Is your company innovating? A Whole Foods case study.

The "lone genius" often gets the credit for big ideas, but real-world innovation is a team sport.

JOHN MACKEY: It's kind of a myth that most innovations occur by some genius, Steve Jobs or Elon Musk or Jeff Bezos, that these guys are larger than life geniuses and all the innovations at Tesla came from Elon Musk and Steve Jobs personally invented the Macintosh and the iPod and iPhone and iPad and all that stuff. And certainly the entrepreneur is, it can be the media, elevates them to a higher standard, and they certainly are important in terms of providing leadership and hopefully conscious leadership to the team. But almost all the best innovations are done collaboratively. They're always part of a larger group that play off of each other. And I can tell you at Whole Foods that we've had a lot of innovative creative ideas. You know about 10 years ago or so we had a store in Santa Rosa, California. It opened the very first bar at Whole Foods Market. It opened in the middle of the wine section. They just took part of the wine section and they put in some taps and they put in some big screen TVs and they kinda set off the space, So we had this little beer wine bar in the middle of the store. And if they'd had to ask permission for that, they said, John, what do you think about this idea? I said, nobody's gonna go to a bar in a grocery store, it's a terrible idea, don't do it, waste of money. But they didn't have to ask permission, so they were able to try it, right. And guess what? It was hugely successful, and that bar started selling more beer every week than we were selling in seafood in the store for awhile. It was incredible. And then other stores would see what they were doing and they start copying it, only they wouldn't copy it exactly. They would iterate on it to make it different and better and some of those experiments didn't work by the way, and we had to throw them out, but the other ones did work.

I'll give you an example how at Rift, the original beer and wine bar in that store was really set up for guys. It was mostly beer and less wine, but they had wine and it had sports on the big screen TVs, and it kinda had its' masculine attitude. So we kinda thought that was what it was about. But an interesting thing happened as this concept evolved and went to other stores. We started noticing that a huge amount of women would show up in the afternoons when they get off work and they meet their friends and they would drink white wine. And it was like, the women are showing up, why are they showing up here? We thought this was a guy thing. They were showing up because this was a really safe place. We don't have a bunch of creeps that might follow you out to your car. It's Whole Foods Market, it's a big market, it's very safe. You don't, and so they'd meet their friends and then of course when you have a lot of women showing up, then you start having more guys show up and you start to get a bit of a scene there. And the next thing you know, they're playing live music and would add more food to it. And so that is collaborative innovation in a food store with one store trying one thing and then it iterating in different, and learning as you go along and you learn what works. And one thing we learned is it won't work that well if you don't have food with it, people just won't come in to have a drink. They wanna have something to eat with it too. And you got to make it where if you have some, a little live music and you have, where you're located in the store is important. And the reason I'm telling you the story is that this is the way innovation occurs frequently. It's just that that's done very much collaboratively in a team effort. And by the way, that's a lot more fun 'cause you're doing it with other people. That's part of that community at work that can make work so very deeply satisfying when you've got it.

  • Individuals like Elon Musk and Steve Jobs are often idolized as masters of ideas, but according to Whole Foods CEO John Mackey, it usually takes many people iterating and taking chances for a company to be truly innovative.
  • Using Whole Foods as a case study, Mackey shares a story of how a bar experiment at one of his California markets evolved into a successful feature and spread to other locations.
  • By giving teams the freedom to try (and fail) without being micro-managed, organizations can create a culture that allows innovation to happen, not one that tries to force it to happen.




    How New York's largest hospital system is predicting COVID-19 spikes

    Northwell Health is using insights from website traffic to forecast COVID-19 hospitalizations two weeks in the future.

    Credit: Getty Images
    Sponsored by Northwell Health
    • The machine-learning algorithm works by analyzing the online behavior of visitors to the Northwell Health website and comparing that data to future COVID-19 hospitalizations.
    • The tool, which uses anonymized data, has so far predicted hospitalizations with an accuracy rate of 80 percent.
    • Machine-learning tools are helping health-care professionals worldwide better constrain and treat COVID-19.
    Keep reading Show less

    Dark matter axions possibly found near Magnificent 7 neutron stars

    A new study proposes mysterious axions may be found in X-rays coming from a cluster of neutron stars.

    Credit: D. Ducros; ESA/XMM-Newton, CC BY-SA 3.0 IGO
    Surprising Science
  • A study led by Berkeley Lab suggests axions may be present near neutron stars known as the Magnificent Seven.
  • The axions, theorized fundamental particles, could be found in the high-energy X-rays emitted from the stars.
  • Axions have yet to be observed directly and may be responsible for the elusive dark matter.
  • Keep reading Show less

    Put on a happy face? “Deep acting” associated with improved work life

    New research suggests you can't fake your emotional state to improve your work life — you have to feel it.

    Credit: Columbia Pictures
    Personal Growth
  • Deep acting is the work strategy of regulating your emotions to match a desired state.
  • New research suggests that deep acting reduces fatigue, improves trust, and advances goal progress over other regulation strategies.
  • Further research suggests learning to attune our emotions for deep acting is a beneficial work-life strategy.
  • Keep reading Show less

    3,000-pound Triceratops skull unearthed in South Dakota

    "You dream about these kinds of moments when you're a kid," said lead paleontologist David Schmidt.

    Credit: David Schmidt / Westminster College
    Surprising Science
    • The triceratops skull was first discovered in 2019, but was excavated over the summer of 2020.
    • It was discovered in the South Dakota Badlands, an area where the Triceratops roamed some 66 million years ago.
    • Studying dinosaurs helps scientists better understand the evolution of all life on Earth.
    Keep reading Show less

    World's oldest work of art found in a hidden Indonesian valley

    Archaeologists discover a cave painting of a wild pig that is now the world's oldest dated work of representational art.

    Credit: Maxime Aubert
    Surprising Science
    • Archaeologists find a cave painting of a wild pig that is at least 45,500 years old.
    • The painting is the earliest known work of representational art.
    • The discovery was made in a remote valley on the Indonesian island of Sulawesi.
    Keep reading Show less
    Quantcast