Self-Motivation
David Goggins
Former Navy Seal
Career Development
Bryan Cranston
Actor
Critical Thinking
Liv Boeree
International Poker Champion
Emotional Intelligence
Amaryllis Fox
Former CIA Clandestine Operative
Management
Chris Hadfield
Retired Canadian Astronaut & Author
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Successful Business Leadership

Fredrik Carlstrom: If I only knew. I mean, I think both when I produce, and when I do advertising-- when I wear my creative director hat-- my philosophy’s always been, “Find the best person for that particular job, and sort of stay out of the way.” So that’s kind of how I try to do it. I think I’m good at finding talent, and making people go in some sort of the same direction, a little bit. So yeah, find good people. Stay out of the way.

Question: How Do You Motivate People?

Fredrik Carlstrom: I think people are motivated by very different things. Some people are motivated by money, some people are motivated by status. Some people are motivated by fun. I think in our industry, thankfully, there’s a lot of people who’re-- who want to create stuff. I mean, an advertising agency is one of the most fun places in the world, I have to say. It really is a lot of fun, ’cause you’re sort of really doing a lot of stuff. I mean, we’re producing so much stuff. You know, we have probably 40 projects going at the moment. And so I think you motivate people by not being too sort of stuck in process; by trying to make people do the best they can, and to do better than they thought they could. I think that’s probably the way I try to do it, to push people to do better.

 

Recorded on: 6/12/08

Find the best person for the job, says Fredrik Carlstrom, and stay out of the way.

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