The legend of Boaty McBoatface: Lessons in brand management from a colossal failure
Boaty McBoatface could have been a billion-dollar brand that re-invigorated science education, but now its epic failure is a lesson for the rest of us.
Henry Timms: So there’s this scientific agency in Britain called the Natural Environment Research Council. They’re a big government body and they’ve got a new ship coming. They’ve got a $300 million new arctic explorer vessel and they’re very excited about it, and they recognize that we’re living in this world of crowds where everyone wants to participate and we’re all finding a way to express ourselves, and they have this idea. They say, "Let’s launch a campaign called #NameOurShip."
Now, this campaign is off to a slightly worrying start because they launch it with a press release, and the press release says, '#NameOurShip. Maybe you, the public, would like to name it something like Shackleton, or Endeavor, or Adventurer.'
Now, these aren’t the kinds of names the public come up with. Within a day someone has tweeted in, “We should call this ship Boaty McBoatface.” And Boaty McBoatface is immediately and virally popular.
I should say that in tenth place—Boaty McBoatface was first, but in tenth place, and I thought this was somewhat neglected, was: 'I Like Big Boats and I Cannot Lie'.
But in any case, Boaty McBoatface does terrifically well. It goes viral. Everyone is talking about it. It’s on all the front pages of the newspapers. There are literally hundreds of millions of Twitter impressions about this. They’re in the pubs, they’re at dinner tables, the whole nation and, in fact, the whole world—it crosses the ocean, it’s covered by The New York Times and CNN—the whole world gets excited and obsessed with Boaty McBoatface.
But there’s a problem. The science minister takes a very dim view of this. 'This is a very big investment of government money. This is not a serious name for a boat. This must be put down immediately and things must be put back in their place.'
And this government agency is in a really tough spot. So, on one hand, they’ve got the public who is incredibly excited about the idea of Boaty McBoatface, on the other hand, the science minister is saying this is not taking science seriously. And they end up, really, in a moment which tells us something about our age, which is what they were trying to do. They were trying to work out, 'Okay, there’s a crowd out there, we want to harness their energy.' They want to do that in a powerful way. They were trying to do that, but they had none of the skills you might need to think about harnessing the crowds.
In the end what they do is they call it ‘Sir David Attenborough’ who is this very famous British scientist, which no one could really complain about too much. And they named one of the small submarines on top of this boat ‘Boaty McBoatface’. So they literally sunk Boaty at sea.
So here’s the question: What could they have done differently? You think about this moment. You think about this huge surge of enthusiasm around science and just imagine if instead of putting Boaty out to the side, instead they leaned into it and they’d said: 'Let’s embrace this. Let’s think about how we could engage a generation of kids in maritime science. Let’s think about how we could merchandise this. Let’s think about all the different moments that Boaty could dock around the nation and you could imagine whole groups of people coming out to learn more about Arctic exploration.'
And they did none of those things. And what that teaches us is, firstly, never ever ask the crowd to name anything. It will always, always go wrong.
But it tells us something else too, which is: there’s a set of very clear skills in how you go about harnessing the crowd. And you look around the world right now and any corporation, any nonprofit, any leader who wants to come out on top needs to think a lot more carefully about how they negotiate with the crowd.
And we see four things that really help organizations and leaders get this kind of thing right. The first is strategy. Do you really need the crowd? This research council didn’t really need any help naming the boat. They already knew what they wanted to call it. So it wasn’t strategic in a very real way.
Number two: Do you have legitimacy with the crowd? There was a famous moment where J.P. Morgan tried a version of this and they did a hashtag campaign called #AskJPM. Now, this was shortly after the financial challenges and crisis and, of course, instead of people tweeting in questions like, “How do I become a banker?”, people tweeted in things like, “How dare you?” and “How do you sleep at night?” So it’s a question around legitimacy. Do you have legitimacy with the crowd if you’re entering this world?
Number three is control. Are you prepared to give up some control to others? What was really interesting about Boaty McBoatface is they weren’t prepared to give up control. As soon as the crowd took this somewhere they didn’t want to go, they shot the experiment down.
