Hackett talks about the Cadillac Desert.
Question: Will we see a water crisis?
Jim Hackett: Absolutely, were you and I grew up in the Great Lakes is where you want to buy a real estate, because every place in, there is a great book that was written years and years ago called the Cadillac Desert by journalism major at California. It was written about the building of the dams in the west and how we convert it what was a desert into habitable cities and the thesis in this book, which I think was written in the 80s was that what was desert will become desert, and I scared to had been on the west, because we think about what is required for physical existence and you exclude spiritual existence, clean air, clean water, abundant food at the right price and energy, these are the four major things and they all are equally important, because you cannot live with out any of it and water is one that we spend so little time out and when I think about the priorities between water and CO2 emissions it is not even close, which one is the higher priority and it is water. So, for us to be doing corn based ethanol which is highly water consumed is crazy, it is crazy, but people just do not even think about it, because everybody in the media has got focused on CO2 emissions. Let us talk about the full environment. What it is that we need from the environment and how do we best get there and that is really focused on water?
Recorded On: 3/24/08