are you a cyborg?

If your smartphone is glued to your hand, then, we believe you are already a kind of Cyborg.

What is a cyborg? It’s an organism that has both organic (“natural”) and cybernetic (“machine”) parts. In other words, when people become cyborgs, they’re part human and part machine. That’s most of you!

So, what is the next Cyborg innovation that will enhance our superhuman capabilities? Wearable devices.

From Nike’s Fuelband to Google Glass, wearable devices are the next big thing to enter into your digital world and become necessary accessories which enhance your “cyborg” abilities.

Some locations are pre-emptively banning the use of the emerging wearable device, Google Glass. According to Mashable, bars, strip clubs, and casinos have banned the device due to privacy protection issues, and movie theaters banned it for bootlegging concerns. It’s almost as though cyborg racism is already becoming a problem.

Cyborgs are a new segment that will change the landscape of marketing. Say goodbye to the old school “day in the digital life” persona. We’re about to witness a complete shift in how advertisers can reach these augmented consumers. This is when people will always have a “digital billboard” in front of them or attached to them. This is when consumers will have so much information at their fingertips that brands will have no choice but to be fully transparent about everything they do.

Of course, there’s a certain institutional resistance to “cyborgism” as there is to most revolutionary shifts in society. Technophobics are predicting a world of constant distraction, greater rebellion due to information overload, cyber-hacking, and even WiFi radiation-based diseases because of “electromagnetic sensitivity.”

In their new book, “The New Digital Age,” executive chairman of Google, Eric Schmidt, and director of Google Ideas, Jared Cohen, predict new political issues due to the growth of cyborgs. They say that government regulations will no longer need to solely focus on foreign and domestic policies in the physical world, but they’ll also need to devise policies for the virtual world, and those policies may not necessarily be consistent with each other. They expect cyberwarfare and drone strikes to overshadow traditional combat.

Despite the resistance, there’s a human desire to have more information at their fingertips, to document their days (via lifelogging devices), and to monitor everything around them, including themselves, in order to optimize their well being.

Cyborgs will continue to increase and gain enhanced sensory and superhuman capabilities. Is this the next step in the evolution of humans?

To learn more about marketing to cyborgs, download our free report here.

sparks & honey is a next generation agency that helps brands synchronize with culture. Follow us on Twitter at @sparksandhoney to stay up to date on the latest high energy trends.

Image courtesy of Shutterstock

From 1.8 million years ago, earliest evidence of human activity found

Scientists discover what our human ancestors were making inside the Wonderwerk Cave in South Africa 1.8 million years ago.

Inside the Kalahari Desert Wonderwerk Cave

Credit: Michael Chazan / Hebrew University of Jerusalem
Surprising Science
  • Researchers find evidence of early tool-making and fire use inside the Wonderwerk Cave in Africa.
  • The scientists date the human activity in the cave to 1.8 million years ago.
  • The evidence is the earliest found yet and advances our understanding of human evolution.
Keep reading Show less

Baby's first poop predicts risk of allergies

Meconium contains a wealth of information.

Surprising Science
  • A new study finds that the contents of an infants' first stool, known as meconium, can predict if they'll develop allergies with a high degree of accuracy.
  • A metabolically diverse meconium, which indicates the initial food source for the gut microbiota, is associated with fewer allergies.
  • The research hints at possible early interventions to prevent or treat allergies just after birth.
  • Keep reading Show less

    Big think: Will AI ever achieve true understanding?

    If you ask your maps app to find "restaurants that aren't McDonald's," you won't like the result.

    Credit: GABRIEL BOUYS via Getty Images
    Mind & Brain
    • The Chinese Room thought experiment is designed to show how understanding something cannot be reduced to an "input-process-output" model.
    • Artificial intelligence today is becoming increasingly sophisticated thanks to learning algorithms but still fails to demonstrate true understanding.
    • All humans demonstrate computational habits when we first learn a new skill, until this somehow becomes understanding.
    Keep reading Show less
    13-8

    How cell phone data can help redesign cities

    With the rise of Big Data, methods used to study the movement of stars or atoms can now reveal the movement of people. This could have important implications for cities.

    Quantcast