Knowing When to Move On
Blake Mycoskie is the "Chief Shoe Giver" at TOMS Shoes, a company that he founded in 2006 to provide shoes to impoverished children around the world. He has been a professional entrepreneur since his sophomore year in college when he founded a campus laundry business.
Previously, he founded Driver's Ed Direct, launched the advertising firm Mycoskie Media, worked as spokesperson for the online company GreenTiePoker, was CEO of Closer Marketing Group, and served as President of Phil Hellmuth Productions.
He has also had experience on reality television. He was the contestant for Tennessee on Fox's "Sexiest Bachelor in America Pageant" in 2000 and finished third in the second season of CBS's The Amazing Race in 2002. As a result, he launched an all-reality television network called Reality Central in 2002. Mycoskie studied philosophy and finance as an undergraduate at Southern Methodist University.
Question: How do you decide to move to other projects?
Blake Mycoskie: The first company was the laundry company. I’d done it for three years. It was my first entrepreneurial venture. And I just realized I didn’t want to be doing laundry my entire life. So even though it was a lucrative business and it was my first business, it wasn’t like my passion was really there.
Once I learned the fundamentals of entrepreneurship and the idea of starting with an idea and building a company, I kind of wanted to take that knowledge to industries that I was more interested in, like media, like outdoor advertising. So it was a very simple decision to sell that company.
With outdoor advertising company, it was more that I was kind of forced to sell because of the huge companies, Clear Channel and Viacom, that control so much of the media space. In order for me to get American Express or Nike to advertise on my walls, it took just as much time for them to do a $50,000, $100,000 ad buy with me as a $10,000,000 ad buy with Clear Channel. So it just got more and more difficult to get people to support us on an advertiser’s side. So it was a lot more lucrative for me just to sell to the bigger guys and let them do it than to try to do it on my own.
So each one, there’s always a different kind of personal reason and business reason that factors into that.
Question: How have you dealt with failure?
Blake Mycoskie: I don’t think as an entrepreneur, you ever really see anything as a failure. Because you learn and you build relationships, and those relationships and those lessons you learn are what allows you to go on and start other businesses more successfully.
Basically what happened was we launched to great fanfare. I was the youngest person to ever launch a television network. We had all kinds of support, from agencies, William Morris was on our board of directors too, great chairman, great CEO; Kay Koplovitz, from USA Networks; and Larry Namer from the E! channel. So we had all the right components.
It was a time, in 2005, that we’re on the end of kind of this boom of launching new cable channels and beginning of the boom of kind of digital networks, and so we were kind of right in the middle. And the only way that you could really pull it off is if you had a ton of money or a ton of programming already, which we didn’t really have either. So we had the great idea and the great team.
But in order to compete with Rupert Murdock, when he launched Fox Reality, it was just nearly impossible. Because he had the money and he had all this programming.
So we fought the good fight. And after a year, after we both were in marketplace, we realized there just wasn’t room for two reality channels. And then we decided that rather than continue to spend investors’ money, we decided to shut down and kind of give what money we could give back and move on to other things. I think it was the right decision.
And in doing that, I’ve met some of my best relationships and supporters come from that venture. No one really faulted us. We did everything we could. So I learned a lot from that. I don’t think it was a failure, except for the fact that financially it wasn’t a success.
Recorded on: April 28, 2008
Blake Mycoskie, on dealing with failure.
What would happen if you tripled the US population? Matthew Yglesias and moderator Charles Duhigg explore the idea on Big Think Live.
Is immigration key to bolstering the American economy? Could having one billion Americans secure the US's position as the global superpower?
Researchers detect a large lake and several ponds deep under the ice of the Martian South Pole.
- Italian scientists release findings of a large underground lake and three ponds below the South Pole of Mars.
- The lake might contain water, with salt preventing them from freezing.
- The presence of water may indicate the existence of microbial and other life forms on the planet.
