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From 2001 to 2008 Majora Carter was Executive Director of the non-profit she founded, Sustainable South Bronx. There she pioneered green-collar job training and placement systems in one of the[…]

Majora Carter leads by happy example.

Topic: Majora Carter on Leadership

Majora Carter: I try to lead happily by example. I do think that what we’ve got to offer is just such a beautiful message of hope and opportunity.

When we don’t wag the finger of, “You better do this in order to be an environmentalist.” It’s more, like, we’re saying, “Look. There’s hope and possibility out there if we use this green economy to help move people out of poverty. That this transitional moment that we’re in right now is something that’s going to lift all boats."

If we can think about it that way, then, this is something that is going to raise the bar for lots of different people and make a lot of people really happy and healthy, from business to government to community groups. And that’s, I think, the message that we’re trying to put out there.

Recorded on: April 28, 2008