Should CEOs Tweet?

Question: Should business leaders be on Twitter?

Bonin Bough: If they want to do it, then they should do it.  If they don't want to participate on Twitter, and they would rather participate on Facebook – whatever you feel comfortable or interested in...  You look at a guy like Tony from Zappos – I mean, wow!  How amazing has he been in terms of paving the path for forward-thinking CEO's on these type of platforms.  But even more than that, what he's done to drive his business and the reputation.  I think that we fail sometimes to realize how much reputation actually drives profitability of business; participation in purchase... reputation is so huge.  These are huge reputational platforms for us, so I think once you start looking at it that way; I think it becomes a lot more advantageous potentially for CEO's.  But I think it all boils down to, are you the type of CEO that's gonna be happy participating in this and find it a joy versus a must-do?  That's the last thing you want is ...ugh...  I can imagine how - I get a lot of emails.  I can only imagine.  And then you have to, if you're not passionate about it, have to check that too?  That's not fun.

Recorded June 18, 2010

Interviewed by Victoria Brown

Executives often fail to realize how much reputation actually drives profitability of business. But you have to ask whether you're the type of CEO who will find it a joy versus a must-do.

Cornell engineers create artificial material with 3 key traits of life

An innovation may lead to lifelike self-reproducing and evolving machines.

Shogo Hamada/Cornell University
Surprising Science
  • Scientists at Cornell University devise a material with 3 key traits of life.
  • The goal for the researchers is not to create life but lifelike machines.
  • The researchers were able to program metabolism into the material's DNA.
Keep reading Show less

After death, you’re aware that you’ve died, say scientists

Some evidence attributes a certain neurological phenomenon to a near death experience.

Credit: Petr Kratochvil. PublicDomainPictures.net.
Surprising Science

Time of death is considered when a person has gone into cardiac arrest. This is the cessation of the electrical impulse that drive the heartbeat. As a result, the heart locks up. The moment the heart stops is considered time of death. But does death overtake our mind immediately afterward or does it slowly creep in?

Keep reading Show less
Videos
  • A huge segment of America's population — the Baby Boom generation — is aging and will live longer than any American generation in history.
  • The story we read about in the news? Their drain on social services like Social Security and Medicare.
  • But increased longevity is a cause for celebration, says Ashton Applewhite, not doom and gloom.