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What Will Your Phone Do Next?
David Steel is the Senior Vice President of Strategic Marketing for Samsung Electronics in North America. He previously spent 10 years working with Samsung in Korea, having joined the company's Korea’s Global Strategy Group to work on projects for some of Samsung's subsidiaries and advanced to Vice President and head of marketing for the Digital Media Business division. In 2007 he joined the Mobile Communications division as head of marketing strategy.
Question: What is the future of mobile phones?
David Steel: So, mobile phones have just been a tremendous industry and obviously a great business for Samsung. We are now number two globally and number one in the U.S. and the numbers are staggering. We'll sell more than 40 million mobile phones this year in the U.S. market. More than one very second is being sold with the Samsung brand name in the U.S. market. And globally, we are selling about five every second. So, the scale of this business is incredible. Globally also, one in five people will buy a mobile phone this year among all brands. One in five people on the planet will buy a mobile phone. So, that gives you a sense of the scale of the business.
So far, in many cases, it's been focused on voice communication. That is where it really started, as a way of people being able to talk to other people. But now we are in this amazing transition of going to so-called "Smart Phones." And like I said before, they've been regarded as a different category. Something separate. But we really see it all coming together now. Phones are, in general, becoming smarter and smarter, which means more functions, more features, more ways to enjoy exciting content. So, the phone is becoming a way to communicate with other people, social media can be build in, social networking, you can enjoy multi-media functions, GPS for navigation. So the whole gambit of content can be delivered through phones.
It is the most personal object we all have. We can leave home and leave our wallet behind, but if we leave home and we left our phone behind, chances are we're going to turn around and go back to pick it up. So, it's that sort of piece of who we are. That also connects to another trend that I've been talking about which is more about design and emotional connection because it really is such a piece of who we are. So when we are looking to buy a mobile phone, it's about the look of the product as it reflects our personality, what we are going to use it for. It is such a personal item for everyone.
So, that trend towards more content, services, really cool hardware that's exciting to use, great user interface going beyond just being a phone and being a really smart device that's something you will have with you all the time. You use it to help you with all sorts of situations and it really enriches your life because of the kind of content you can get through it.
Question: What has Samsung learned about mobile phone content, and how will it change in the future?
David Steel: One of the things we have been learning about content on the phone is it needs to be optimized for the phone. So, we're seeing much more about short form content that can be enjoyed on the phone. Like video clips and things like that but are really optimized for a smaller screen.
But it's not just about video, it's also about the way in which people are communicating. Look at the growth of social networking services. People wanting to exchange short messages with each other, like Twitter, or post **** social media sites. All of that now needs to be optimized into a mobile phone. It could have a physical keyboard, could have a touch screen. How do we really fit that into a device to make it easy to use? That's the big opportunity now.
Mobile phones and their content are rapidly evolving. What does the future of this technology hold?
- Modern antibiotics can effectively treat bubonic plague, which spreads mainly by fleas.
Bacteria under microscope
needpix.com<p>Today, bubonic plague can be treated effectively with antibiotics.</p><p style="margin-left: 20px;">"Unlike in the 14th century, we now have an understanding of how this disease is transmitted," Dr. Shanthi Kappagoda, an infectious disease physician at Stanford Health Care, told <a href="https://www.healthline.com/health-news/seriously-dont-worry-about-the-plague#Heres-how-the-plague-spreads" target="_blank">Healthline</a>. "We know how to prevent it — avoid handling sick or dead animals in areas where there is transmission. We are also able to treat patients who are infected with effective antibiotics, and can give antibiotics to people who may have been exposed to the bacteria [and] prevent them [from] getting sick."</p>
This plague patient is displaying a swollen, ruptured inguinal lymph node, or buboe.
Centers for Disease Control and Prevention<p>Still, hundreds of people develop bubonic plague every year. In the U.S., a handful of cases occur annually, particularly in New Mexico, Arizona and Colorado, <a href="https://www.cdc.gov/plague/faq/index.html" target="_blank">where habitats allow the bacteria to spread more easily among wild rodent populations</a>. But these cases are very rare, mainly because you need to be in close contact with rodents in order to get infected. And though plague can spread from human to human, this <a href="https://www.healthline.com/health-news/seriously-dont-worry-about-the-plague#Heres-how-the-plague-spreads" target="_blank">only occurs with pneumonic plague</a>, and transmission is also rare.</p>
A new swine flu in China<p>Last week, researchers in China also reported another public health concern: a new virus that has "all the essential hallmarks" of a pandemic virus.<br></p><p>In a paper published in the <a href="https://www.pnas.org/content/early/2020/06/23/1921186117" target="_blank">Proceedings of the National Academy of Sciences</a>, researchers say the virus was discovered in pigs in China, and it descended from the H1N1 virus, commonly called "swine flu." That virus was able to transmit from human to human, and it killed an estimated 151,700 to 575,400 people worldwide from 2009 to 2010, according to the Centers for Disease Control and Prevention.</p>There's no evidence showing that the new virus can spread from person to person. But the researchers did find that 10 percent of swine workers had been infected by the virus, called G4 reassortant EA H1N1. This level of infectivity raises concerns, because it "greatly enhances the opportunity for virus adaptation in humans and raises concerns for the possible generation of pandemic viruses," the researchers wrote.
The word "learning" opens up space for more people, places, and ideas.
The coronavirus pandemic has brought out the perception of selfishness among many.
- Selfish behavior has been analyzed by philosophers and psychologists for centuries.
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- Times of crisis tend to increase self-centered acts.