The Luntz Memo and the Framing of Climate Change



In a segment from the recent Frontline special "Hot Politics," GOP pollster Frank Luntz explains his 1997/1998 memo that became the playbook for how conservatives like President Bush and Senator James Inhofe redefined climate change as really a matter of "scientific uncertainty" and "unfair economic burden." We detail the strategy and its impact on public opinion in our Framing Science thesis and in our talks as part of the Speaking Science 2.0 national tour.

Below you can watch a clip of Senator Inhofe's appearance on Fox & Friends the week of the release of this year's first IPCC report. Inhofe stays on message with the "scientific uncertainty" and "economic burden" frames adding that climate change is really a campaign driven by the "far left," i.e. "Hollywood elitists and the United Nations."


A dark matter hurricane is crashing into Earth

Giving our solar system a "slap in the face"

Surprising Science
  • A stream of galactic debris is hurtling at us, pulling dark matter along with it
  • It's traveling so quickly it's been described as a hurricane of dark matter
  • Scientists are excited to set their particle detectors at the onslffaught
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Are we all multiple personalities of universal consciousness?

Bernardo Kastrup proposes a new ontology he calls “idealism” built on panpsychism, the idea that everything in the universe contains consciousness. He solves problems with this philosophy by adding a new suggestion: The universal mind has dissociative identity disorder.

We’re all one mind in "idealism." (Credit: Alex Grey)
Mind & Brain

There’s a reason they call it the “hard problem.” Consciousness: Where is it? What is it? No one single perspective seems to be able to answer all the questions we have about consciousness. Now Bernardo Kastrup thinks he’s found one. He calls his ontology idealism, and according to idealism, all of us and all we perceive are manifestations of something very much like a cosmic-scale dissociative identity disorder (DID). He suggests there’s an all-encompassing universe-wide consciousness, it has multiple personalities, and we’re them.

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New study reveals what time we burn the most calories

Once again, our circadian rhythm points the way.

Photo: Victor Freitas / Unsplash
Surprising Science
  • Seven individuals were locked inside a windowless, internetless room for 37 days.
  • While at rest, they burned 130 more calories at 5 p.m. than at 5 a.m.
  • Morning time again shown not to be the best time to eat.
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