If you’re engaging with the crowd you have to honor that crowd, and you have to be able to say, “If you come up with something we don’t expect we will embrace the outcome that you’ve encouraged.”
And then finally, commitment. The fourth thing, which is really important if you want to get this kind of thing right, is are you committed to this in the long term? What we see time and again now is leaders who once a year will “engage with the crowd” and they’ll do some kind of Facebook Live event and they’ll say, “Let’s be open to new ideas.” And then they’ll disappear to their corner office for the rest of the year.
And one of the key things in engaging with the crowd—and you can learn this from anyone, particularly activists who have mobilized—is this is a muscle you have to strengthen day after day after day.
So as we think about how we engage with the world we need to avoid Boaty McBoatface moments, and by doing that find ways of really getting the crowd and getting the value out of the crowd that we can benefit from.
An organization who really got these dynamics right was Lego. So Lego was—I guess about 15 years ago, everything was not very awesome with Lego. They were almost bankrupt. They had spent all this money on theme parks and wristwatches, things were going very badly for the company and they were close to collapsing.
And they recognized—this was just when the Internet was beginning—they recognized there was a group of people out there who had enormous value to offer who they hadn’t previously engaged with, and they were called the AFOLs, the Adult Fans of Lego. And these were people, largely men, who had been building Lego past their childhood, into their adult lives, often in secret, and they all began to realize there were others of them like that around the world. And so as the Internet rose so did this group of AFOLs around the world. And what Lego realized was that these people brought huge value to their brand. So not only were they outspending kids 20 to 1, but they were doing things like creating new sets Lego had never dreamed of or creating whole fan events that Lego had never dreamed of.
And what Lego then did over a decade, which was so smart, is they structured for participation. They built their whole brand around finding ways to invite their crowd to engage with them in meaningful ways. And I’ll give you a couple of examples.
One thing they did even with the recent Lego movie, many of the lines and ideas in the movie were sourced from their fan base. And they did something else too: they opened up their innovation to their fan base. So you now can submit your own ideas for what the next Lego set should be. There was one female scientist who was an AFOL and she had never shown anyone her Lego creations apart from her husband, but she thought that women scientists were very badly underrepresented in Lego so she put together this very cool kit of female scientists and put that forward. Over 10,000 people voted for it. It was hugely successful. It did a great job of doing some great PR for Lego, and that set is now in places all around the world.
And so what Lego teaches is perhaps the key skill of our age, which is: we need to start recognizing that offering agency to our broader community is what’s making the difference between success and failure.
So I think the answer is to think a lot less about hashtags and a lot more around invitations. Because ultimately participation—there are lots of hashtags which don’t work at all, obviously, because what they don’t do is offer people a real genuine chance to participate.
So as you think about the work of building for new power, one of the things to think about is: What am I doing here which will be beneficial to the people I want to engage with? Not, 'What can they do for me?' but 'What can I do for them?'
One of the people we talked to inside Lego—which is a company that's done this very, very well over the years—she always asks herself, the first question she asks herself and encourages her colleagues to ask themselves, is: What am I bringing to the party? What is it that I’m creating that will make my crowd more valuable? Not 'What is it they can do for us?'
I think that power dynamic is actually very important in this work. So, if you’re looking to spread your ideas or start a movement, the first place to begin that isn’t “Here’s my idea, how can more people get behind it?” but “How can I get behind more people?” That’s the right frame.
