JOHN MACKEY: It's kind of a myth that most innovations occur by some genius, Steve Jobs or Elon Musk or Jeff Bezos, that these guys are larger than life geniuses and all the innovations at Tesla came from Elon Musk and Steve Jobs personally invented the Macintosh and the iPod and iPhone and iPad and all that stuff. And certainly the entrepreneur is, it can be the media, elevates them to a higher standard, and they certainly are important in terms of providing leadership and hopefully conscious leadership to the team. But almost all the best innovations are done collaboratively. They're always part of a larger group that play off of each other. And I can tell you at Whole Foods that we've had a lot of innovative creative ideas. You know about 10 years ago or so we had a store in Santa Rosa, California. It opened the very first bar at Whole Foods Market. It opened in the middle of the wine section. They just took part of the wine section and they put in some taps and they put in some big screen TVs and they kinda set off the space, So we had this little beer wine bar in the middle of the store. And if they'd had to ask permission for that, they said, John, what do you think about this idea? I said, nobody's gonna go to a bar in a grocery store, it's a terrible idea, don't do it, waste of money. But they didn't have to ask permission, so they were able to try it, right. And guess what? It was hugely successful, and that bar started selling more beer every week than we were selling in seafood in the store for awhile. It was incredible. And then other stores would see what they were doing and they start copying it, only they wouldn't copy it exactly. They would iterate on it to make it different and better and some of those experiments didn't work by the way, and we had to throw them out, but the other ones did work.
I'll give you an example how at Rift, the original beer and wine bar in that store was really set up for guys. It was mostly beer and less wine, but they had wine and it had sports on the big screen TVs, and it kinda had its' masculine attitude. So we kinda thought that was what it was about. But an interesting thing happened as this concept evolved and went to other stores. We started noticing that a huge amount of women would show up in the afternoons when they get off work and they meet their friends and they would drink white wine. And it was like, the women are showing up, why are they showing up here? We thought this was a guy thing. They were showing up because this was a really safe place. We don't have a bunch of creeps that might follow you out to your car. It's Whole Foods Market, it's a big market, it's very safe. You don't, and so they'd meet their friends and then of course when you have a lot of women showing up, then you start having more guys show up and you start to get a bit of a scene there. And the next thing you know, they're playing live music and would add more food to it. And so that is collaborative innovation in a food store with one store trying one thing and then it iterating in different, and learning as you go along and you learn what works. And one thing we learned is it won't work that well if you don't have food with it, people just won't come in to have a drink. They wanna have something to eat with it too. And you got to make it where if you have some, a little live music and you have, where you're located in the store is important. And the reason I'm telling you the story is that this is the way innovation occurs frequently. It's just that that's done very much collaboratively in a team effort. And by the way, that's a lot more fun 'cause you're doing it with other people. That's part of that community at work that can make work so very deeply satisfying when you've got it.
- Individuals like Elon Musk and Steve Jobs are often idolized as masters of ideas, but according to Whole Foods CEO John Mackey, it usually takes many people iterating and taking chances for a company to be truly innovative.
- Using Whole Foods as a case study, Mackey shares a story of how a bar experiment at one of his California markets evolved into a successful feature and spread to other locations.
- By giving teams the freedom to try (and fail) without being micro-managed, organizations can create a culture that allows innovation to happen, not one that tries to force it to happen.
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Are you a worrier? Do you imagine nightmare scenarios and then get worked up and anxious about them? Does your mind get caught in a horrible spiral of catastrophizing over even the smallest of things? Worrying, particularly imagining the worst case scenario, seems to be a natural part of being human and comes easily to a lot of us. It's awful, perhaps even dangerous, when we do it.
But, there might just be an ancient wisdom that can help. It involves reframing this attitude for the better, and it comes from Stoicism. It's called "premeditation," and it could be the most useful trick we can learn.
Practical Stoicism
Broadly speaking, Stoicism is the philosophy of choosing your judgments. Stoics believe that there is nothing about the universe that can be called good or bad, valuable or valueless, in itself. It's we who add these values to things. As Shakespeare's Hamlet says, "There is nothing either good or bad, but thinking makes it so." Our minds color the things we encounter as being "good" or "bad," and given that we control our minds, we therefore have control over all of our negative feelings.
