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Michael Schrage: "Making Customers Better Makes Better Customers"
Author and innovation expert Michael Schrage explains that it's not enough to invest in the innovative qualities of your workforce; you have to invest in bettering your customers as well.
Michael Schrage examines the various roles of models, prototypes, and simulations as collaborative media for innovation risk management. He has served as an advisor on innovation issues and investments to major firms, including Mars, Procter & Gamble, Google, Intel, BT, Siemens, NASDAQ, IBM, and Alcoa. In addition, Schrage has advised segments of the national security community on cyber conflict and cybersecurity issues. He has presented workshops on design experimentation and innovation risk for businesses, organizations, and executive education programs worldwide. Along with running summer workshops on future technologies for the Pentagon's Office of Net Assessment, he has served on the technical advisory committee of MIT's Lincoln Laboratory. In collaboration with the Center for Strategic and International Studies (CSIS), Schrage helped launch a series of workshops sponsored by the Department of Defense on federal complex systems procurement. In 2007, he served as a judge for the Industrial Designers Society of America's global International Design Excellence Awards.
Michael Schrage: I think one of the most important findings in my book, in my research, is that innovators fundamentally misunderstand human capital as an asset, human capital as a resource. The majority of organizations that want to innovate say, "We need to get innovators. We need to improve the capabilities and competencies of our employees. We need to hire people who are willing to take a chance, et cetera, and be innovative." And the whole notion of, you know, our competitive advantage in this post-industrial era is that we have better human capital than our competitors. Google has better people than IBM has better people than Apple has better people than Amazon and blah, blah, blah, blah, blah, blah, blah. I submit that’s the exact wrong way to look at it. Not that it’s wrong in the sense of false, but wrong in the way of being incomplete. What about your customers’ human capital? What about your clients’ human capital? The Gedankenexperiment, the thought experiment, I want people to give very, very serious consideration to is what if we stopped thinking of innovation as something that’s new and valuable that we market and sell and what if we start thinking about innovation as an investment in the human capital capabilities and competencies of our customers.
Yes, Henry Ford transformed the factory-production system with mass production of the automobile, the Model T, the Model A, et cetera. And everybody celebrates that as a milestone in business history. I submit that economic historians, business historians, marketers missed the essential point. Henry Ford didn’t just enable the mass production of automobiles. He facilitated the mass creation of the human capital of driving. Everybody drives. It’s an asset. It transforms markets. It transforms individual and organizational capabilities. Why do we not spend as much time focusing on the human capital and adding value to the human capital of our customers and our clients as opposed to our employees? I think that’s the essential innovation takeaway. How do our innovations transform the human capital of our customers, not just the human capital of the people who work for us and with us?
The reason why I came up with the design heuristic "making customers better makes better customers" is because I wanted to help innovative organizations filter and prioritize their innovation investments. It’s not enough to make your customer better if you don’t reap the benefits of that investment. Conversely, if we’re just making a better customer, that’s exploitation. So what you’re trying to do is align an innovation investment that makes your customer measurably better in some way that matters to that customer, in some ways that matter to that client. But at the same time you’re making that customer more valuable to themselves, you’re making them more valuable to you. By making them a better customer, you’re making them a better customer for you. Making customers better makes better customers.
Author and innovation expert Michael Schrage explains that it's not enough to invest in the innovative qualities of your workforce; you have to invest in bettering your customers as well. Savvy entrepreneurs should seek ways to transform the human capital of their clientele to the degree that an investment made in them pays off in the long run. Schrage's design heuristic "making customers better makes better customers" is further discussed in his book What Do You Want Your Customers to Become?
Educators and administrators must build new supports for faculty and student success in a world where the classroom might become virtual in the blink of an eye.
- If you or someone you know is attending school remotely, you are more than likely learning through emergency remote instruction, which is not the same as online learning, write Rich DeMillo and Steve Harmon.
- Education institutions must properly define and understand the difference between a course that is designed from inception to be taught in an online format and a course that has been rapidly converted to be offered to remote students.