In March 2016, the British Natural Environment Research Council (NERC) decided to crowdsource the name of its new $300 million arctic explorer vessel. It hoped the public would suggest something like 'Shackleton' or 'Endeavor', but the moment someone suggested the name 'Boaty McBoatface', it went viral and shot to the top of the poll. The NERC had the right idea in harnessing the power of crowds, explains Henry Timms, executive director of the 92nd Street Y in New York, but it lacked the skills needed to pull it off. Instead of turning Boaty McBoatface into an opportunity to revive science education and merchandise Boaty, it shut the idea down, canceled the competition and named the ship 'Sir David Attenborough'. "There’s a set of very clear skills in how you go about harnessing the crowd. And you look around the world right now, any corporation, any nonprofit, any leader who wants to come out on top needs to think a lot more carefully about how they negotiate with the crowd," says Timms. Here, he shares the four key components of successful crowdsourcing and brand building, and explains how Lego used those methods to pull itself out of near-bankruptcy and up to new heights. Henry Timms is the co-author of New Power: How Power Works in Our Hyperconnected World-and How to Make It Work for You
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How would the ability to genetically customize children change society? Sci-fi author Eugene Clark explores the future on our horizon in Volume I of the "Genetic Pressure" series.
- A new sci-fi book series called "Genetic Pressure" explores the scientific and moral implications of a world with a burgeoning designer baby industry.
- It's currently illegal to implant genetically edited human embryos in most nations, but designer babies may someday become widespread.
- While gene-editing technology could help humans eliminate genetic diseases, some in the scientific community fear it may also usher in a new era of eugenics.
Tribalism and discrimination<p>One question the "Genetic Pressure" series explores: What would tribalism and discrimination look like in a world with designer babies? As designer babies grow up, they could be noticeably different from other people, potentially being smarter, more attractive and healthier. This could breed resentment between the groups—as it does in the series.</p><p>"[Designer babies] slowly find that 'everyone else,' and even their own parents, becomes less and less tolerable," author Eugene Clark told Big Think. "Meanwhile, everyone else slowly feels threatened by the designer babies."</p><p>For example, one character in the series who was born a designer baby faces discrimination and harassment from "normal people"—they call her "soulless" and say she was "made in a factory," a "consumer product." </p><p>Would such divisions emerge in the real world? The answer may depend on who's able to afford designer baby services. If it's only the ultra-wealthy, then it's easy to imagine how being a designer baby could be seen by society as a kind of hyper-privilege, which designer babies would have to reckon with. </p><p>Even if people from all socioeconomic backgrounds can someday afford designer babies, people born designer babies may struggle with tough existential questions: Can they ever take full credit for things they achieve, or were they born with an unfair advantage? To what extent should they spend their lives helping the less fortunate? </p>
Sexuality dilemmas<p>Sexuality presents another set of thorny questions. If a designer baby industry someday allows people to optimize humans for attractiveness, designer babies could grow up to find themselves surrounded by ultra-attractive people. That may not sound like a big problem.</p><p>But consider that, if designer babies someday become the standard way to have children, there'd necessarily be a years-long gap in which only some people are having designer babies. Meanwhile, the rest of society would be having children the old-fashioned way. So, in terms of attractiveness, society could see increasingly apparent disparities in physical appearances between the two groups. "Normal people" could begin to seem increasingly ugly.</p><p>But ultra-attractive people who were born designer babies could face problems, too. One could be the loss of body image. </p><p>When designer babies grow up in the "Genetic Pressure" series, men look like all the other men, and women look like all the other women. This homogeneity of physical appearance occurs because parents of designer babies start following trends, all choosing similar traits for their children: tall, athletic build, olive skin, etc. </p><p>Sure, facial traits remain relatively unique, but everyone's more or less equally attractive. And this causes strange changes to sexual preferences.