Leveraging a Media Brand

Hefner:    Well, we believe the two ways have been through multimedia on the one hand, so that’s extending the brand and style of content which we do in everything from Playboy on Sirius Radio to Playboy on mobile.  But also via a licensing business model into appropriate other products and services that fit with the brands’ lifestyle and that’s the rational behind doing the Playboy Casino Club at the Palms in Las Vegas or Playboy Retail Stores around the world to support our Playboy consumer products.  And I think that many magazine brands do have a lifestyle aspect to them, and candidly, I don’t think have perhaps as much potential as Playboy does because it is such a strong consumer brand.  We do a billion dollars at retail of just consumer products, but can do appropriate, whether it’s events or other kinds of products or services under their brands.

Christie Hefner talks about ways she’s been able to plant the Playboy brand into dozens of different verticals.

Afghanistan is the most depressed country on earth

No, depression is not just a type of 'affluenza' – poor people in conflict zones are more likely candidates

Image: Our World in Data / CC BY
Strange Maps
  • Often seen as typical of rich societies, depression is actually more prevalent in poor, conflict-ridden countries
  • More than one in five Afghans is clinically depressed – a sad world record
  • But are North Koreans really the world's 'fourth least depressed' people?
Keep reading Show less

Banned books: 10 of the most-challenged books in America

America isn't immune to attempts to remove books from libraries and schools, here are ten frequent targets and why you ought to go check them out.

Nazis burn books on a huge bonfire of 'anti-German' literature in the Opernplatz, Berlin. (Photo by Keystone/Getty Images)
Culture & Religion
  • Even in America, books are frequently challenged and removed from schools and public libraries.
  • Every year, the American Library Association puts on Banned Books Week to draw attention to this fact.
  • Some of the books they include on their list of most frequently challenged are some of the greatest, most beloved, and entertaining books there are.
Keep reading Show less
Videos
  • Oumuamua, a quarter-mile long asteroid tumbling through space, is Hawaiian for "scout", or "the first of many".
  • It was given this name because it came from another solar system.
  • Some claimed 'Oumuamua was an alien technology, but there's no actual evidence for that.