Recruiting Talent

Question: How Do You Judge Potential?

Fredrik Carlstrom: How do you know if someone’s good? I mean, I think it’s-- I mean, recruiting is obviously a very difficult thing. I think that it’s like a party or a bar, you know? There’s certain places sort of self-- what do you call it, self-curate, I suppose? Like there are certain people who are attracted to you because there’s a commonality. And then I think you use your gut. I mean, you know, you meet them a bunch of times, you talk to them, you ask them questions, you try to be-- you know? I mean, I like people who-- to me it’s all about how you think. How the process-- you know, people come with books or with portfolios, or cases, or things they’ve written and stuff like that. It’s all very good. But it’s at the end of the day, like how do you get here? And that, to me, is what is interesting. I mean, when I came here and I tried to get a job in advertising, I couldn’t get arrested, because there were all these sort of creative recruiters who had given a book or one of those award books by the creative director and said, “This is an ad. This is what an ad looks like. If you see this, call me.” And they would sit and look through my book, and they wouldn’t see that, because a lot of stuff that I’ve done, the magazine I mentioned, or events, or stuff that they just-- they don’t look like ads, which I think is good advertising. So I think the process, the “how did you get there?” is really the interesting thing.


Recorded on: 6/12/08

Fredrik Carlstrom explains his hiring process.

Related Articles
Keep reading Show less

Five foods that increase your psychological well-being

These five main food groups are important for your brain's health and likely to boost the production of feel-good chemicals.

Mind & Brain

We all know eating “healthy” food is good for our physical health and can decrease our risk of developing diabetes, cancer, obesity and heart disease. What is not as well known is that eating healthy food is also good for our mental health and can decrease our risk of depression and anxiety.

Keep reading Show less

For the 99%, the lines are getting blurry

Infographics show the classes and anxieties in the supposedly classless U.S. economy.

What is the middle class now, anyway? (JEWEL SAMAD/AFP/Getty Images)
Politics & Current Affairs

For those of us who follow politics, we’re used to commentators referring to the President’s low approval rating as a surprise given the U.S.'s “booming” economy. This seeming disconnect, however, should really prompt us to reconsider the measurements by which we assess the health of an economy. With a robust U.S. stock market and GDP and low unemployment figures, it’s easy to see why some think all is well. But looking at real U.S. wages, which have remained stagnant—and have, thus, in effect gone down given rising costs from inflation—a very different picture emerges. For the 1%, the economy is booming. For the rest of us, it’s hard to even know where we stand. A recent study by Porch (a home-improvement company) of blue-collar vs. white-collar workers shows how traditional categories are becoming less distinct—the study references "new-collar" workers, who require technical certifications but not college degrees. And a set of recent infographics from CreditLoan capturing the thoughts of America’s middle class as defined by the Pew Research Center shows how confused we are.

Keep reading Show less