Dan Ariely: My name is Dan Ariely, and I’m the Alfred P. Sloan Professor of Behavioral Economics at MIT. As you can clearly tell from my accent I was born in New York City. And then when I was very young my parents moved to Israel, and I was . . . I lived there until I came here to grad school. And how it changed my . . . how it shaped my behavior . . . So at that point in Israel when I was growing up, things were very simple, and easy, and flexible. I grew up in an environment where I could basically almost do anything I wanted, which was great. The second thing that my mother always had interesting rules and regulations. So for example I was not allowed to skip classes in school. But every time I needed a day off I could take a whole day off. And my mother’s logic was that one hour here and there don’t do much. But when you need the whole day off that can actually help.