Put another way, Stoicism maintains that there's a gap between our experience of an event and our judgment of it. For instance, if someone calls you a smelly goat, you have an opportunity, however small and hard it might be, to pause and ask yourself, "How will I judge this?" What's more, you can even ask, "How will I respond?" We have power over which thoughts we entertain and the final say on our actions. Today, Stoicism has influenced and finds modern expression in the hugely effective "cognitive behavioral therapy."
One of the principal fathers of ancient Stoicism was the Roman statesmen, Seneca, who argued that the unexpected and unforeseen blows of life are the hardest to take control over. The shock of a misfortune can strip away the power we have to choose our reaction. For instance, being burglarized feels so horrible because we had felt so safe at home. A stomach ache, out of the blue, is harder than a stitch thirty minutes into a run. A sudden bang makes us jump, but a firework makes us smile. Fell swoops hurt more than known hardships.
What could possibly go wrong?
So, how can we resolve this? Seneca suggests a Stoic technique called "premeditatio malorum" or "premeditation." At the start of every day, we ought to take time to indulge our anxious and catastrophizing mind. We should "rehearse in the mind: exile, torture, war, shipwreck." We should meditate on the worst things that could happen: your partner will leave you, your boss will fire you, your house will burn down. Maybe, even, you'll die.
This might sound depressing, but the important thing is that we do not stop there.
Stoicism has influenced and finds modern expression in the hugely effective "cognitive behavioral therapy."
The Stoic also rehearses how they will react to these things as they come up. For instance, another Stoic (and Roman Emperor) Marcus Aurelius asks us to imagine all the mean, rude, selfish, and boorish people we'll come across today. Then, in our heads, we script how we'll respond when we meet them. We can shrug off their meanness, smile at their rudeness, and refuse to be "implicated in what is degrading." Thus prepared, we take control again of our reactions and behavior.
The Stoics cast themselves into the darkest and most desperate of conditions but then realize that they can and will endure. With premeditation, the Stoic is prepared and has the mental vigor necessary to take the blow on the chin and say, "Yep, l can deal with this."
Catastrophizing as a method of mental inoculation
Seneca wrote: "In times of peace, the soldier carries out maneuvers." This is also true of premeditation, which acts as the war room or training ground. The agonizing cut of the unexpected is blunted by preparedness. We can prepare the mind for whatever trials may come, in just the same way we can prepare the body for some endurance activity. The world can throw nothing as bad as that which our minds have already imagined.
Stoicism teaches us to embrace our worrying mind but to embrace it as a kind of inoculation. With a frown over breakfast, try to spend five minutes of your day deliberately catastrophizing. Get your anti-anxiety battle plan ready and then face the world.
Jonny Thomson teaches philosophy in Oxford. He runs a popular Instagram account called Mini Philosophy (@philosophyminis). His first book is Mini Philosophy: A Small Book of Big Ideas.
Even the best charities with the longest records of doing great fundraising work have to spend some time making sure that the next donation checks will keep coming in. One way to do this is by showing potential donors all the good things the charity did over the previous year. But there may be a better way.
A new study by researchers in the United States and Australia suggests that appealing to the benefits people will receive themselves after a donation nudges them to donate more money than appealing to the greater good.
How to get people to give away free money
The study, published in Nature Human Behaviour, utilized the Pick.Click.Give program in Alaska. This program allows Alaska residents who qualify for dividends from the Alaska Permanent Fund, a yearly payment ranging from $800 to $2000 in recent years, to donate a portion of it to various in-state non-profit organizations.
The researchers randomly assigned households to either a control group or to receive a postcard in the mail encouraging them to donate a portion of their dividend to charity. That postcard could come in one of two forms, either highlighting the benefits to others or the benefits to themselves.
Those who got the postcard touting self-benefits were 6.6 percent more likely to give than those in the control group and gave 23 percent more on average. Those getting the benefits-to-others postcard were slightly more likely to give than those receiving no postcard, but their donations were no larger.
Additionally, the researchers were able to break the subject list down into a "warm list" of those who had given at least once before in the last two years and a "cold list" of those who had not. Those on the warm list, who were already giving, saw only minor increases in their likelihood to donate after getting a postcard in the mail compared to those on the cold list.
Additionally, the researchers found that warm-list subjects who received the self-interest postcard gave 11 percent more than warm-list subjects in the control group. Amazingly, among cold-list subjects, those who received a self-interest postcard gave 39 percent more.