</p><p>"In a society of sexual equals, they start looking for other differentiators," he said, noting that violet-colored eyes become a rare trait that genetically engineered humans find especially attractive in the series.</p><p>But what about sexual relationships between genetically engineered humans and "normal" people? In the "Genetic Pressure" series, many "normal" people want to have kids with (or at least have sex with) genetically engineered humans. But a minority of engineered humans oppose breeding with "normal" people, and this leads to an ideology that considers engineered humans to be racially supreme. </p>
Regulating designer babies<p>On a policy level, there are many open questions about how governments might legislate a world with designer babies. But it's not totally new territory, considering the West's dark history of eugenics experiments.</p><p>In the 20th century, the U.S. conducted multiple eugenics programs, including immigration restrictions based on genetic inferiority and forced sterilizations. In 1927, for example, the Supreme Court ruled that forcibly sterilizing the mentally handicapped didn't violate the Constitution. Supreme Court Justice Oliver Wendall Holmes wrote, "… three generations of imbeciles are enough." </p><p>After the Holocaust, eugenics programs became increasingly taboo and regulated in the U.S. (though some states continued forced sterilizations <a href="https://www.uvm.edu/~lkaelber/eugenics/" target="_blank">into the 1970s</a>). In recent years, some policymakers and scientists have expressed concerns about how gene-editing technologies could reanimate the eugenics nightmares of the 20th century. </p><p>Currently, the U.S. doesn't explicitly ban human germline genetic editing on the federal level, but a combination of laws effectively render it <a href="https://academic.oup.com/jlb/advance-article/doi/10.1093/jlb/lsaa006/5841599#204481018" target="_blank" rel="noopener noreferrer">illegal to implant a genetically modified embryo</a>. Part of the reason is that scientists still aren't sure of the unintended consequences of new gene-editing technologies. </p><p>But there are also concerns that these technologies could usher in a new era of eugenics. After all, the function of a designer baby industry, like the one in the "Genetic Pressure" series, wouldn't necessarily be limited to eliminating genetic diseases; it could also work to increase the occurrence of "desirable" traits. </p><p>If the industry did that, it'd effectively signal that the <em>opposites of those traits are undesirable. </em>As the International Bioethics Committee <a href="https://academic.oup.com/jlb/advance-article/doi/10.1093/jlb/lsaa006/5841599#204481018" target="_blank" rel="noopener noreferrer">wrote</a>, this would "jeopardize the inherent and therefore equal dignity of all human beings and renew eugenics, disguised as the fulfillment of the wish for a better, improved life."</p><p><em>"Genetic Pressure Volume I: Baby Steps"</em><em> by Eugene Clark is <a href="http://bigth.ink/38VhJn3" target="_blank">available now.</a></em></p>
The newly discovered galaxies are 62x bigger than the Milky Way.
- Two recently discovered radio galaxies are among the largest objects in the cosmos.
- The discovery implies that radio galaxies are more common than previously thought.
- The discovery was made while creating a radio map of the sky with a small part of a new radio array.
An extremely active galaxy<p> <br> </p><p>Radio galaxies are galaxies with extremely active central regions, known as nuclei, which shine incredibly brightly in some part of the electromagnetic spectrum. They are known for emitting large jets of ionized matter into intergalactic space at speeds approaching that of light. They are related to quasars and blazars. It is thought that supermassive black holes are the energy source that make these galaxies shine so brightly. </p><p>What makes these two galaxies (known as MGTC J095959.63+024608.6 and MGTC J100016.84+015133.0) so interesting is their size. Only 831 similar, "giant radio galaxies" are known to exist. As study co-author Dr. Matthew Prescott explains, these are particularly large even for <a href="https://www.forbes.com/sites/jamiecartereurope/2021/01/18/we-just-found-two-mysterious-galaxies-62-times-bigger-than-our-milky-way-say-scientists/?sh=76edf29c2892" target="_blank" rel="noopener noreferrer">giants</a>:</p><p>"These two galaxies are special because they are amongst the largest giants known, and in the top 10 percent of all giant radio galaxies. They are more than two mega-parsecs across, which is around 6.5 million light-years or about 62 times the size of the Milky Way. Yet they are fainter than others of the same size."