Three Steps to Better Blogging

Question: What advice do you have for aspiring bloggers?

Andrew Sullivan: I do have a couple of rules which is that if it isn’t updated at least twice a day it’s not a blog, it’s a website.  So don’t fool yourself that you’re blogging when you’re really just putting stuff up online.  And twice a day is sort of, I think, the minimum.  I think a blog to live really has to be probably four or five times a day.  

We post 250 times a week, which is insane. But what I’ve learned is that the readers treat it like crack.  I mean, they will get... they will take as much as you can possibly give them and return infinitely more.  And the interaction is the second thing I say.  Take your readers as part of your community.  This is a dialogue, not a monologue.  With any luck the dialogue then becomes a conversation.  

No single person knows very much, and what he knows he soon forgets.  So the collective consciousness, or collective mind, of the world out there is what... is really what we’re trying to.  And, in our case we are trying to get at the truth.  We really are.  We’re trying to understand what the hell is happening.  And that means that I will have a particular line of inquiry, a sort of an angle of entry into that because I’m going to have certain prejudices and thoughts and feelings and judgments and mindset. But the goal is to provoke other stuff too so that we get... we try and get to the core of it, which we try and actually get to what’s actually happening.  And I think that’s another thing.  

But look, you can blog about your garden and it’s a brilliant blog.  I also think the other critical thing, so more than one time a day; more than once a day, enter a dialogue.  Thirdly, I really think you have to be yourself.  I think this is a medium about personality and voice.  It’s about honesty and openness.  And people can smell inauthenticity a mile away. 

Want millions of people to read your blog every month? Listen to these tips from blogging pioneer Andrew Sullivan of the Daily Dish.

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