How Do You Compete with the Largest Firms?

Question: How Do You Compete With Big Companies?

Fredrik Carlstrom: We compete by, I mean, they’re at a totally different level. I mean, their model is being big, and being able to deliver certain things that we can’t necessarily deliver. We work with the beset people in the world. I mean, we have better creatives. I think we’re much more easily adapt-- we can adapt to things much more easily. And we don’t have to do a lot of the things. I mean, you were saying earlier, how do you motivate people? We don’t have to take on massive-really-not-that-fun projects to pay for hundreds and hundreds of people. We can be a little more picky with the stuff that we do. And in our model specifically is sort of borrowed a little bit, I guess, through my film work, that we’re-- you know, how a film studio would have, you know, they have a layer of kind of very experienced executives, and then they have a bunch of sort of more administrative people. But the people in the middle, it doesn’t make sense to have a bunch of directors and cinematographers and gaffers on staff, ’cause you staff as you go. And similarly, if we have-- in an ad agency, if you have an art director and you have a bunch of people sitting around, you only use them. And so we use a lot of freelancers. I mean, New York is the best for that. I mean, there’s just so many amazingly talented people that you can bring in for a project, specifically. And so I think people. We have better people.

 

Recorded on: 6/12/08

Fredrik Carlstrom says: "We have better people"

Related Articles

Human skeletal stem cells isolated in breakthrough discovery

It's a development that could one day lead to much better treatments for osteoporosis, joint damage, and bone fractures.

Image: Nissim Benvenisty
Surprising Science
  • Scientists have isolated skeletal stem cells in adult and fetal bones for the first time.
  • These cells could one day help treat damaged bone and cartilage.
  • The team was able to grow skeletal stem cells from cells found within liposuctioned fat.
Keep reading Show less

How exercise helps your gut bacteria

Gut bacteria play an important role in how you feel and think and how well your body fights off disease. New research shows that exercise can give your gut bacteria a boost.

National Institutes of Health
Surprising Science
  • Two studies from the University of Illinois show that gut bacteria can be changed by exercise alone.
  • Our understanding of how gut bacteria impacts our overall health is an emerging field, and this research sheds light on the many different ways exercise affects your body.
  • Exercising to improve your gut bacteria will prevent diseases and encourage brain health.
Keep reading Show less

Giving octopuses ecstasy reveals surprising link to humans

A groundbreaking new study shows that octopuses seemed to exhibit uncharacteristically social behavior when given MDMA, the psychedelic drug commonly known as ecstasy.

Image: damn_unique via Flickr
Surprising Science
  • Octopuses, like humans, have genes that seem to code for serotonin transporters.
  • Scientists gave MDMA to octopuses to see whether those genes translated into a binding site for serotonin, which regulates emotions and behavior in humans
  • Octopuses, which are typically asocial creatures, seem to get friendlier while on MDMA, suggesting humans have more in common with the strange invertebrates than previously thought
Keep reading Show less