Buying art should be more about passion, de Pury says.

Simon de Pury: Well I don’t like the expression “investing in art”, because I’ve always seen that people who buy art with passion and don’t think primarily of the investment point of view are those who at the end of the day do by far the best investment. And those who approach it very coldly – purely as an investment – they often can fall flat on their face. So there’s a certain justice in that sense. But this being said, if you approach it intelligently, it at the end of the day is possibly the best investment you can do. Because we advise collectors also from investment point of view. And over the last 10 years they tell us that they have faired far, far better in art than in any other area they have invested in. Recorded on: 2/7/08