Katherina Rosqueta: “What will make you give more?”

Question: What information do philanthropists need?


Katherina Rosqueta: The top issue is, right now, a sense of frustration that they're not sure whether or not they're making a difference. And so, what was top on the minds of the folks that we were talking to when we started discussing philanthropy was, how can I have more confidence that I'm actually making a change. And if I'm going to continue doing this, I need to know better that my dollars are actually improving someone's life. And that's not only findings from our study but other studies where people have asked the question, what will make you give more? And it was better information on cost and better information on impact. I don't even think in the top five or ten it was more of a tax benefit.


Question: How involved should philanthropists be?


Katherina Rosqueta: What we do know is that there's a lot of talk surrounding a kind of generational shift in philanthropy, a set of philanthropists who want and expect more involvement in whatever philanthropic activity they are engaged in. The idea is that if that's where they're starting, if there is this desire to be more than just writing the checks, then, I think, what the sector needs to do is figure out how can you leverage those good intentions and, frankly, a lot of talent that could be servicing the mission of the organization. And make sure that that talent, that energy doesn't go to distracting folks from the mission of the organization or that organizations don't, somehow, get beholden to the whims of a philanthropist that thinks that this is their pet project.


Recorded on: April 23, 2009.


Today’s philanthropists expect to be involved.

Thousands of Nazis held big rallies in America less than 100 years ago

Nazi supporters held huge rallies and summer camps for kids throughout the United States in the 1930s.

Credit: Bettman / Getty Images
Politics & Current Affairs
  • During the 1930s, thousands of Americans sympathized with the Nazis, holding huge rallies.
  • The rallies were organized by the American German Bund, which wanted to spread Nazi ideology.
  • Nazi supporters also organized summer camps for kids to teach them their values.
Keep reading Show less

Coffee and green tea may lower death risk for some adults

Tea and coffee have known health benefits, but now we know they can work together.

Credit: NIKOLAY OSMACHKO from Pexels
Surprising Science
  • A new study finds drinking large amounts of coffee and tea lowers the risk of death in some adults by nearly two thirds.
  • This is the first study to suggest the known benefits of these drinks are additive.
  • The findings are great, but only directly apply to certain people.
Keep reading Show less

Can you solve what an MIT professor once called 'the hardest logic puzzle ever'?

Logic puzzles can teach reasoning in a fun way that doesn't feel like work.

Credit: Shutterstock
Mind & Brain
  • Logician Raymond Smullyan devised tons of logic puzzles, but one was declared by another philosopher to be the hardest of all time.
  • The problem, also known as the Three Gods Problem, is solvable, even if it doesn't seem to be.
  • It depends on using complex questions to assure that any answer given is useful.
Keep reading Show less

Why San Francisco felt like the set of a sci-fi flick

But most city dwellers weren't seeing the science — they were seeing something out of Blade Runner.

Brittany Hosea-Small / AFP / Getty Images
Surprising Science

On Sept. 9, many West Coast residents looked out their windows and witnessed a post-apocalyptic landscape: silhouetted cars, buildings and people bathed in an overpowering orange light that looked like a jacked-up sunset.

Keep reading Show less