Is your company innovating? A Whole Foods case study.

The "lone genius" often gets the credit for big ideas, but real-world innovation is a team sport.

JOHN MACKEY: It's kind of a myth that most innovations occur by some genius, Steve Jobs or Elon Musk or Jeff Bezos, that these guys are larger than life geniuses and all the innovations at Tesla came from Elon Musk and Steve Jobs personally invented the Macintosh and the iPod and iPhone and iPad and all that stuff. And certainly the entrepreneur is, it can be the media, elevates them to a higher standard, and they certainly are important in terms of providing leadership and hopefully conscious leadership to the team. But almost all the best innovations are done collaboratively. They're always part of a larger group that play off of each other. And I can tell you at Whole Foods that we've had a lot of innovative creative ideas. You know about 10 years ago or so we had a store in Santa Rosa, California. It opened the very first bar at Whole Foods Market. It opened in the middle of the wine section. They just took part of the wine section and they put in some taps and they put in some big screen TVs and they kinda set off the space, So we had this little beer wine bar in the middle of the store. And if they'd had to ask permission for that, they said, John, what do you think about this idea? I said, nobody's gonna go to a bar in a grocery store, it's a terrible idea, don't do it, waste of money. But they didn't have to ask permission, so they were able to try it, right. And guess what? It was hugely successful, and that bar started selling more beer every week than we were selling in seafood in the store for awhile. It was incredible. And then other stores would see what they were doing and they start copying it, only they wouldn't copy it exactly. They would iterate on it to make it different and better and some of those experiments didn't work by the way, and we had to throw them out, but the other ones did work.

I'll give you an example how at Rift, the original beer and wine bar in that store was really set up for guys. It was mostly beer and less wine, but they had wine and it had sports on the big screen TVs, and it kinda had its' masculine attitude. So we kinda thought that was what it was about. But an interesting thing happened as this concept evolved and went to other stores. We started noticing that a huge amount of women would show up in the afternoons when they get off work and they meet their friends and they would drink white wine. And it was like, the women are showing up, why are they showing up here? We thought this was a guy thing. They were showing up because this was a really safe place. We don't have a bunch of creeps that might follow you out to your car. It's Whole Foods Market, it's a big market, it's very safe. You don't, and so they'd meet their friends and then of course when you have a lot of women showing up, then you start having more guys show up and you start to get a bit of a scene there. And the next thing you know, they're playing live music and would add more food to it. And so that is collaborative innovation in a food store with one store trying one thing and then it iterating in different, and learning as you go along and you learn what works. And one thing we learned is it won't work that well if you don't have food with it, people just won't come in to have a drink. They wanna have something to eat with it too. And you got to make it where if you have some, a little live music and you have, where you're located in the store is important. And the reason I'm telling you the story is that this is the way innovation occurs frequently. It's just that that's done very much collaboratively in a team effort. And by the way, that's a lot more fun 'cause you're doing it with other people. That's part of that community at work that can make work so very deeply satisfying when you've got it.

  • Individuals like Elon Musk and Steve Jobs are often idolized as masters of ideas, but according to Whole Foods CEO John Mackey, it usually takes many people iterating and taking chances for a company to be truly innovative.
  • Using Whole Foods as a case study, Mackey shares a story of how a bar experiment at one of his California markets evolved into a successful feature and spread to other locations.
  • By giving teams the freedom to try (and fail) without being micro-managed, organizations can create a culture that allows innovation to happen, not one that tries to force it to happen.

    A brief history of human dignity

    What is human dignity? Here's a primer, told through 200 years of great essays, lectures, and novels.

    Credit: Benjavisa Ruangvaree / AdobeStock
    Sponsored by the Institute for Humane Studies
    • Human dignity means that each of our lives have an unimpeachable value simply because we are human, and therefore we are deserving of a baseline level of respect.
    • That baseline requires more than the absence of violence, discrimination, and authoritarianism. It means giving individuals the freedom to pursue their own happiness and purpose.
    • We look at incredible writings from the last 200 years that illustrate the push for human dignity in regards to slavery, equality, communism, free speech and education.
    Keep reading Show less

    We’ve mapped a million previously undiscovered galaxies beyond the Milky Way. Take the virtual tour here.

    See the most detailed survey of the southern sky ever carried out using radio waves.

    Photo by Štefan Štefančík on Unsplash
    Surprising Science

    Astronomers have mapped about a million previously undiscovered galaxies beyond the Milky Way, in the most detailed survey of the southern sky ever carried out using radio waves.

    Keep reading Show less

    New data reveals Earth closer to a black hole and is moving 16,000 mph faster

    A new study shows our planet is much closer to the supermassive black hole at the galaxy's center than previously estimated.

    Credit: NAOJ
    Surprising Science
  • A Japanese radio astronomy project revealed Earth is 2,000 light years closer to the supermassive black hole at the Milky Way's center.
  • The data also showed the planet is moving 7 km/s or 16,000 mph faster in orbit around the Galactic Center.
  • The findings don't mean Earth is in more danger from the black hole but reflect better modeling of the galaxy.
  • Keep reading Show less

    Mathematical model shows how the Nazis could have won WWII's Battle of Britain

    With just a few strategical tweaks, the Nazis could have won one of World War II's most decisive battles.

    Photo: Heinrich Hoffmann/ullstein bild via Getty Images
    Politics & Current Affairs
    • The Battle of Britain is widely recognized as one of the most significant battles that occurred during World War II. It marked the first major victory of the Allied forces and shifted the tide of the war.
    • Historians, however, have long debated the deciding factor in the British victory and German defeat.
    • A new mathematical model took into account numerous alternative tactics that the German's could have made and found that just two tweaks stood between them and victory over Britain.
    Keep reading Show less

    How has technology changed — and changed us — in the past 20 years?

    Apple sold its first iPod in 2001, and six years later it introduced the iPhone, which ushered in a new era of personal technology.

    PEDRO UGARTE/AFP via Getty Images
    Technology & Innovation
    Just over 20 years ago, the dotcom bubble burst, causing the stocks of many tech firms to tumble.
    Keep reading Show less