Rove: Focus on Personas & Agendas

Karl Rove tells Spiegel: “We had Obama. He was inexperienced. The guy had great rhetoric, sounded good, looked good, but has turned out to be an utter disaster. I want someone where I have confidence and credibility that they’re up to the job and that I can trust what they tell me.” “That’s what the coming presidential campaign will be about. It will be fought out over two sorts of broad baskets. One is the way in which somebody governs, and the other is the things on which they act; if you will, their persona and their agenda.”