Mars colony: Humanity's greatest quest | Michio Kaku, Bill Nye, & more | Big Think<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="aa931ba0f8c1152a7c32c5e09c55d138"><iframe type="lazy-iframe" data-runner-src="https://www.youtube.com/embed/KfKr5Jll88o?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span>
"Nothing but naked people: fat ones, thin ones, old, young…"
"The Yellow Sands", 1888, John Reinhard Weguelin; source: Wikimedia Commons<h3>Naked revolution</h3><p>Yet long before anyone knew about beach fashion, naturism was trendy. Bathing naked in the sea was going on in England as early as 1840. However, during the reign of Queen Victoria, this pleasure was outlawed. But it popped up again among the conservative Germans. In 1898, the first Naturist Club was founded in Essen and in 1900 the Wandering Birds group (<em>Wandervögel</em>) was scouring the country for uninhabited places and naked sunbathing. In the same year, Heinrich Pudor wrote <em>The C</em><em>ult of </em><em>the </em><em>Nud</em><em>e</em>, winning the hearts of contemporary supporters of naturism.</p><p>In the 1920s, on the back of this, members of the Movement for Natural Healing (<em>Naturheilbewegung</em>) organized naked sunbathing for the improvement of health. Persuaded by Pudor's theory of the healing properties of the sun and wind, which could be absorbed through the skin, they launched the naked revolution.</p><p>Pudor's book became the naturists' manifesto and soon after, not far from Hamburg, the Free Body Culture (<em>Freikörperkultur</em>, or FKK) movement was founded. This spread through other German centres and brought together thousands of people. The FKK still operates under the same name today.</p><p>The cult of the naked body even wrote itself into the ideology of fascist Germany, which advocated a pure, Aryan race. But in 1933, Hermann Göring issued an order that defined nudity as "the greatest threat to the German soul" and, with that, criminalized naturist organizations. But this wasn't the end of the movement. The naturists went underground, continuing their activities under the guise of improving physical fitness.</p><p>In 1936, the idea was even floated of having a naturist display to open the Berlin Olympic Games. It was quickly dropped. Despite this, in 1939 the naturists managed to organize their own Games in the Swiss village of Thielle.</p>
A strange weakness in the Earth's protective magnetic field is growing and possibly splitting, shows data.
- "The South Atlantic Anomaly" in the Earth's magnetic field is growing and possibly splitting, shows data.
- The information was gathered by the ESA's Swarm Constellation mission satellites.
- The changes may indicate the coming reversal of the North and South Poles.
Is the Magnetic Field Reversing?<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="e3e0b16dac3b05dab808a4ddf04d198b"><iframe type="lazy-iframe" data-runner-src="https://www.youtube.com/embed/51usJ74pPP8?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span>
Crows have their own version of the human cerebral cortex.
Action-packed pallia<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDQ0NzkyMS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYxNzk1NzM1OH0.Tjb3zulFW2gwhteR124F9HGbmdnCqNqQFOBQouieTJ8/img.png?width=980" id="2bbc9" class="rm-shortcode" data-rm-shortcode-id="2907e4035e553565f4446e968ee73d92" data-rm-shortcode-name="rebelmouse-image" />
Fun with Ozzie and Glenn<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDQ0Njk2MS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYxMzY4Njc2MX0.ZgpsPMCK6qOj2o0kErvVPjdua1EnMCIwCuHHGrb3LiY/img.jpg?width=980" id="acbeb" class="rm-shortcode" data-rm-shortcode-id="2e286fecbb228a5ca8aa26fcd19f95a2" data-rm-shortcode-name="rebelmouse-image" alt="two crows in a tree" />
Ozzie and Glenn not pictured
Credit: narubono/Unsplash<p>The kind of higher intelligence crows exhibited in the new research is similar to the way we solve problems. We catalog relevant knowledge and then explore different combinations of what we know to arrive at an action or solution.</p><p>The researchers, led by neurobiologist <a href="https://homepages.uni-tuebingen.de/andreas.nieder/" target="_blank">Andreas Nieder</a> of the University of Tübingen in Germany, trained two carrion crows (<em>Corvus corone</em>), Ozzie and Glenn.</p><p>The crows were trained to watch for a flash — which didn't always appear — and then peck at a red or blue target to register whether or not a flash of light was seen. Ozzie and Glenn were also taught to understand a changing "rule key" that specified whether red or blue signified the presence of a flash with the other color signifying that no flash occurred.</p><p>In each round of a test, after a flash did or didn't appear, the crows were presented a rule key describing the current meaning of the red and blue targets, after which they pecked their response.</p><p>This sequence prevented the crows from simply rehearsing their response on auto-pilot, so to speak. In each test, they had to take the entire process from the top, seeing a flash or no flash, and then figuring out which target to peck.</p><p>As all this occurred, the researchers monitored their neuronal activity. When Ozzie or Glenn saw a flash, sensory neurons fired and then stopped as the bird worked out which target to peck. When there was no flash, no firing of the sensory neurons was observed before the crow paused to figure out the correct target.</p><p>Nieder's interpretation of this sequence is that Ozzie or Glenn had to see or not see a flash, deliberately note that there had or hadn't been a flash — exhibiting self-awareness of what had just been experienced — and then, in a few moments, connect that recollection to their knowledge of the current rule key before pecking the correct target.</p><p>During those few moments after the sensory neuron activity had died down, Nieder reported activity among a large population of neurons as the crows put the pieces together preparing to report what they'd seen. Among the busy areas in the crows' brains during this phase of the sequence was, not surprisingly, the pallium.</p><p>Overall, the study may eliminate the layered cerebral cortex as a requirement for higher intelligence. As we learn more about the intelligence of crows, we can at least say with some certainty that it would be wise to avoid <a href="https://www.nytimes.com/2008/08/26/science/26crow.html" target="_blank" rel="noopener noreferrer">angering one</a>.</p>