</p><p>The smaller of the two is just over two megaparsecs across, roughly six and a half million light-years. The larger is almost another half megaparsec larger than <a href="http://www.sci-news.com/astronomy/giant-radio-galaxies-09266.html" target="_blank">that</a>. <br></p><p>Exactly how these things get to be so massive remains a mystery. Some have proposed that they are ejecting matter into unusually empty space, allowing for the jet to expand further, though some evidence contradicts this. The most commonly suggested idea is that they are simply much, much older than the previously observed radio galaxies, allowing more time for expansion to occur.</p>
How does this change our understanding of the universe?<p> While exciting and impressive on their own, the findings also suggest that there are very many more of these giant galaxies than previously supposed. If you were going off the previous estimates for how typical these galaxies are, then the odds of finding these two would be 1 in 2.7×10<sup>6. </sup>This suggests that there must be more, given that the alternative is that the scientists were impossibly lucky. </p><p> In the study, the researchers also apply this reasoning to smaller versions of these galaxies, saying:</p><p> "While our analysis has considered only enormous (>2 Mpc) objects, if radio galaxies must grow to reach this size, then we may expect to similarly uncover in our data previously undetected GRGs with smaller sizes."</p><p> Exactly how common radio galaxies and turn out to be remains to be seen. Still, it will undoubtedly be an exciting time for radio astronomy as new telescopes are turned skywards to search for them.</p>
How did they find them?<iframe width="730" height="430" src="https://www.youtube.com/embed/c1ZW3nVfe5A" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe><p> The new galaxies were discovered by the amusingly named <a href="https://www.sarao.ac.za/gallery/meerkat/" target="_blank" rel="noopener noreferrer">MeerKAT</a> radio telescope in South Africa during the creation of a new radio map of the sky. The MeerKAT is the first of what will soon be the <a href="https://en.wikipedia.org/wiki/Square_Kilometre_Array" target="_blank" rel="noopener noreferrer">Square Kilometre Array</a> of telescopes, which will span several countries in the southern hemisphere and make even more impressive discoveries in radio astronomy possible. </p>
Daydreaming can be a pleasant pastime, but people who suffer from maladaptive daydreamers are trapped by their fantasies.
Maladaptive daydreaming<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNTUwMjgyMy9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY0OTUxNzc3Nn0.yVIUGnZl6VnJhfevESkBpb1TEvwKrHcLtobwNJV55HI/img.jpg?width=1245&coordinates=0%2C63%2C0%2C63&height=700" id="713cf" class="rm-shortcode" data-rm-shortcode-id="e2d24a66284b3aa58ad16b66c135dc9d" data-rm-shortcode-name="rebelmouse-image" data-width="1245" data-height="700" />
One maladaptive dreamer spent hours a day dreaming he was a powerful man who could solve the world's problems.
(Photo: Pixabay)<p>Daydreaming is an indulgence of the mind and imagination, one provided courtesy of the <a href="https://www.sciencedirect.com/topics/neuroscience/default-mode-network#:~:text=The%20default%20mode%20network%20(DMN,and%20Exercise%20Psychology%20Research%2C%202016" target="_blank">default mode network</a>, a network of interacting brain regions that is active even when the conscious mind is not. But like so many of life's indulgences—wine, steak dinners, video games, and even <a href="https://www.healthline.com/health-news/why-too-much-exercise-can-be-bad-042514" target="_blank">exercise</a>—too much daydreaming can be harmful to our well-being. When daydreaming crosses that threshold, it can be considered maladaptive.</p><p>This disorder was first identified by <a href="https://haifa.academia.edu/EliSomer" target="_blank">Eli Somer</a>, a professor of clinical psychology at the University of Haifa, School of Social Work, in <a href="https://link.springer.com/article/10.1023/A:1020597026919" target="_blank" rel="noopener noreferrer">a 2002 paper</a>. That paper looked to six patients in a trauma center whose daydreaming habits replaced human interactions or interfered with their standard life functions, such as going to school or holding down a job. </p><p>Since then, other case studies have looked at <a href="https://www.healthline.com/health/mental-health/maladaptive-daydreaming#:~:text=Maladaptive%20daydreaming%20is%20a%20psychiatric,life%20events%20trigger%20day%20dreams." target="_blank" rel="noopener noreferrer">maladaptive daydreamers</a> and compiled a list of potential symptoms. These include vivid, richly-detailed daydreams; abnormally long daydreaming sessions; daydreams triggered by real-life events; daydreaming sessions that interrupt sleep; and repetitive motions or whisperings while daydreaming. On average, one study reported, maladaptive daydreamers spend <a href="https://bigthink.com/bps-research-digest/people-with-maladaptive-daydreaming-spend-an-average-of-four-hours-a-day-lost-in-their-imagination" target="_self">four hours a day</a> housed in their imaginations.