YouTube: A Haven of "Vernacular Culture"

Jonathan Lethem: You see a lot of what I would now call vernacular culture on the Internet; people sort of slamming together something in a weird way on YouTube.  You know, it’s... sure there are people who are calculating about it already and trying to create either a reputation or a career for themselves in some way. But there are a lot of people just sort of making stuff because it’s like a way to almost just blurt something back at this world that’s so loud and full of stuff; noise, art and commercials and junk and argument and they’re sort of like making some argument back, here is something.  I like that. That’s vernacular culture to me.

In the tradition of Jay-Z and Jean-Michel Basquiat, YouTube users create brilliant "vernacular moments"—moments filled with pure expressivity that don't bother to think of themselves as art.

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