- In a future involving more online instruction than any of us ever imagined, it will be crucial to meticulously design factors like learner navigation, interactive recordings, feedback loops, exams and office hours in order to maximize learning potential within the virtual environment.
New study shows white dwarf stars create an essential component of life.
- White dwarf stars create carbon atoms in the Milky Way galaxy, shows new study.
- Carbon is an essential component of life.
- White dwarfs make carbon in their hot insides before the stars die.
What Are White Dwarf Stars?<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="7b046e546ce994682b2553a8c978eb32"><iframe type="lazy-iframe" data-runner-src="https://www.youtube.com/embed/77a1KSxfaR0?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span>
Master negotiator Chris Voss breaks down how to get what you want during negotiations.
- Former FBI negotiator Chris Voss explains how forced empathy is a powerful negotiating tactic.
- The key is starting a sentence with "What" or "How," causing the other person to look at the situation through your eyes.
- What appears to signal weakness is turned into a strength when using this tactic.
3 Tips on Negotiations, with FBI Negotiator Chris Voss | Best of '16 | Big Think<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="b86d518e9f0c9f9d7a7c686e07798152"><iframe type="lazy-iframe" data-runner-src="https://www.youtube.com/embed/-FLlBchonwM?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span><p>This question forces a response, but—and this is key—the other person has to consider your side of the argument. They have to look at the situation from your perspective if they hope to offer a solution.</p><p>Offering a real-world example, Voss mentions coaching a high-end real estate agent. They were leasing an expensive home in the Hollywood Hills. The first time the negotiators asked the "how" question, the leasing agent relented on a number of terms. A little while later, they asked again. This time, the agent said, "If you want the house you're going to have to do it," signaling that the end of negotiations had been reached. </p><p>Voss says that "how" is not the only word that works. "What" is also a powerful entry into negotiations, such as "What am I supposed to do?" Again, you're forcing the other person to empathize. </p><p>This is a particularly tricky skill during a time when most conversations are online. Nuance is impossible without the immediacy of pantomimes and vocal fluctuations. Whataboutism is too easy an escape. </p>
Aikido Morihei Ueshiba (1883 - 1969, standing, centre left), founder of the Japanese martial art of aikido, demonstrating his art with a follower, at the opening ceremony of the newly-opened aikido headquarters, Hombu Dojo, in Shinjuku, Tokyo, 1967.
(Photo by Keystone/Hulton Archive/Getty Images)<p>Online debates often amount to little more than frustrated individuals pulling out their hair. In his book, "Against Empathy," Yale psychology professor Paul Bloom writes that effective altruists are able to focus on what really matters in everyday life.</p><p>For example, he compares politics to sports. Rooting for your favorite team isn't based in rationality. If you're a Red Sox fan, Yankees stats don't matter. You just want to destroy them. This, he believes, is how most people treat politics. "They don't care about truth because, for them, it's not really about truth."</p><p>Bloom writes that if his son believed our ancestors rode dinosaurs, it would horrify him, but "I can't think of a view that matters less for everyday life." We have to strive for rationality when the stakes are high. When involved in real decision-making processes that will affect their life, people are better able to express ideas and make arguments, and are more receptive to opposing ideas. </p><p>Because we "become inured to problems that seem unrelenting," it's imperative to make the problem seem immediate. As Voss says, giving the other side "the illusion of control" is one way of accomplishing this, as it forces them to take action. When people feel out of control, negotiations are impossible. People dig their heels in and refuse to budge. </p><p>What seems to be weakness is actually a strength. To borrow another martial arts metaphor, negotiations are like aikido: using your opponent's force against them while also protecting them from injury. Forcing empathy is one way to accomplish this task. You may get more than you ask for without the other side ever realizing they surrendered anything.</p><p>--</p><p><em>Stay in touch with Derek on <a href="http://www.twitter.com/derekberes" target="_blank">Twitter</a>, <a href="https://www.facebook.com/DerekBeresdotcom" target="_blank">Facebook</a> and <a href="https://derekberes.substack.com/" target="_blank">Substack</a>. His next book is</em> "<em>Hero's Dose: The Case For Psychedelics in Ritual and Therapy."</em></p>
A leading British space scientist thinks there is life under the ice sheets of Europa.