</p><p>"This is not like rehearsing a conversation that you might have with a boss," <a href="https://www.cnn.com/2016/12/30/health/maladaptive-daydreaming-feature/index.html" target="_blank" rel="noopener noreferrer">Somer told CNN</a>. "This is fanciful, weaving of stories. It produces an intense sense of presence."</p><p>While such symptoms are common, though not comprehensive or guaranteed, how maladaptive daydreams manifest are naturally individual to the dreamers. <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6426361/" target="_blank" rel="noopener noreferrer">In one case study</a>, researchers analyzed the diary of a man codenamed "Peter." Peter described investing as many as 14 hours a day online. The news and images he happened upon would trigger related fantasies. For example, he may envision himself as a multimillionaire genius who could prevent bad news from occurring or self-insert himself into the power fantasies of superhero movies or police procedurals for hours at a time.</p><p>"When I felt this pain as a child, I started imagining how things could be different. I created stories which never happened. To suppress that pain I would hug my pillow or quilt, thinking I was being comforted by someone else," Peter wrote.</p><p>In an interview with CNN, Cordellia Rose described her maladaptive daydreaming like a drug and noted that her daydreams developed into intricate storylines that could last for years. These stories proved so distracted that she was unable to complete everyday tasks such as driving lessons.</p><p>"You get hooked on it, because it can be like an action movie in your head that's so gripping that you cannot turn off," Rose told CNN. "This [condition] needs to be public, because these are people suffering, and badly."</p><p>To be clear, maladaptive dreaming is not a <a href="https://www.webmd.com/schizophrenia/guide/what-is-psychosis#1" target="_blank" rel="noopener noreferrer">psychotic disorder</a> like schizophrenia. Daydreamers such as Peter and Rose are aware that their fantasies are as unreal as they may be unrealistic. Because of this, many maladaptive dreamers understand the difficulties they face and the real-life losses they have endured for the sake of their fantasies. </p>
More research needed<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="6fdb8ca5dcc87c58b441d9c7cd766f35"><iframe type="lazy-iframe" data-runner-src="https://www.youtube.com/embed/vI7b4_-MA8g?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span><p>Researchers don't have a <a href="https://www.medicalnewstoday.com/articles/319400" target="_blank" rel="noopener noreferrer">standard diagnosis or treatment for maladaptive daydreaming</a> because they aren't yet sure it's a unique psychological condition. Maladaptive daydreaming has not been included in the Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition—blessedly abbreviated as the DMS-5—the definitive book on mental disorders. To date, there isn't enough evidence to determine if maladaptive daydreaming is a separate condition or a manifestation of an already listed disorder.</p><p>Somer has developed a <a href="https://www.sciencedirect.com/science/article/abs/pii/S1053810015300611" target="_blank" rel="noopener noreferrer">14-point scale</a> to help people determine whether they are experiencing maladaptive-daydreaming symptoms, but the results only indicate whether an individual should seek help. They provide no formal diagnosis.</p><p>Also, maladaptive daydreaming is often expressed alongside other conditions, such as anxiety disorders, <a href="https://www.psychiatryadvisor.com/home/topics/anxiety/ptsd-trauma-and-stressor-related/high-prevalence-of-maladaptive-daydreaming-among-patients-with-dissociative-disorders/" target="_blank" rel="noopener noreferrer">dissociative disorders</a>, attention deficit disorders, and obsessive-compulsive disorders. And the researchers of Peter's case study noticed a striking similarity between his condition and those with <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3164585/" target="_blank" rel="noopener noreferrer">behavioral addition response</a>—including analogous responses with preoccupation, mood modification, tolerance, and withdrawal. It may be that maladaptive daydreaming is an expression of these, or other, disorders.