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Who's in the Video
Jim Moriarty is the CEO of Surfrider Foundation. He is an avid surfer, entrepreneur and innovator. Moriarty has more than 15 years management experience in corporate start-ups, specializing in e-learning,[…]

Every the countries that didn’t have a part in creating the mess, have to be going green.

Question: Is it fair to ask developing countries to go green?

Jim Moriarty: Every country in the world has to be environmentally conscious, Africa, who really didn’t create any of this problem and arguably will suffer the most with the gross of the- growth of the Sahara and everything else. There should be a way to have tax credits and buy and trade on carbon and things like that so things are more equitable. Those people that are taking the most should at least be taking something with some kind of tax on it. It can be financial, it can be otherwise, so there’s trading systems so that it’s the same-- If you want to drive a Hummer, good on you. You’re going to spend $120 to fill up the tank. That’s $120. It’s not $10. What if there was no price on gas and you just bought any car you wanted, went down to the gas station and just filled it up? Why would anyone drive a Prius? People would just drive Pimp My Ride, anything, getting the worst gas mileage. You’d have Caracas is what you’d have but that’s not the reality. There is a tax on gasoline and it costs over $100 to fill up a Hummer so there is an incentive. Get a Prius, get a Mini, get something else. I drive a Mini.

Recorded on: 9/27/07