Leveraging a Media Brand
Hefner: Well, we believe the two ways have been through multimedia on the one hand, so that’s extending the brand and style of content which we do in everything from Playboy on Sirius Radio to Playboy on mobile. But also via a licensing business model into appropriate other products and services that fit with the brands’ lifestyle and that’s the rational behind doing the Playboy Casino Club at the Palms in Las Vegas or Playboy Retail Stores around the world to support our Playboy consumer products. And I think that many magazine brands do have a lifestyle aspect to them, and candidly, I don’t think have perhaps as much potential as Playboy does because it is such a strong consumer brand. We do a billion dollars at retail of just consumer products, but can do appropriate, whether it’s events or other kinds of products or services under their brands.
Christie Hefner talks about ways she’s been able to plant the Playboy brand into dozens of different verticals.
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Is it "perverseness," the "death drive," or something else?
A disturbing interview given by a KGB defector in 1984 describes America of today and outlines four stages of mass brainwashing used by the KGB.
- Bezmenov described this process as "a great brainwashing" which has four basic stages.
- The first stage is called "demoralization" which takes from 15 to 20 years to achieve.
- According to the former KGB agent, that is the minimum number of years it takes to re-educate one generation of students that is normally exposed to the ideology of its country.
It's up to us humans to re-humanize our world. An economy that prioritizes growth and profits over humanity has led to digital platforms that "strip the topsoil" of human behavior, whole industries, and the planet, giving less and less back. And only we can save us.
- It's an all-hands-on-deck moment in the arc of civilization.
- Everyone has a choice: Do you want to try to earn enough money to insulate yourself from the world you're creating— or do you want to make the world a place you don't have to insulate yourself from?
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