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Neale Martin on Customer Feedback

Martin: Ah, that’s again a great question. I think one thing that I wanted to really encourage people to do is to take a learning approach. So, in other words, you want to create feedback mechanisms with your customers so you can get quick ideas about what’s working and what’s not working. I do a lot of work with media companies and I’ve been… because of sort of my background work with lot of communication companies back in the mid-90s and I was the one sort of tasked with, sort of predicting the future based on broadband and wireless and broadband wireless and all this stuff. And a lot of things became quite obvious early on about the impact of this to newspapers and magazines, and I used to talk to these groups and, you know, they would applaud and then ignore me. But the thing that became apparent to me then was that once I got used to reading online, the idea of a magazine became difficult for me because of, you know, what I will call at that point, you know, saliency. You know, things might have change. I mean, I was a magazine journalist originally wrote for magazines, so it was kind of a huge epiphany for me that the immediacy of the online world is so compelling, because as things change, then it changes what’s important. And so, when you talk about this idea of brainstorming, I think it’s really important that you, instead of, you know, separating yourself from your customers and thinking about your, you know, whatever you think is important is to do the exact opposite which is to go where your customers are and watch them and live with them if you can, and really it’s about understanding how they’re solving their problems. Because that’s where you’re going to get a much better idea about what their habits are, because if you introduce a product that works against habits, it’s a very, very hard sell, because you’re going against all that built-up inertia. And I think that in the future, what are we going to be doing to be more effective is really, you know, watching first, spending a lot of time with our customers, solving that problem as best we can, and then reintroducing that to the customer, that natural environment and then see how well we’ve done.

Neale Martin on finding out what customers think

The “new normal” paradox: What COVID-19 has revealed about higher education

Higher education faces challenges that are unlike any other industry. What path will ASU, and universities like ASU, take in a post-COVID world?

Photo: Luis Robayo/AFP via Getty Images
Sponsored by Charles Koch Foundation
  • Everywhere you turn, the idea that coronavirus has brought on a "new normal" is present and true. But for higher education, COVID-19 exposes a long list of pernicious old problems more than it presents new problems.
  • It was widely known, yet ignored, that digital instruction must be embraced. When combined with traditional, in-person teaching, it can enhance student learning outcomes at scale.
  • COVID-19 has forced institutions to understand that far too many higher education outcomes are determined by a student's family income, and in the context of COVID-19 this means that lower-income students, first-generation students and students of color will be disproportionately afflicted.
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The biology of aliens: How much do we know?

Hollywood has created an idea of aliens that doesn't match the science.

  • Ask someone what they think aliens look like and you'll probably get a description heavily informed by films and pop culture. The existence of life beyond our planet has yet to be confirmed, but there are clues as to the biology of extraterrestrials in science.
  • "Don't give them claws," says biologist E.O. Wilson. "Claws are for carnivores and you've got to be an omnivore to be an E.T. There just isn't enough energy available in the next trophic level down to maintain big populations and stable populations that can evolve civilization."
  • In this compilation, Wilson, theoretical physicist Michio Kaku, Bill Nye, and evolutionary biologist Jonathan B. Losos explain why aliens don't look like us and why Hollywood depictions are mostly inaccurate.
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Live on Tuesday | Personal finance in the COVID-19 era

Sallie Krawcheck and Bob Kulhan will be talking money, jobs, and how the pandemic will disproportionally affect women's finances.

Masturbation boosts your immune system, helping you fight off infection and illness

Can an orgasm a day really keep the doctor away?

Image by Yurchanka Siarhei on Shutterstock
Sex & Relationships
  • Achieving orgasm through masturbation provides a rush of feel-good hormones (such as dopamine, serotonin and oxytocin) and can re-balance our levels of cortisol (a stress-inducing hormone). This helps our immune system function at a higher level.
  • The surge in "feel-good" hormones also promotes a more relaxed and calm state of being, making it easier to achieve restful sleep, which is a critical part in maintaining a high-functioning immune system.
  • Just as bad habits can slow your immune system, positive habits (such as a healthy sleep schedule and active sex life) can help boost your immune system which can prevent you from becoming sick.
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How DNA revealed the woolly mammoth's fate – and what it teaches us today

Scientists uncovered the secrets of what drove some of the world's last remaining woolly mammoths to extinction.

Ethan Miller/Getty Images
Surprising Science

Every summer, children on the Alaskan island of St Paul cool down in Lake Hill, a crater lake in an extinct volcano – unaware of the mysteries that lie beneath.

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