Jimmy Wales on a Business Model for Social Networking
Jimmy Wales is an American Internet entrepreneur known for his role in the creation of Wikipedia, a free, open-content encyclopedia launched in 2001. He serves on the Board of Trustees of the Wikimedia Foundation, holding the board-appointed "community founder" seat. In 2004, he co-founded Wikia, a privately owned, free Web-hosting service, along with Angela Beesley.
Together with Larry Sanger and others, Wales helped lay the foundation for Wikipedia, which subsequently enjoyed rapid growth and popularity. As Wikipedia expanded and its public profile grew, Wales took on the role of the project's spokesman and promoter through speaking engagements and media appearances. Wales has been historically cited as the co-founder of Wikipedia but he disputes the "co-" designation, asserting that he is the sole founder of Wikipedia. Wales' work developing Wikipedia, which has become the world's largest encyclopedia, prompted Time magazine to name him in its 2006 list of the world's most influential people.
Born in Huntsville, Alabama, Wales attended a small private school, then a university preparation school, eventually attaining a bachelor's degree and master's degree in finance. During his graduate studies he taught at two universities.
Question: Will social networking ever find a working business plan?
Jimmy Wales: That’s a good question. I mean, I guess, you know, in large part we’re talking about Facebook when we’re talking about looking for the magic bullet sort of business plan. On the other hand, I don’t know if Facebook is profitable, I don’t know if they announced that or not, but I know they’re bringing in quite a large amount of money, and they spend it all on trying to make the site better. So I’m not so sure that they need a magic bullet in order to survive. Whether they can become sort of huge like Google. I don’t know. One of the interesting things about social networking is that it is very different from search in that there’re obvious and very explicit network externalities that you need to be on a certain social network, because all your friends are there. And to move from that to another social network requires either abandoning your friends, or convincing them to come with you. It’s non-trivial. As opposed to if I find a better search engine, I just switch my browser’s default homepage and there I go, I’m off to the races on the new search engine. SO I think that’s incredibly valuable from a business perspective. From a consumer perspective, it’s something I would be concerned about. That we all got locked into Microsoft for a long time, and lots of people still are, because of those same kinds of network externalities. I needed a Windows computer, because all my friends had a Windows computer. And that’s a problem. That’s diminished over time, now. I have also changed friends, so now I need an Apple computer, because all my friends have an Apple computer. But the-- I think in the end, you know, we can look at something like MySpace, where there’re just-- I don’t know, in my opinion, they’re just milking it for money right now. I mean, they monetize it like crazy! There’s tons of ads all over it. The whole site’s quite annoying. Maybe I’m just too old to appreciate MySpace. I don’t know, but I think there’re some interesting questions. As far as some interesting and amazing new business models for Facebook, I don’t really see it, but what I do see is they’ve got all this valuable demographic data. One of the things that we know is valuable for both advertisers and consumers is relevancy. Certainly, right now Facebook does not particularly show me particularly relevant ads when they do show me ads, so I can’t think they’re performing very well. But they’re getting better at that. I mean, they’re getting a lot better of sort of allowing people to figure out who it is that they want to talk to, and who is it that’s receptive to their message, and then showing those ads. And if they can do that, I think they’ll be very successful.
Recorded on: 04/30/2008
Will social networking sites ever find the magic bullet?
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