Buy with your gut, de Pury says.

Simon de Pury: The key is to identify what you really personally like. You have to buy with your guts, with your own eyes, with what you personally feel appeals to you. Because automatically you will develop your own dialogue with the art that you look at. Then the secret is to see, see, and see again. So you go and visit fairs. You visit museums. You visit galleries. You visit the auction exhibitions. The more you look at, automatically what is good starts to stick out. And you train your eye, and at the same time of course you can get advice from the greatest professionals in the field who will very happily guide you and help you. But you have to make your experiences yourself like with everything else in life. And by making those experiences yourself, that’s how you do the best. Recorded on: 2/7/08