What makes a good tech product?

Question: What makes a good tech product?

Peter Rojas: Specifically if you want to talk about gadgets; but really any piece of technology, it has to solve a problem of some kind. It has to fulfill some sort of function. And I always say that the trick of a great gadget is to mask a need as a want. I mean that’s what the iPod really pulls off. It says we’re gonna solve this problem which is, you know, getting music in your pocket; but we’re gonna . . . we’re gonna, you know . . . but we’re gonna also, like, make you want it so bad by making you look cool, and be very kind of easy, and sexy that, like, you could sort of justify that want as a need, right? So that’s sort of where it gets . . . things get interesting with gadgets becoming lifestyle devices. But I think any piece of technology has to . . . I mean the whole point is it’s supposed to make our lives easier. I mean that was the original point of technology. When you go back to when, you know, people started sharpening sticks and using them to hunt. Or . . . or you know making hammers and things like that. I mean that’s . . . Technology isn’t something that started with the microchip, or with electricity. It’s something that, you know . . . I mean we all know it goes back like thousands of years, right? It’s . . . it’s . . . it’s part of human history. And so I think that if you look at what everybody’s trying to do right now, that everyone is trying to . . . whether it’s creating a new site, or . . . or building a new gadget, or building some sort of new, like, software application; like they’re trying to . . . to serve some sort of function, fill some sort of need. And whether it’s, you know, trying to entertain people, or help them communicate or connect with their friends, I mean it’s . . . At its core, there’s always something like that.

 

Recorded on: 10/2/07

 

 

 

 

 

Rojas says it has to fulfill some sort of function.

Why Lil Dicky made this star-studded Earth Day music video

"Earth" features about 30 of the biggest names in entertainment.

Culture & Religion
  • Lil Dicky is a rapper and comedian who released his debut album in 2015.
  • His new music video, "Earth," features artists such as Justin Bieber, Ariana Grande, Ed Sheehan, Kevin Hart, and Leonardo DiCaprio.
  • All proceeds of the music video will go to environmental causes, Dicky said.
Keep reading Show less

After death, you’re aware that you’ve died, say scientists

Some evidence attributes a certain neurological phenomenon to a near death experience.

Credit: Petr Kratochvil. PublicDomainPictures.net.
Surprising Science

Time of death is considered when a person has gone into cardiac arrest. This is the cessation of the electrical impulse that drive the heartbeat. As a result, the heart locks up. The moment the heart stops is considered time of death. But does death overtake our mind immediately afterward or does it slowly creep in?

Keep reading Show less
Big Think
Sponsored by Lumina Foundation

Upvote/downvote each of the videos below!

As you vote, keep in mind that we are looking for a winner with the most engaging social venture pitch - an idea you would want to invest in.

Keep reading Show less