Jonny Wilson Explores the Future of Music Buying and Sharing

Jonny Wilson: I think that there’s loads of future to music but it’s like, it’s like literally trial and error time right now which is great fun but it’s not fun to be with like huge monopoly. But its fun for like people who are really genuinely interested in that.


Jonny Wilson: I think like watching You Tube and just general like huge mass audience generation. Because there’s a lot of TV is driven by advertising, paid advertising. I think it’s just over time that’s going to shift on to the Internet. And that’s being the model for the past, like 60 years. It’s probably going to be a model for awhile.

And there’s like Nine Inch Nails. It’s like, you did the Trent Reznor to a limited edition version of his album, like, almost free versions of the album and all these different options, the ads like Radiohead did the same. And they came more money than they ever made under record bill. And so it’s really hard, it’s really a waste of time because it’s actually quite possible to run your entire business label, distribution marketing and so on from your living room.


Jonny Wilson: Yeah and like with us, it’s a bit of a sad thing because like we don’t have any trouble with any of the major labels like Motown, give us a studio files from classic Motown and stuff. It’s like… there’s a lot of light music, it’s super important society. People have taken emotional attachment to let’s say, no matter how like big conglomerates have acted.

It’s a bit sad to see some stuff disappear.

Yeah, music industry; its just changing. The big company is going to change. They’re going to be different.

Some companies, like Universal, are being super smart on how they use YouTube, how they promote stuff. They’re making money on the digital side of things . The labels are smart for surviving it. What art is like.


Recorded on: June 10, 2009

As music consumption changes, the traditional record label is going to have to adapt or disappear altogether.

Malcolm Gladwell live | How to re-examine everything you know

Join Radiolab's Latif Nasser at 1pm ET today as he chats with Malcolm Gladwell live on Big Think.

Big Think LIVE

Add event to your calendar

AppleGoogleOffice 365OutlookOutlook.comYahoo

Keep reading Show less

Ever wonder how LSD works? An answer has been discovered.

UNC School of Medicine researchers identified the amino acid responsible for the trip.

Credit: Motortion Films / Shutterstock
Surprising Science
  • Researchers at UNC's School of Medicine have discovered the protein responsible for LSD's psychedelic effects.
  • A single amino acid—part of the protein, Gαq—activates the mind-bending experience.
  • The researchers hope this identification helps shape depression treatment.
Keep reading Show less

Scientists uncover the brain circuitry that causes mysterious dissociative experiences

A team of researchers have discovered the brain rhythmic activity that can split us from reality.

Mind & Brain
  • Researchers have identified the key rhythmic brain activity that triggers a bizarre experience called dissociation in which people can feel detached from their identity and environment.
  • This phenomena is experienced by about 2 percent to 10 percent of the population. Nearly 3 out of 4 individuals who have experienced a traumatic event will slip into a dissociative state either during the event or sometime after.
  • The findings implicate a specific protein in a certain set of cells as key to the feeling of dissociation, and it could lead to better-targeted therapies for conditions in which dissociation can occur.
Keep reading Show less

There are 5 eras in the universe's lifecycle. Right now, we're in the second era.

Astronomers find these five chapters to be a handy way of conceiving the universe's incredibly long lifespan.

Image source: Pablo Carlos Budassi
Surprising Science
  • We're in the middle, or thereabouts, of the universe's Stelliferous era.
  • If you think there's a lot going on out there now, the first era's drama makes things these days look pretty calm.
  • Scientists attempt to understand the past and present by bringing together the last couple of centuries' major schools of thought.
Keep reading Show less

To be a great innovator, learn to embrace and thrive in uncertainty

Innovators don't ignore risk; they are just better able to analyze it in uncertain situations.

David McNew/Getty Images
Personal Growth
Madam C.J. Walker, born Sarah Breedlove, was America's first female self-made millionaire.
Keep reading Show less