Nina DiSesa: Can women be funny?
Nina DiSesa has worked in the quintessential boys clubs of advertising for almost thirty years. In 1994, she became the first woman EVP, Executive Creative Director for McCann Erickson New York, the flagship office of the largest advertising agency in the world. Under her creative leadership, the New York office enjoyed an unprecedented 5-year growth period adding almost $2.5 billion in billings. In 1998, she was made Chairman as well as Chief Creative Officer of McCann New York. She was the first woman and first creative director to be named chairman in the McCann global network.
In 1999, Nina was chosen by Fortune magazine as one of the “50 Most Powerful Women in American Business.” In 2005, she received the Matrix Award, given each year to a select group of women in communication. In 2007, she was inducted into the Hall of Fame for CEBA (Creative Excellence in Business Advertising).
Nina DiSesa: Well, I think I am very funny, of course women could be funny, they look at there is still many funny women. Can women who are not making a living at being funny be funny? I think they can. I think that what stops us from really having a good time and from laughing and being funny as much as the men do is that we lack some of the confidence that men have, especially in the business place. It’s that you have to be very confident to be funny and to use humor as a method of getting people on your side. Recorded on: 2/29/08
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