Murray Low on Starting A Business
Professor Low is an experienced entrepreneur and a leading authority on entrepreneurship in independent, corporate and not-for-profit settings. Starting businesses in several industries led him to study how the entrepreneurial process differs by context. His current research examines the dynamics of entrepreneurial careers. As the founder of the Columbia Entrepreneurship Program, he has worked to make entrepreneurship a viable career option for MBA graduates. Low consults to both small and large companies, family businesses and not-for-profits. He teaches executive seminars in the areas of entrepreneurship and strategic management and makes frequent presentations to academic and industry groups. He has published widely in academic and practitioner journals and is a regular commentator in the media.
Murray Low: Oh, there’s a million challenges of starting a business. Where do you want me to start? But the important things for people to think about are, first of all, is there a compelling idea with a big enough market? Are there customers ready to buy your product or service? And do you have some kind of differentiation, something that will make your product stand out or something that will protect you from competitors who see that you’ve done a good thing and want to come along and steal your business?
There are a million challenges.
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