Jag Bhalla is an entrepreneur, inventor and writer. His current project is Errors We Live By, a series of short exoteric essays exposing errors in the big ideas running our lives, details at www.errorsweliveby.com. His last book was I'm Not Hanging Noodles On Your Ears, a surreptitious science gift book from National Geographic Books, details at www.hangingnoodles.com. That explains his twitter handle @hangingnoodles.
Feeling is a form of thinking. Both are ways of processing data, one is just faster. Daniel Kahneman's mysterious coinages (System 1 and System 2) show how new language can help sidestep centuries of confusion.