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Who's in the Video
Bill Novelli is CEO of AARP, a membership organization of 40 million people age 50 and older, half of whom remain actively employed. AARP’s mission is to enhance the quality[…]

Novelli brings marketing and social change together.

Question: Beyond a simple title, how would you describe what you do for a living?

Transcript: What I do is to try to create change. AARP is an organization about . . . about social change, about social impact, about trying to make things better. And that fits very nicely with what I care about. You know I’ve got this haiku that I like a lot, and it is, “Problems worthy of attack prove their worth by attacking back.” And these are the big problems – the big, intractable, social problems – the ones that attack back. And I like to think of AARP as a social organization that tries to attack big problems, and that’s what my interest in life is.

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