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Who's in the Video
Jim Moriarty is the CEO of Surfrider Foundation. He is an avid surfer, entrepreneur and innovator. Moriarty has more than 15 years management experience in corporate start-ups, specializing in e-learning,[…]

Surfrider has a influence via many on ramps.

Question: How does Surfrider influence people who don't live near the coasts?

Jim Moriarity: The way to influence people all over the globe is changing and the single word I would describe for that is on ramps. We need as many on ramps as possible and those on ramps need to be as diverse as possible so if you’re in the middle of the country and you happen to love beaches and if you would ask a hundred million people in the U.S. who loves the beach most people would put their hand up. How many of you want to actually go out and do a beach cleanup? Fifteen people would put their hands up. So in order to kind of span that chasm you need lots of different on ramps. We had an event in New York City last week for society art collectors, a very specific on ramp for a very specific niche. We’re going to launch an initiative called Where’s Your Beach, which will- is essentially My Space meets Craig’s List meets Surfrider Foundation so it’s a regionally based social network around coastal areas, another on ramp. So organizations need as many on ramps as possible if they’re going to reach different people, different types of organizations, cultures, etc.

Recorded on: 9/27/07