These are substantial improvements. At the end of the study, the authors point out, "If we had sent the benefits to self message to all households in the state, aggregate contributions would have increased by nearly US$600,000."
To put this into perspective, in 2017 the total donations to the program were roughly $2,700,000.
Is altruism dead?
Are all actions inherently self-interested? Thankfully, no. The study focuses entirely on effective ways to increase charitable donations above levels that currently exist. It doesn't deny that some people are giving out of pure altruism, but rather that an appeal based on self-interest is effective. Plenty of people were giving before this study took place who didn't need a postcard as encouragement. It is also possible that some people donated part of their dividend check to a charity that does not work with Pick.Click.Give and were uncounted here.
It is also important to note that Pick.Click.Give does not provide services but instead gives money to a wide variety of organizations that do. Those organizations operate in fields from animal rescue to job training to public broadcasting. The authors note that it is possible that a more specific appeal to the benefits others will receive from a donation might prove more effective than the generic and all-inclusive "Make Alaska Better For Everyone" appeal that they used.
In an ideal world, charity is its own reward. In ours, it might help to remind somebody how warm and fuzzy they'll feel after donating to your cause.
The U.S. Navy controls patents for some futuristic and outlandish technologies, some of which, dubbed "the UFO patents," came to life recently. Of particular note are inventions by the somewhat mysterious Dr. Salvatore Cezar Pais, whose tech claims to be able to "engineer reality." His slate of highly-ambitious, borderline sci-fi designs meant for use by the U.S. government range from gravitational wave generators and compact fusion reactors to next-gen hybrid aerospace-underwater crafts with revolutionary propulsion systems, and beyond.
Of course, the existence of patents does not mean these technologies have actually been created, but there is evidence that some demonstrations of operability have been successfully carried out. As investigated and reported by The War Zone, a possible reason why some of the patents may have been taken on by the Navy is that the Chinese military may also be developing similar advanced gadgets.
Among Dr. Pais's patents are designs, approved in 2018, for an aerospace-underwater craft of incredible speed and maneuverability. This cone-shaped vehicle can potentially fly just as well anywhere it may be, whether air, water or space, without leaving any heat signatures. It can achieve this by creating a quantum vacuum around itself with a very dense polarized energy field. This vacuum would allow it to repel any molecule the craft comes in contact with, no matter the medium. Manipulating "quantum field fluctuations in the local vacuum energy state," would help reduce the craft's inertia. The polarized vacuum would dramatically decrease any elemental resistance and lead to "extreme speeds," claims the paper.
Not only that, if the vacuum-creating technology can be engineered, we'd also be able to "engineer the fabric of our reality at the most fundamental level," states the patent. This would lead to major advancements in aerospace propulsion and generating power. Not to mention other reality-changing outcomes that come to mind.
Among Pais's other patents are inventions that stem from similar thinking, outlining pieces of technology necessary to make his creations come to fruition. His paper presented in 2019, titled "Room Temperature Superconducting System for Use on a Hybrid Aerospace Undersea Craft," proposes a system that can achieve superconductivity at room temperatures. This would become "a highly disruptive technology, capable of a total paradigm change in Science and Technology," conveys Pais.
High frequency gravitational wave generator.
Credit: Dr. Salvatore Pais
Another invention devised by Pais is an electromagnetic field generator that could generate "an impenetrable defensive shield to sea and land as well as space-based military and civilian assets." This shield could protect from threats like anti-ship ballistic missiles, cruise missiles that evade radar, coronal mass ejections, military satellites, and even asteroids.
Dr. Pais's ideas center around the phenomenon he dubbed "The Pais Effect". He referred to it in his writings as the "controlled motion of electrically charged matter (from solid to plasma) via accelerated spin and/or accelerated vibration under rapid (yet smooth) acceleration-deceleration-acceleration transients." In less jargon-heavy terms, Pais claims to have figured out how to spin electromagnetic fields in order to contain a fusion reaction – an accomplishment that would lead to a tremendous change in power consumption and an abundance of energy.