- A British scientist named Professor Monica Grady recently came out in support of extraterrestrial life on Europa.
- Europa, the sixth largest moon in the solar system, may have favorable conditions for life under its miles of ice.
- The moon is one of Jupiter's 79.
Neil deGrasse Tyson wants to go ice fishing on Europa<div class="rm-shortcode" data-media_id="GLGsRX7e" data-player_id="FvQKszTI" data-rm-shortcode-id="f4790eb8f0515e036b24c4195299df28"> <div id="botr_GLGsRX7e_FvQKszTI_div" class="jwplayer-media" data-jwplayer-video-src="https://content.jwplatform.com/players/GLGsRX7e-FvQKszTI.js"> <img src="https://cdn.jwplayer.com/thumbs/GLGsRX7e-1920.jpg" class="jwplayer-media-preview" /> </div> <script src="https://content.jwplatform.com/players/GLGsRX7e-FvQKszTI.js"></script> </div>
Water Vapor Above Europa’s Surface Deteced for First Time<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="9c4abc8473e1b89170cc8941beeb1f2d"><iframe type="lazy-iframe" data-runner-src="https://www.youtube.com/embed/WQ-E1lnSOzc?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span>
Unless you plan to try again in 6,800 years, this week is your shot.
- Comet NEOWISE will be most visible in the U.S. during the evenings from July 14-19, 2020.
- After July 23rd, NEOWISE will be visible only through good binoculars and telescopes.
- Look in the northwestern sky below the Big Dipper after dusk while there's a chance.
UPDATE: NASA is broadcasting a NASA Science Live episode highlighting Comet NEOWISE. NASA experts will discuss and answer public questions beginning at 3PM EST on Wednesday, July 15. Tune in via the agency's website, Facebook Live, YouTube, Periscope, LinkedIn, Twitch, or USTREAM.
Before last evening, July 14, 2020, the easiest way to see Comet NEOWISE — the brightest comet to zoom past Earth since 1977's Comet Hale-Bopp — from the United States was to catch it about an hour before sunrise. Now, however, you can see it in the evening, where it will remain for until the 19th. This is a definite don't-miss event — NEOWISE won't be coming back our way for another 6,800 years. It's the first major comet of the millennium, and by all accounts, it's unforgettable.
NEOWISE just got back from the Sun
Comet NEOWISE is named after the NASA infrared space telescope that first spotted it on March 27th. Its official moniker is C/2020 F3. It's estimated that the icy comet is about three miles across, not counting its tail.
NEOWISE is now heading away from our Sun, having made it closet approach, 27.4 million miles, to our star on July 3. The heat from that encounter is what's given NEOWISE its tail: It caused gas and dust to be released from the icy object, creating the tail of debris that looks so magical from here.
As NEOWISE moves closer to Earth, paradoxically, it will be less and less visible. By about July 23rd, you'll need binoculars or a telescope to see it at all. All of which makes this week prime time.
An evening delight
Image source: Allexxandar/Shutterstock/Big Think
First, find an unobstructed view of the northwest sky, free of streetlights, car headlights, apartment lights, and so on. And then, according to Sky & Telescope:
"Start looking about one hour after sunset, when you'll find it just over the northwestern horizon as the last of twilight fades into darkness."
It should be easy to spot since it's near to one of the most recognizable constellations up there, the Big Dipper. "Look about three fists below the bottom of the Big Dipper, which is hanging down by its handle high above, and from there perhaps a little to the right." Et voilà: Comet NEOWISE.
Says Sky & Telescope's Diana Hannikainen, "Look for a faint, fuzzy little 'star' with a fainter, fuzzier little tail extending upward from it."
The comet should be visible with the naked eye, though binoculars and a simple telescope may reveal more detail.
You may also be able to snap a photo of this special visitor, though you'll need the right gear to do so. A dedicated camera is more likely to capture a good shot than a telephone, but in either case, you'll need a tripod or some other means of holding the camera dead still as it takes a timed exposure of several seconds (not all phones can do this).