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Bonin Bough

Global Director of Digital and Social Media, PepsiCo

Bonin Bough is the Director of Social Media at PepsiCo. He was previously the EVP and Director of Weber Shandwick's global interactive, social and emerging media practice, and was the founding member and SVP at Ruder Finn Interactive. His work has won a number of awards including a Webby, a Stevie, a Golden Pencil, a Sabre, a Big Apple, an AdTech, a Com Arts and a SxSW Viewers Choice award.

Executives often fail to realize how much reputation actually drives profitability of business. But you have to ask whether you’re the type of CEO who will find it a joy […]
1 min