Leveraging a Media Brand

Hefner:    Well, we believe the two ways have been through multimedia on the one hand, so that’s extending the brand and style of content which we do in everything from Playboy on Sirius Radio to Playboy on mobile.  But also via a licensing business model into appropriate other products and services that fit with the brands’ lifestyle and that’s the rational behind doing the Playboy Casino Club at the Palms in Las Vegas or Playboy Retail Stores around the world to support our Playboy consumer products.  And I think that many magazine brands do have a lifestyle aspect to them, and candidly, I don’t think have perhaps as much potential as Playboy does because it is such a strong consumer brand.  We do a billion dollars at retail of just consumer products, but can do appropriate, whether it’s events or other kinds of products or services under their brands.

Christie Hefner talks about ways she’s been able to plant the Playboy brand into dozens of different verticals.

LinkedIn meets Tinder in this mindful networking app

Swipe right to make the connections that could change your career.

Getty Images
Sponsored
Swipe right. Match. Meet over coffee or set up a call.

No, we aren't talking about Tinder. Introducing Shapr, a free app that helps people with synergistic professional goals and skill sets easily meet and collaborate.

Keep reading Show less

What’s behind our appetite for self-destruction?

Is it "perverseness," the "death drive," or something else?

Photo by Brad Neathery on Unsplash
Mind & Brain

Each new year, people vow to put an end to self-destructive habits like smoking, overeating or overspending.

Keep reading Show less

34 years ago, a KGB defector chillingly predicted modern America

A disturbing interview given by a KGB defector in 1984 describes America of today and outlines four stages of mass brainwashing used by the KGB.

Politics & Current Affairs
  • Bezmenov described this process as "a great brainwashing" which has four basic stages.
  • The first stage is called "demoralization" which takes from 15 to 20 years to achieve.
  • According to the former KGB agent, that is the minimum number of years it takes to re-educate one generation of students that is normally exposed to the ideology of its country.
Keep reading Show less

Douglas Rushkoff – It’s not the technology’s fault

It's up to us humans to re-humanize our world. An economy that prioritizes growth and profits over humanity has led to digital platforms that "strip the topsoil" of human behavior, whole industries, and the planet, giving less and less back. And only we can save us.

Think Again Podcasts
  • It's an all-hands-on-deck moment in the arc of civilization.
  • Everyone has a choice: Do you want to try to earn enough money to insulate yourself from the world you're creating— or do you want to make the world a place you don't have to insulate yourself from?
Keep reading Show less