We Don’t Get Twitter, But it Works!

What’s the Latest Development?

One of the top Google search terms for Twitter is: “I don’t get Twitter.” Indeed, Twitter shouldn’t work, but it does. While it’s often chided for its ability to assemble and syndicate irrelevant, irresponsible, and questionable activity, Twitter excels in aligning relevance with those who understand how to filter streams to their advantage. “And this is where things start to get interesting, as I don’t believe we’ve seen Twitter’s true impact on our digital and IRL culture,” says Brian Solis.

What’s the Big Idea?

Twitter may have a problem with awareness versus adoption (many people know of it but don’t use it) but is an increasingly popular, and successful, marketing tool. Banner blindness is prevalent in social media. Ads on Facebook vie for your attention against news of your friends and interests. Meanwhile, “Twitter sells products that appear within your line of sight—the stream, your new attention dashboard.” Furthermore, it has become “an infinite well of incredible insight and intelligence and for that, it is already an indispensable service to businesses, governments, educators, and anyone who is impacted by the words and impressions of others.”