Neale Martin on “Habit: The 95% of Behavior Marketers Ignore”
Neale Martin explains how customer satisfaction explains nothing.
A glass of juice has as much sugar, ounce for ounce, as a full-calorie soda. And those vitamins do almost nothing.
Quick: think back to childhood (if you've reached the scary clown you've gone too far). What did your parents or guardians give you to keep you quiet? If you're anything like most parents, it was juice. But here's the thing: juice is bad for you.
The stories we tell define history. So who gets the mic in America?
- History is written by lions. But it's also recorded by lambs.
- Including different voices can paint a more full and vibrant portrait of America. Which is why more walks of American life can and should be storytellers.
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