According to his bio in a recently published paper on a new Plasma Compression Fusion Device, which could transform energy production, Dr. Pais is a mechanical and aerospace engineer working at the Naval Air Warfare Center Aircraft Division (NAWCAD), which is headquartered in Patuxent River, Maryland. Holding a Ph.D. from Case Western Reserve University in Cleveland, Ohio, Pais was a NASA Research Fellow and worked with Northrop Grumman Aerospace Systems. His current Department of Defense work involves his "advanced knowledge of theory, analysis, and modern experimental and computational methods in aerodynamics, along with an understanding of air-vehicle and missile design, especially in the domain of hypersonic power plant and vehicle design." He also has expert knowledge of electrooptics, emerging quantum technologies (laser power generation in particular), high-energy electromagnetic field generation, and the "breakthrough field of room temperature superconductivity, as related to advanced field propulsion."
Suffice it to say, with such a list of research credentials that would make Nikola Tesla proud, Dr. Pais seems well-positioned to carry out groundbreaking work.
A craft using an inertial mass reduction device.
Credit: Salvatore Pais
The patents won't necessarily lead to these technologies ever seeing the light of day. The research has its share of detractors and nonbelievers among other scientists, who think the amount of energy required for the fields described by Pais and his ideas on electromagnetic propulsions are well beyond the scope of current tech and are nearly impossible. Yet investigators at The War Zone found comments from Navy officials that indicate the inventions are being looked at seriously enough, and some tests are taking place.
If you'd like to read through Pais's patents yourself, check them out here.
Laser Augmented Turbojet Propulsion System
Credit: Dr. Salvatore Pais
A newly discovered flying dinosaur nicknamed "Monkeydactyl" is the oldest known creature that evolved opposable thumbs, according to new research published in Current Biology.
The 160-million-year-old reptile is officially named Kunpengopterus antipollicatus. Discovered in China, the dinosaur was a darwinopteran pterosaur, a subgroup of pterosaurs, which first appeared 215 million years ago during the Triassic Period. Pterosaurs, like the pterodactyl, were the first vertebrates to evolve the ability of powered flight.
But unlike other pterosaurs, the Monkeydactyl was the only species in its group known to have opposable thumbs. It's a rare adaptation for non-mammals: The only extant examples are chameleons and some species of tree frogs. (Most birds have at least one opposable digit, though that digit is usually classified as a hallux, not a pollex, which means "thumb" in Latin.)
To analyze the anatomy of K. antipollicatus, an international team of researchers used microcomputed tomography scanning, which generates images of the inside of the body.
"The fingers of 'Monkeydactyl' are tiny and partly embedded in the slab," study co-author Fion Waisum Ma said in a press release. "Thanks to micro-CT scanning, we could see through the rocks, create digital models, and tell how the opposed thumb articulates with the other finger bones."
"This is an interesting discovery. It provides the earliest evidence of a true opposed thumb, and it is from a pterosaur — which wasn't known for having an opposed thumb."
As a tree-dwelling reptile, the Monkeydactyl probably evolved opposable thumbs so it could grasp tree branches, which would have helped it hang, avoid falls, and obtain food. This arboreal (tree-dwelling) locomotion would help the Monkeydactyl adapt to its home ecosystem, the subtropical forests of the Tiaojishan Formation in China during the Jurassic Period.
The researchers noted that the forests of the Tiaojishan Formation were likely warm and humid, thriving with "a rich and complex" diversity of tree-dwelling animals. But while the forests were home to multiple pterosaur species, the Monkeydactyl was likely the only one that was arboreal, spending most of its time in the treetops, while other pterosaurs occupied different levels of the forest.
This process — in which competing species manage to coexist by using the environment in different ways — is called "niche partitioning."
"Tiaojishan palaeoforest is home to many organisms, including three genera of darwinopteran pterosaurs," study author Xuanyu Zhou said in the press release. "Our results show that K. antipollicatus has occupied a different niche from Darwinopterus and Wukongopterus, which has likely minimized competition among these pterosaurs."
In general, pterosaurs are a prime example of how animals can evolve remarkably specialized adaptations. As pioneers of vertebrate flight, pterosaurs had strong and lightweight skeletons that ranged widely in size, with some boasting wingspans of more than 30 feet. The largest pterosaurs weighed more than 650 pounds and had jaws twice the length of Tyrannosaurus rex.
Unlike birds, which jump into the air using only their hind limbs, pterosaurs used their exceptionally strong hind limbs and forelimbs to push off the ground and gain enough launch power for flight. That these massive dinosaurs managed to fly, and did so successfully for about 80 million years, has long fascinated and puzzled scientists.
The recent discovery shows that pterosaurs developed even more remarkable adaptations than previously thought, suggesting there's still more to learn about the "monsters of the Mesozoic skies."
