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Howard Bragman on Success Stories
Howard Bragman is Hollywood's premier public relations professional. He founded Bragman Nyman Cafarelli Public Relations and Marketing (BNC) in 1989. The Company is one of the most respected public relations agencies in the United States with billings of more than $15 million annually and a blue-chip client roster of celebrities, consumer products and events. In 2001 BNC was purchased by Interpublic, one of the world's largest holding companies for marketing companies. He founded a strategic media and public relations agency, Fifteen Minutes, in 2005.
Bragman is a nationally respected crisis counselor and has provided litigation support for a significant number of high-profile cases and individuals. These include: Joseph Steffan who was kicked out of the US Naval Academy for his sexual orientation; The Lewinsky Family; and Sharon Smith in Smith v. Knoller, a high-profile civil rights and justice trial involving a tragic dog mauling death. Bragman was also an adjunct professor of Public Relations at the University of Southern California's Annenberg School for Communications for six years and has been honored for his teaching excellence by his students and the University. Bragman has written articles for publications including: Advertising Age, The Advocate, The Los Angeles Times and Playboy. A frequent television guest on issues involving the entertainment industry and popular culture, Bragman has appeared on local and network news programs more than 100 times. He has been a featured speaker for numerous groups including The US Conference of Mayors; The UJC Youth Congress; and many others. He is also the author of Where's My Fifteen Minutes?: Get Your Company, Your Cause, or Yourself the Recognition You Deserve.
Question: Which celebrities have managed their image the best? Bragman: I think George Clooney is like the gold standard for class and dignity and he gets it. He once said, “My fame is my currency,” and he uses that for causes that are important to him. I think Brad and Angelina are pretty remarkable in the way they’ve managed their family, their public image. To me, Madonna is just amazing in her ability to remain relevant for a very long time. You know, I look at celebrities, having been in Hollywood more than 20 years and following it, a lot of people are famous for their moment, but people who are still relevant 20 years later, to me, that’s pretty darn impressive. Question: And corporate types? Bragman: I think a lot of these corporate CEOs live in a different world. They live in a world of multimillion dollar bonuses. They live in a world of private jets and that’s the milieu they live in. And I think the auto companies got it. They had a misstep. They got it. They drove back to Washington the second time, and look at what happened? They got a deal out of it. So I think there’s a lot of… they require people and people like me, just because somebody’s the CEO of a company, I need to tell him the truth. I need to say, “You’re not playing this right,” or, “This isn’t going to work right now for these reasons.” And whether they choose to listen or not, I look at it as a responsibility of mine to deal in reality, because if I don’t tell them and they go out, they’re going to say, “Why didn’t you tell me?” If I do tell them and they still choose to do it, maybe they’ll listen next time. There are people who don’t care about the rules. I used the example of former Vice President Dick Cheney. He knows people don’t really like him out there, his poll numbers are down, but he figures, “Screw you. I was the Vice-President of the United States. I had all the power I wanted and I’m beyond caring about what my public image is,” and he’s somebody who transcended that. We look at somebody like Ann Coulter, the political pundit, and she likes to be intentionally provocative. She likes to say words that will upset and shock people, the N word and the F word, and get the press and then doesn’t care because she believes that all press is good press, which is not something I necessarily believe. In fact, that’s one of my core beliefs, that no, not all press is good press. But most people who are in the public eye, they have earned it. Maybe Yoko Ono’s tired of it after all these years, but, again, unless she does something pretty significant or makes an appearance, you’re not going to see about her, so people have to do a little something to keep their interest going in their image.
Howard Bragman on why Dick Cheney likes playing the villain
Join multiple Tony and Emmy Award-winning actress Judith Light live on Big Think at 2 pm ET on Monday.
A new study looks at what would happen to human language on a long journey to other star systems.
- A new study proposes that language could change dramatically on long space voyages.
- Spacefaring people might lose the ability to understand the people of Earth.
- This scenario is of particular concern for potential "generation ships".
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Many of the most popular apps are about self-improvement.
Emotions are the newest hot commodity, and we can't get enough.
The team caught a glimpse of a process that takes 18,000,000,000,000,000,000,000 years.
- In Italy, a team of scientists is using a highly sophisticated detector to hunt for dark matter.
- The team observed an ultra-rare particle interaction that reveals the half-life of a xenon-124 atom to be 18 sextillion years.
- The half-life of a process is how long it takes for half of the radioactive nuclei present in a sample to decay.
Frequent shopping for single items adds to our carbon footprint.
- A new study shows e-commerce sites like Amazon leave larger greenhouse gas footprints than retail stores.
- Ordering online from retail stores has an even smaller footprint than going to the store yourself.
- Greening efforts by major e-commerce sites won't curb wasteful consumer habits. Consolidating online orders can make a difference.
A pile of recycled cardboard sits on the ground at Recology's Recycle Central on January 4, 2018 in San Francisco, California.
Photo by Justin Sullivan/Getty Images<p>A large part of the reason is speed. In a competitive market, pure players use the equation, <em>speed + convenience</em>, to drive adoption. This is especially relevant to the "last mile" GHG footprint: the distance between the distribution center and the consumer.</p><p>Interestingly, the smallest GHG footprint occurs when you order directly from a physical store—even smaller than going there yourself. Pure players, such as Amazon, are the greatest offenders. Variables like geographic location matter; the team looked at shopping in the UK, the US, China, and the Netherlands. </p><p>Sadegh Shahmohammadi, a PhD student at the Netherlands' Radboud University and corresponding author of the paper, <a href="https://www.cnn.com/2020/02/26/tech/greenhouse-gas-emissions-retail/index.html" target="_blank">says</a> the above "pattern holds true in countries where people mostly drive. It really depends on the country and consumer behavior there."</p><p>The researchers write that this year-and-a-half long study pushes back on previous research that claims online shopping to be better in terms of GHG footprints.</p><p style="margin-left: 20px;">"They have, however, compared the GHG emissions per shopping event and did not consider the link between the retail channels and the basket size, which leads to a different conclusion than that of the current study."</p><p>Online retail is where convenience trumps environment: people tend to order one item at a time when shopping on pure player sites, whereas they stock up on multiple items when visiting a store. Consumers will sometimes order a number of separate items over the course of a week rather than making one trip to purchase everything they need. </p><p>While greening efforts by online retailers are important, until a shift in consumer attitude changes, the current carbon footprint will be a hard obstacle to overcome. Amazon is trying to have it both ways—carbon-free and convenience addicted—and the math isn't adding up. If you need to order things, do it online, but try to consolidate your purchases as much as possible.</p><p>--</p><p><em>Stay in touch with Derek on <a href="http://www.twitter.com/derekberes" target="_blank">Twitter</a>, <a href="https://www.facebook.com/DerekBeresdotcom" target="_blank">Facebook</a> and <a href="https://derekberes.substack.com/" target="_blank">Substack</a>. His next book is</em> "<em>Hero's Dose: The Case For Psychedelics in Ritual and Therapy."</em></p>