</p><p>It's worth noting that similar empirical hurdles exist for other well-known, though not formalized, disorders. Orthorexia, sex addiction, misophonia, internet addiction, and parental alienation syndrome are all <a href="https://www.verywellmind.com/whats-missing-from-the-dsm-4145344#:~:text=This%20diagnosis%20covered%20patients%20who,%22%20or%20%22unspecified%20disorder.%22" target="_blank" rel="noopener noreferrer">likewise absent from the DSM-5</a>. For maladaptive daydreaming and these other conditions, it's simply a case of more evidence and research needed before a determination can be made.</p>
A growing understanding of maladaptive daydreaming<p>The question of labeling is a tricky one—not only from a medical point-of-view but also a prosocial one. Some people find having a recognized condition validating; they feel it promotes social acceptance and makes seeking treatment easier. Others find such labels stigmatizing and restricting.</p><p>But the question of how to label something is an academic one. It isn't to say that the experience doesn't exist. It does, and whether maladaptive daydreaming ultimately enters the DSM-5 or not, awareness is growing. <a href="https://daydreamresearch.wixsite.com/md-research/links" target="_blank">Online communities</a> now exist to give support and spread awareness. And regardless of a condition's presence in the medical literature, if symptoms disrupt work, school, or social lives, help should be sought.</p><p>Thanks to the efforts of psychologists and the community, maladaptive daydreaming, unlike Thurber's literary creation, is no longer "inscrutable to the last." And those who suffer it are no longer relegated to a firing-squad of their own mind but can find they help the need.</p>
The father of all giant sea bugs was recently discovered off the coast of Java.
- A new species of isopod with a resemblance to a certain Sith lord was just discovered.
- It is the first known giant isopod from the Indian Ocean.
- The finding extends the list of giant isopods even further.
The ocean depths are home to many creatures that some consider to be unnatural.<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzU2NzY4My9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYxNTUwMzg0NX0.BTK3zVeXxoduyvXfsvp4QH40_9POsrgca_W5CQpjVtw/img.png?width=980" id="b6fb0" class="rm-shortcode" data-rm-shortcode-id="2739ec50d9f9a3bd0058f937b6d447ac" data-rm-shortcode-name="rebelmouse-image" data-width="1512" data-height="2224" />
What benefit does this find have for science? And is it as evil as it looks?<div class="rm-shortcode" data-media_id="7XqcvwWp" data-player_id="FvQKszTI" data-rm-shortcode-id="8506fcd195866131efb93525ae42dec4"> <div id="botr_7XqcvwWp_FvQKszTI_div" class="jwplayer-media" data-jwplayer-video-src="https://content.jwplatform.com/players/7XqcvwWp-FvQKszTI.js"> <img src="https://cdn.jwplayer.com/thumbs/7XqcvwWp-1920.jpg" class="jwplayer-media-preview" /> </div> <script src="https://content.jwplatform.com/players/7XqcvwWp-FvQKszTI.js"></script> </div> <p>The discovery of a new species is always a cause for celebration in zoology. That this is the discovery of an animal that inhabits the deeps of the sea, one of the least explored areas humans can get to, is the icing on the cake.</p><p>Helen Wong of the National University of Singapore, who co-authored the species' description, explained the importance of the discovery:</p><p>"The identification of this new species is an indication of just how little we know about the oceans. There is certainly more for us to explore in terms of biodiversity in the deep sea of our region." </p><p>The animal's visual similarity to Darth Vader is a result of its compound eyes and the curious shape of its <a href="https://lkcnhm.nus.edu.sg/research/sjades2018/" target="_blank" rel="noopener noreferrer dofollow" style="">head</a>. However, given the location of its discovery, the bottom of the remote seas, it may be associated with all manner of horrifically evil Elder Things and <a href="https://en.wikipedia.org/wiki/Cthulhu" target="_blank" rel="dofollow">Great Old Ones</a>. <em></em></p>
Psychologists point to specific reasons that make it hard for us to admit our wrongdoing.
- Admitting mistakes can be very difficult for our ego and self-image, say psychologists.
- Refusing to own up to guilt boosts the ego and can feel more satisfying.
- Not acknowledging you are wrong can lead to psychological issues and ruined relationships.